Join the YouTube Phenomenon
Most of us have viewed YouTube videos at some point in time, especially those that have gone viral. As one of the most-visited sites today, YouTube is about more than cute cat videos and daredevil pranks – it is also a site that provides businesses with serious advertising opportunities.
How does YouTube advertising it work?
YouTube advertising is a way to promote your business via video ads at a fraction of the price of a television ad, making it accessible to businesses of all sizes. You only pay when someone actually watches your video, ensuring your marketing spend is put to good use. In most cases, only those who are actually interested will watch your ad, so you’re not wasting your time with those who have no interest in what you have to offer.
One of the main benefits of YouTube advertising is the fact that it allows you to reach a targeted audience based on their interests and location. In addition, it allows you to reach people across a variety of electronic devices, including mobile devices such as smart phones and tablets. More than 25% of YouTube views are via mobile devices, and an increasing number of people are now relying on these devices to access the internet in general. By utilising an advertising method that targets mobile devices, you can rest assured you are not missing out on any section of your target audience.
In short, YouTube advertising allows you to generate shares and new channel subscriptions – whilst also allowing you to better communicate with customers.
In search – Appearing on the YouTube search page, you only have to pay when someone actually clicks on your ad and starts to watch it.
In display – Appearing next to other videos on the YouTube watch page, you only pay when someone views your ad.
YouTube partner videos – Appearing pre, mid or post-roll on YouTube partner videos, you only have to pay when someone views at least 30 seconds of your advertisement. These ads can appear on videos of all lengths, and your ad is matched to a video that is likely to attract the attention of your target audience.
At Web Marketing Experts, we have extensive experience across all facets of online marketing, including YouTube advertising. When you bring your ad to us, our Digital Performance Media team will use an online analytical tool to determine who is watching it, and how these viewers are interacting with it. This allows us to adjust your YouTube marketing strategy as necessary, ensuring you attract the right audience for the best results.
To find out how YouTube advertising can benefit your business, contact WME’s Digital Performance Media Team today.