Sample Case Study

Situation

Bellasports.com.au launched in November 2007 and until March 2008 it averaged 10 visitors per day. The site had no sales and could not be found on Google, Yahoo or MSN.

Challenge

Bellasports.com.au desperately needed to increase daily visitors which would increase sales and ensure the business survived. Their poor presence on major search engines gave them a clear disadvantage over their competitors who ranked very highly on Google, Yahoo and MSN. Considering more than 400 million people use search engines to find products and services, 1st page rankings are a must for any business.

Solution

Web Marketing Experts (WME) was engaged in June 2008 to perform search engine optimisation for key phrases such as “discount cycling clothing". WME selected key phrases relevant to the industry and the client's point of difference to ensure high quality, targeted traffic. WME monitored performance via monthly ranking reports and made refinements to ensure maximum exposure for the client.

Results

As a direct result of WME search engine optimisation strategy, Bellasports.com.au traffic increased by 2000% in 4 months. During this period, the sales and conversion rates increased by 600%.

Bella Sports now dominates the 1st page Google, Yahoo and MSN for numerous key phrases and will continue to do so while WME manages their campaign. The company is now challenging all major competitors and turns over $4000 a week in web sales.

Reference

If you have any doubts regarding our skills, results and service, please contact Patrick from Bella Sports for an independent reference. Please email: info@bellasports.com.au