Improve Your Website’s Conversion Rate Today!
Does your website have lots of traffic but no sales?
If your website has plenty of traffic through sources like SEO and PPC, but isn’t making any sales, it’s time to take action and improve your site’s conversion rate.
What is a Conversion Rate?
A website conversion rate is essentially a way of measuring the amount of website traffic that converts into leads (generally service-based businesses) or sales (generally e-commerce businesses). To work out a website’s conversion rate, you need to divide the number of visitors who actually enquire about your services or purchase a product by the total number of site visitors.
What actually constitutes a successful conversion depends greatly upon the industry, the specific business in question, and the purpose of the website. ‘Successful’ conversions may include the sale of products, a phone call or online enquiry, membership registration, software downloads, newsletter sign-ups, and a range of other activities. To measure your conversion rate, you need to determine exactly what you are looking to achieve in a business sense through your website.
How does it Work?
While conversion rate optimisation may sounds relatively straightforward, behind the scenes it is actually a rather complex process – and therefore best handled by professionals.
To begin the optimisation process, we carry out a thorough site analysis using a combination of Google Analytics and specialist conversion rate software. These diagnostic programs allow us to see where your website traffic is actually coming from, how well traffic from certain locations is converting, and also where exactly these non-converting visitors are clicking off your site. At this point, we are also able to determine your current conversion rate.
The main goal during site analysis is to determine your site’s ‘weakest link’ – that is, that part (or parts) of your site where customers are leaving. Is it while they are trying to find certain products? Is it during the check-out process? By determining the parts of your site that are letting you down, we are then able to set about finding a solution.
In short, our analysis helps us to determine the following:
- How people spend their time on your website
- Details on barriers preventing people from making a purchase
- A comprehensive list of the site’s strengths and weaknesses
- Full details on how to improve your website
Website Changes and Split Testing
Once we’ve determined areas in need of improvement, we then set about making these alterations and updates – whether it’s an improved call to action, an easy-to-use check-out system, or user-friendly product listings and site navigation.
To ascertain how effective these changes are, we carry out a split test. A percentage of your traffic is directed to the ‘old’ version of your site, and the rest is directed to the optimised version – in most cases, this is split 50/50. Using specialist software, we than monitor the conversion rate of each version in order to see just how effective our changes are. It is important to note that each IP address can only view one particular version of the site, meaning each visitor sees the same version each and every time they visit.
If we are not seeing a satisfactory increase in conversion, we then implement additional/alternative changes in order to achieve a better results. Once we feel we’ve hit the nail on the head, and an improvement is seen, we then permanently implement our changes across the site.
Our split testing program ensures that we deliver the best possible results for our clients – there’s no guessing games in play here, our results are measured!
Why Choose WME?
At Web Marketing Experts, we have our own in-house specialist conversion rate optimisation team. We can analyse your website and present you with a report that details what is preventing your website from making sales and how to remedy these problems.
In conclusion, we can:
- Improve your website’s efficiency
- Learn which parts of your website are holding you back
- Convert your visitors into customers
- Increase your sales rate and profits
- Streamline your processes to increase profits
- Reduce your cost per sales conversion rate
- Maximise your company’s ROI
- Put you ahead of your competition
At Web Marketing Experts, we are confident that we can effectively improve your conversion rate. For this reason, we offer all of our clients an unbeatable guarantee – we’ll boost your conversion rate by 20% within 90 days, or we’ll give you your money back. It’s that simple; our conversion rate optimisation service is risk free.
For more information regarding conversion optimisation, or to discuss how this particular service could benefit your business, contact WME today on 1300 663 995.