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Case Study – Bellasports.com.au
Situation
Bellasports.com.au launched in November 2007 and until March 2008 it
averaged 10 visitors per day. The site had no sales and could not be
found on Google, Yahoo or MSN.
Challenge
Bellasports.com.au desperately needed to increase daily visitors
which would increase sales and ensure the business survived. Their poor
presence on major search engines gave them a clear disadvantage over
their competitors who ranked very highly on Google, Yahoo and MSN. More
than 400 million people use search engines to find products and
services, so 1st page rankings on search engines are a must for any
business.
Solution
Web Marketing Experts was engaged in March 2008 to perform search
engine optimisation for key phrases such as “discount cycling clothing”.
Web Marketing Experts selected key phrases relevant to the industry and
the clients point of difference to ensure high quality, targeted
traffic. Web Marketing Experts monitored performance via monthly ranking
reports and made refinements to ensure maximum exposure for the client.
Results
As a direct result of Web Marketing Experts search engine
optimisation strategy, Bellasports.com.au traffic increased by 2000% in
4 months. During this period, the sales and conversion rates increased
by 600%.
Bella Sports now dominates the 1st page Google, Yahoo and MSN for
numerous key phrases and will continue to do so while Web Marketing
Experts manages their campaign. The company is now challenging all major
competitors and turns over $6000 a week in web sales.
Contact Web
Marketing Experts Today!
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