Posts tagged web promotion
The Life and Times of Google, continued
Feb 25th
A day on which a person living in Australia, America, the UK or Europe doesn’t interact with Google is a rare day. Most of us depend heavily on our computers, our internet connections, and Google. Google is the giant of the SEO world, driving the overwhelming majority of search traffic, and therefore creates a livelihood for businesses worldwide. In that spirit, today we’re continuing our Google gossip-fest from yesterday, checking out the ins and outs of Google’s relationships for our own voyeuristic gain 
Google buys Remail
Remail created an email search application for the iPhone … and as soon as Google saw the word ‘search’ in a product that it didn’t own, that credit card in it’s ginormous wallet really started to itch! It has now bought Remail, and seems close to closing a deal with on2.
Real time search now to include MySpace
Previously only Bing included MySpace status updates, and there was some balance to the world. Now Google’s real time search includes MySpace status updates, Facebook updates, tweets and news results.
Google and Yahoo raise doubts over Conroy’s filter
Stephen Conroy’s controversial internet filter, which would attempt to remove content that has been ‘Refused classification’ by the Classification Board, has taken a hit from Google and Yahoo. Both search engines have said that the filters ‘would not effectively protect children’, and noted that it is the chat rooms and message boards that usually feature material relating to child porn … and these are not usually indexed by search engines anyway.
Google looks to bring 1G per second broadband speeds
It’s the way of the future – Google is now working on bringing internet connection speeds of up to 1G per second to thousands of households. Unfortunately, they are currently located only in America.
eBay Exec is new Google VP of Commerce
The hiring of Stephanie Tilenius of eBay as Google’s VP of commerce has raised talk that Google might be upgrading their checkout process or other ecommerce initiatives.
Facebook more important than Google?
People are more often getting product recommendations and referrals from Facebook than Google, according to the San Francisco Chronic. Of course, this will not outstrip demand for general search information on Google, Bing or Yahoo anytime soon.
MS Uses Google’s own platform to take a swipe
Microsoft has recently uploaded a series of videos to Youtube – hosted by Google – attacking Google Docs and Google Apps. The videos suggest that the applications don’t have the security or on-premises flexibility that most businesses need.
Localizing Your Web Optimization – webmarketingexperts.com.au
Jun 24th
Web promotion experts are so used of optimizing their site for the three major search engines namely: Google, Yahoo and Bing. Well, there’s nothing wrong for that especially if the site ranks well on the search listing of those search engines. What the people usually overlooked is the local search engine optimization.
There are already thousands of online marketing businesses in the internet who can attest the effectiveness of local search. In the past, yellow pages dominate the local search industry. With the advent of the local search feature of the search engines, businesses that operate online must employ local search optimization if they want to generate more returns on investment.
Yellow pages’ popularity is beginning to decline today because most of the businesses are opting for local search. This is good news for online entrepreneurs and bad news for owners of yellow pages. (chukles)
Google’s also popular product is Google Maps. Submitting your business information through Google Local such as phone number, street address and other details, you get more visibility. As a result, the potential customers won’t be having problems with locating your business establishment. A very precise map is provided through Google Maps. Yahoo also ventures in this kind of service feature. It is named Yahoo Local. Bing has also its own version called Bing Local.
The Search For Online Visibility
Jan 6th
Do you want to be seen? In a simple illustration of what Web marketing is, it can be depicted as a wagon that carries your goods, including your name into the roads where people are plenty. Web marketing measures carry your brand, products and company into the minds of people who use the Internet. It is a web promotion system that uses many kinds of processes that are appropriate for each type of business.
Web marketing also allows businesses in the Web to concentrate their limited budget on cost-saving methods of promotion. As a result, these companies are seeing some competitive approaches to consider without paying a great sum for these services. For one, Web advertising methods can apply SEO to meet the challenges given by the crowding of businesses online. The Web has over 180,000,000 websites inside it. Thinking of this enormous population would make business lose courage. However, there are equal chances given to companies through web promotion. Some companies choose to outsource SEO, which is more a convenient kind of web advertising aside from being a cost-effective method. To them, hiring a webmaster would mean throwing more money for an advertising campaign in Web.
Obtaining a sustainable strategy is always tied to the purpose of increasing sales. Search engine optimisation offers an advantage for any business. Achieving online visibility through searches is the result of web advertising and promotion and without it, a business can hardly go far and survive the rivalry for online attention.
Web Promotion Techniques
Nov 27th