Attract Business Online with the Google Display Network
The Google Display Network is an effective way to target the right audience at the right time.
The network allows you to promote your business advertisement across an extensive number of blogs and websites that are relevant to the services or products you are selling. In short, the Google Display Network is a targeted form of advertising that ensures your ads are viewed by those who have an interest in your area of business, resulting in a better ROI.
Whether your ad is text-based, an image or a video, the Google Display Network is a suitable platform, as it can accommodate most ad formats. This flexibility means that it’s suitable for just about any business – from online clothes stores through to financial service providers.
About the network
Here at Web Marketing Experts, we have a sound understanding of how the Google Display Network operates, and we are therefore well equipped to get it working for your business. We take into account your industry, and then set about placing your ads on relevant sites. The size and placement of the ad is generally determined by your budget.
Still not sure how it works? If you were a clothes store looking to advertise new season’s dresses, you would create an ad that combines both text and an image – potential customers need to visualise your products, as well as know a little bit about them. Your ad would then be placed on a relevant site, such as a fashion blog, that generates plenty of traffic. When fashion lovers visit the blog page, they’ll see your ad as well – with the result being they click through to your site.
What are the benefits?
The Google Display Network is a very effective advertising platform. By placing your ad on relevant sites, you are placing it in front of potential customers who are more likely to have an interest in your business. In addition, you are also increasing the credibility of your brand by association with reputable websites. For many businesses, advertising on the Google Display Network is cost effective, and produces a great ROI.
If you would like to find out more about how the Google Display Network could work for your business, contact our Digital Performance Media Team today.