Increasing amounts of government agencies are using the internet and social media platforms to engage with and offer transparency to the constituents of their electorate. The public views the digital space as a convenient and trustable source of official information.
Web Marketing Experts are able to tailor SEO campaigns to make sure that web traffic is directed to the official website, by ensuring it is highly visible in search results. This ensures official government websites remain quickly accessible as the primary source of correct, official information.
One in five Google searches include a location based keyword. If you’re a local government agency, there is an increased likelihood that residents will include the name of their city council when they are searching online for an official source of information that addresses local government issues. Web Marketing Experts have mastered localised optimisation. We are able to ensure that the relevant content is easy for constituents to find, given that they want answers quickly.
We are not an SEO firm that just cater to big businesses who are trying to drive profit. The team at Web Marketing Experts have extensive expertise in optimising sites for hundreds of agencies, even not-for-profits, who depend on online marketing to foster awareness, visibility and credibility.
We can work with you and provide a comprehensive campaign solution that works toward the goals of your government agency.
Our technicians enlist the help of a program called Web Master Tool to initially analyse your site. The tool is designed by Google and helps us to understand how your website appears to Google, and how search engine friendly it is. Web Master Tool also allows you to analyse the performance of your site and any other factors that may be affecting traffic.
From there we will conduct intensive keyword research. This allows us to determine which particular phrases people are inputting when they are looking for your agency or related information. From there we can agree on a set of keywords that you would like to target.
We can assist with content optimisation that ensures key phrases are properly targetable within your content. We’re betting there is a wealth of information that you need people to see – and we know how to optimise that content so that it best attracts a readership. Put simple, content optimisation will ensure that major search engines certify your content as relevant and allow it to rank.
Contact Web Marketing Experts today and find out how we can assist in optimising your site to stand out amongst the hundreds of agency sites within the local, state and federal government network.