Take Your Business to the WorldWith A Global SEO Campaign
Get international exposure with an SEO campaign from Web Marketing Experts. Get more from your marketing spend by targeting your key markets and demographics, wherever they are in the world.
The meaning of global SEO
‘Global SEO’ is any optimisation campaign that targets users from multiple areas all around the world. For example, if you run a fashion retail business offering international shipping, you may wish to target the countries you ship to as well as your home country.
Generally speaking, global campaigns can take two different forms; a campaign that targets hundreds or thousands of different locations, or a campaign that is free of any location specific structure or content. The nature of your campaign will depend on your needs and goals. Budget is also a consideration, as many industries are extremely competitive and it can take a lot of time and labour hours to optimise a site to the requisite level.
Global SEO requires a great deal of planning and research from technical experts. The target areas must be clearly defined so that the site architecture can be refined and updated appropriately. If an organisation is going global for the first time, this may mean building several high quality landing pages whilst ensuring that the site architecture is as flat as possible. On the other hand, if your organisation is already well established overseas and you’re looking to establish dominance online too, your SEO team will need to consider issues such as avoiding duplicate content between multiple company sites, whilst ensuring your copy has a relatively consistent tone and style. Most technical experts also conduct industry and competitor research, to help get a better picture of the onsite and offsite work that is needed to reach an internationally competitive level.
Because most clients have a strict budget, resources will need to be carefully allocated and certain key phrases prioritised over the life of the campaign.
Our strategic approach
Billions of people all over the world research their options and make purchases with Google’s help. We will design an SEO campaign to get you in front of them.
One of the issues we consider when developing the strategy for a global campaign is the different words that people all over the world use to describe your product or service. Because campaigns are necessarily structured around target keywords and phrases, this is an important step. Using our keyword research tools, we’ll determine the most popular and most searched-for phrases relevant to your industry, in each target market. For example, a footwear designer in Australia making what we know as ‘thongs’, would need to target the word ‘flip-flops’ in order to reach potential US buyers.
Another issue that needs to be considered is the language spoken in each target area around the globe. As a general rule, search engines prefer a website to have content, titles, tags, content on sites from which links are sourced etc. all in the same language. To get around this, a client may need to have different sites and different sub-campaigns to get the coverage they’re after. For example, they may have a different company site for each country or continent they serve.
A worldwide company
We’re an Australian company that easily operates on a global scale. We have branches across the world, in Singapore, Dubai, Hong Kong, New Zealand and Los Angeles, to name just a few. We know what it’s like to be an Aussie company that’s taking on the world, and we want to help you do the same with a specially designed SEO campaign.
To begin your global SEO campaign, our technicians optimise:
- XML site map
- Site architecture
- Meta tags
- Google Analytics and Webmaster Tools
Keyword Savvy Content
We ensure your content has the correct density of keywords for SEO.
Your site will be on the front page in 90 days – or we work for free.
We analyse your website to identify where and how it can improve.
Reporting That Illuminates
Keep up-to-date on your website’s performance with our regular reports.
We build reputable backlinks to increase your website’s authority.
On-Call Account Manager
Your campaign specialist monitors your website to ensure it is performing.