Hit the Ground Running: SEO for the Fitness Industry
Are you opening up a new gym? Trying to get your personal training career off the ground? The main challenge faced by businesses in the fitness industry is getting noticed. In this day and age, it seems as though everyone is offering a new way to get fit and lose weight, whether it be gyms specialising in women’s fitness, CrossFit classes, yoga, Pilates, boot camps, Zumba classes or personal training sessions.
It is becoming increasingly common for people to utilise the internet when it comes to searching for fitness-related services – and search engines such as Google are the most popular search mechanisms. This being the case, if you run a fitness business then you need to make sure it can be found amongst the search results for any relevant keywords, otherwise you risk losing business to your higher-ranking competitors.
Get Noticed with SEO
If you want your business to rank highly with the major search engines, think search engine optimisation. In short, this process works to get your website ranking in relation in relevant key search terms, ensuring it is placed in front of potential customers who are actively looking for the service that you offer.
How it works
SEO may sounds relatively straightforward, however in reality it’s a very complex process. There are a number of different necessary components, and at Web Marketing Experts we ensure they are tailored to suit the specific needs of a fitness business.
Our experienced team optimise on-site components, such as:
- Website navigation
- XML site map
- Site architecture
- Meta tags
- Google Analytics and Webmaster Tools
- Website content and in-page links
In addition to on-site work, we carry out off-site optimisation, and this is where we ensure our service is specifically tailored to suit your fitness-related business.
Off-site work generally refers to link building – that is, the placing of links on other websites and blogs that are relevant to your business. For fitness-related businesses, these sites may include health and wellbeing blogs, sports blogs, sites that focus on providing fitness tips, and even websites designed to act as directories for all things fitness-related.
By creating links on these pages that direct back to your site, we can effectively increase the authority and relevance of your website in the eyes of major search engine such as Google and Bing. When your site is crawled by their spiders, they will come across back links pointing to your site. These links will help them to ascertain just how ‘important’ your website is, and also how relevant it is in relation to certain key search terms.
When it comes to link building, we only build high quality, relevant back links. In days gone by, SEO companies could get away with creating large volumes of poor quality, spammy backlinks – and these links did help sites achieve higher SERP rankings quite quickly. This being said, over the past few years, search engines such as Google have updated their algorithms with the aim being to improve user experience – this series of updates was referred to as ‘Penguin’. ‘Penguin’ updates affect the link building component of SEO, and it effectively has put an end to spammy, artificial back links. These types of links are now considered to be low quality (i.e. not approved by Google), and their use is likely to result in a site being penalised.
At WME, we aim to stay ahead of the curve. We don’t partake in black-hat link building techniques, and you can therefore rest assured your site is safe. We take the time to ensure that any back links created are from websites and blogs that are relevant and high quality in nature. In the case of fitness businesses, we make sure all links are placed on fitness-related websites, boosting your site’s authority, trust and relevancy.
Get in Touch
Here at Web Marketing Experts, we can provide those in the fitness industry with an effective SEO service that guarantees results. We can assist those who are opening new gyms, as well as businesses that offer CrossFit classes, yoga and Pilates, boot camps and even Zumba classes. We can also provide SEO services for the very competitive fields of personal training and women’s fitness.
For more information, contact the team today on 1300 663 995.