E-Commerce SEO: Ensure Your Website Earns Money!
Your website should only have one simple goal: to increase the profitability of your company. If your website is not promoting your business and converting leads into sales, you might as well be throwing money down a well. To ensure your website is profitable, you need to have excellent online marketing to drive customers to your website.
Here at Web Marketing Experts, we can provide online retail business with effective online marketing campaigns that deliver results. Our services span across a number of different marketing strategies, allowing as to tailor a campaign to suit your specific business needs and budget.
Search Engine Optimisation
Search engine optimisation (SEO) is the most effective way to direct more people to your e-commerce website. At Web Marketing Experts, we optimise your site in relation to relevant, high traffic key phrases with the aim being to improve your search engine results page (SERP) rankings. We provide full optimisation for:
- Website navigation
- Site architecture
- XML site map
- Meta tags
- Google Analytics and Webmaster Tools
By optimising these aspects of you site, it makes it easier for the search engine crawlers to ‘read’ your site and ascertain just how relevant it is in relation to key search terms. In addition to these on-site changes, we also optimise website content and create high quality, relevant back links to your site in order to increase site authority.
It is important to remember that search engine optimisation doesn’t generate results overnight. However, once they are achieved, they are usually sustained – providing your SEO company continues to monitor and work on your campaign.
Pay Per Click Advertising Services
Pay per click (PPC) advertising is a great way to promote products online, and therefore it’s a popular marketing strategy for e-commerce businesses.
We offer our clients a range of different advertising options, allowing you to choose PPC services that suit both your business requirements and your budget. Our most popular PPC advertising services are the PPC ads that appear at the top of the SERPs, above the organic listings. This service is available for both Google (Google AdWords) and Bing, and it provides e-commerce businesses with relatively instantaneous results. Many online retail businesses combine this type of PPC service with SEO, as it ensures they see immediate results whilst the SEO campaign finds its feet.
In addition to SERP advertising, we also offer advertising services across the Google Display Network, via Google Shopping, on social media (such as Facebook and YouTube), and also through remarketing. Aimed specifically at online retailers, these advertising strategies are a great way to target very specific audiences, resulting in a better return on investment. These methods also allow customers to preview products before they even land in your website – a very important marketing aspect for e-commerce businesses.
Website design and functionality is important for any business. However, when it comes to an online retail business it becomes critical.
Once someone has landed on your website, the design should encourage them to stay and the navigation should allow them to make a purchase with ease. A website that is poorly designed is often difficult for visitors to navigate. If they are to stay on your site and make a purchase, they need to be able to find what they are looking for with ease. Our team ensures your products are displayed effectively, and we also make sure your check-out system is user-friendly.
Our web design and development team will also ensure your site is ‘search engine friendly’ – that is, it’s structured in such a way that search engine crawlers can easy navigate your site and find any necessary information.
Our SEO, PPC advertising and web design and development services can be specifically tailored to suit the needs of an e-commerce business. Designed to bring more visitors to your website from all over the internet, our online marketing services are sure to deliver tangible results.
We have extremely cost-effective rates to make online marketing and website development affordable for all companies. We offer set monthly rates for our online marketing and SEO services, to make it easier to plan your marketing budget.
To find out more, call us today on 1300 663 995.
We optimise your content with tactical keywords to get you results.
Page 1 Guaranteed
We’ll put you on page one of search results – or our services are free.
We conduct in-depth analysis of your website & target market.
Detailed reports allow easy tracking of your SEO campaign.
Back Links that Work
With the addition of quality back links, your site will soon rank.
At WME, you’ll have your dedicated team of SEO specialists to look after your site.