Posts tagged web marketing methods
4 Things You Should Know About Facebook GROUPS for Web Marketing
Feb 15th
While figures do vary according to the particular survey and geographic region, there is no doubt that Facebook is one of the most popular websites of the noughties. It took a while for businesses to find their feet with Facebook web marketing – for quite a while, all you could do on the site was play Vampire Wars, after all. Nowadays, though, Facebook Groups are well-recognized as one of the primary methods of social media marketing. We explore what you need to know about Facebook groups for web marketing success.
What are the features of a Facebook Group?
Many of us are familiar with the features of an ordinary profile page on Facebook. A Group page is simply a page where people of similar interests and values can come to discuss things and post related content. When you set up a Facebook Group, you can use the platform for:
- General discussions via the wall (although conversations can get a little messy)
- Post photos related to your topic
- Post videos related to your topic
- Post links to related content across the web (although these are not followed by Google and therefore don’t count toward link popularity)
- Sending news and updates to your Group members
What is the cost of setting up a Group?
As far as Facebook is concerned, there is no cost to set up a Group. However, you will certainly want someone either within your organization, or outsourced, to administer the group. When somebody posts a question about your product or service, the polite thing to do in social media situations is to answer it 
.
Group Title considerations
People on Facebook often use Groups as a ‘bumper sticker’ for their profile. If you create a group name that is bumper sticker-ish, you instantly increase appeal for these people. Use a bit of humour, and make sure you go into detail about the group’s purpose in its title. Here are a couple of good examples:
- People Who Always Have To Spell Their Names For Other People
- I Flip My Pillow Over to Get To The Cold Side
- Unlike 99.99% of the Facebook population, I was born in the 70s.
- When I was your age, Pluto was a planet
Do you have a running joke in your company or industry that other people relate to? You can see that the groups that have no direct link to companies or monetization of any sort often do well.
If you get popular…
You’ll have to think about all sorts of different things, like assigning someone to administer the group on a more permanent basis, weeding out spam links in the comments and wall posts, and developing a strategy for marketing with the blast messages.
Web Marketing with Neuroscience – Tip of the Day #4
Feb 12th
There are so many studies that rely on our understanding of neuroscience – marketing is perhaps the most prominent of these (outside of brain surgery!). Today we are looking at how you can improve your connections with customers, your web marketing in general, and of course your SEO performance, by paying attention to how your customers minds work and tailoring your website to make them take action.
Redback spider's mating ritual effectively combines all three important elements ... mating, food and danger!
Can I eat it? Will it eat me? Can I ‘mate’ with it?
The neuroscience: Whenever our brain encounters something new in the world, it tries to determine three things of it. These three things are closely linked to both personal survival and the survival of our species, which is an innate drive:
- Can I eat it?
- Will it eat me?
- Can I mate with it? (alternatively known as ‘Will it mate with me?’)
The web marketing tactic: Where you can, try to incorporate elements of each of the three ‘items’ these questions represent into your web content and marketing for it. If you can relate your product to food, love or danger, your visitors’ brains are wired to instantly pay attention. They will be more likely to read more content, more likely to explore the site further, and more likely to engage with your message than if you have a dry, corporate site. To incorporate food, love and danger into your website, you can do things like:
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- Use photos of attractive women or men in your marketing – or even ordinary women or men with suggestive expressions or poses
- Use a little lateral thinking to connect pictures of food or people eating with your products or services. Happy people are usually a good illustration for a wide variety of products – juts pop a little food in their mouths!
- Use a little lateral thinking to connect pictures of dangerous things with your content
- Highlight in your web copy how your products either help you become more attractive, avoid danger, or remain able to feed yourself (usually related to earning or saving money).
Of note: As with all of these neuroscience tips, don’t overdo it. People can see straight through it when you stretch logic to fit one of these characteristics in, and it usually garners more derision than genuine interest.
5 Internet Marketing Strategies You Can Do in Ten Minutes
Feb 11th
Unlike hospitality or retail, internet marketing is not an industry for those who need instant gratification. Everybody is vying for top Google results with SEO, and that means that it is going to take a lot of time to get those valuable top 10 positions. However, as turtle-like as internet marketing can sometimes seem, there are plenty of things you can do in ten minutes or less, that will help your search engine rankings. Today we go through 7 of them.
Now that's fast SEO!
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Answering Twitter questions
Set up an alert through any one of the Twitter companion programs for questions with keywords related to your industry. When you see someone ask a question about either your industry, or your brand specifically, answer them! This really makes your customers feel cared for, encourages them to visit, pushes up your Google ranking…
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Write a case study
Information from experts is in short supply on the web. Knock out a case study for recent clients of yours, such as a Client offering perfume, and note how you solved problems for them. Provide real, useful information and people will not only visit and link to you, they might even hire you.
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Create a narrow ‘How-to’ article
The big, long and in-depth ‘how-to’ articles are more than a ten minute job. However, people want the answers to all sorts of small questions – they don’t always want to have to read through ‘The Ultimate Guide’ to solve a problem.
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Google Hot Trends
Use Google Hot Trends to decide what to tweet and blog about
Of course, it will still have to be related to your industry – but Google Hot Trends shows what the buzz is about, right at this very second. If you can link a news item or issue to your content, the traffic possibilities are enormous. -
Check your page speed
Google Webmaster Tools lets you see how fast or slow your site is. And Google has hinted that page speed will become an ever-more important factor in ranking … so make sure you know where you stand.
Web Marketing with Neuroscience – Tip of the Day #3
Feb 9th
We all have a brain … well, most of us do . One of the interesting things about your brain, is that it follows quite a few rules that can be used to predict your behaviour in many situations. Just ask Hunch! Your brain and its rules can also be used in an SEO context, to get visitors to your site, boost its value in their minds, and climb up the Google ladder. Today we explore another tip for using neuroscience in a web marketing context.
The grossest, but certainly the best, web marketing tool
Use scarcity as a selling point
The neuroscience: Humans are a social creature, and we tend to look for both acceptance and status among our peers. If we believe that a lot of other people have (or want) a particular product or service, we will also want it. Having the same thing as everyone else helps build our acceptance; having something everyone else wants confers status.
The web marketing tactic: So, if you truly only have a limited number of items, or can honestly only provide a service for a limited time, let people know that. You might do this by:
- Modifying your ecommerce software to show the number of items left in stock of a particular product
- Modifying your ecommerce software to show how many of a particular item have been sold in the recent past
- Puttingup a widget on your site that shows people the most popular items, and how many there are left
- Creating a special promotion or sale, but only holding it for a limited time. DON’T extend it past the indicated date. This is like telling your two-year old that they will get a time-out for touching the television … and when they touch the television a minute later, simply telling them that they’ll get a time-out again. You are teaching people not to believe what you say.
- Holding a special limited time event, such as an exclusive customer party, a product celebration, a promotion to hold inconjunction with a trade show, etc.
Of note: This usually only works when there really is a limited amount of something! For example, we’ve all seen those email marketing letters and landing pages that urge us to ‘Sign Up Now – This Offer Expires in Thirty Days’ … without mentioning what thirty day time period the offer covers. We know that people say this just to get our attention, and when this occurs, it breeds distrust.
The trick is to let your customers know when there REALLY is a limited time offer … not to invent time limits to try and increase signups.
Web Marketing with Neuroscience – Tip of the Day #2
Feb 5th
One of the best-selling books of all time is Dale Carnegie’s ‘How to Win Friends and Influence People’. Everybody wants to know how to get inside other people’s brains and make them do what we want them to … even when we get past adolescence! Today, we are giving you another tip for that very purpose. We’re looking at web marketing with neuroscience; how you can use the quirks and peculiarities of the human brain to get people to take specific actions on your site.
Brain cells - the only real marketing tools!
Put the most important thing to your business first
In our minds, what comes first is unconsciously regarded as the best. This may be driven by our largely hierarchical society, which has retained that basic structure since the time of our furry ancestors. Or it may not. However this quirk came to be, it is a very real phenomenon in our minds. The number one result in Google gets a whopping 56% of the clicks, according to one study – not the 10% you would expect if all the results on the page have roughly equally valuable content. In many cases content is equal – but our perception of value is different. Whenever you have several items on a page, and one is more important to you than the others, put it first. For example: Of note: If you have a not-so-good product or blog post in ‘first’ position on your site, and visitors go to it expecting to get an optimal example of what your business is like, you are doing your business a major disservice. Your visitors may leave and never come back, believing that the lower quality item is the best you have to offer. A professional SEO Company like us, can improve content quality and top rankings to ensure you get more traffic and enquiries.The web marketing tactic:
What Nobody Tells You About Video Marketing
Feb 2nd
Video marketing … we all know that it has enormous potential for reaching audiences, that it is becoming easier and easier, and that it costs a bit more than text articles but also has greater potential. Bet you didn’t what we’re about to tell you about video web marketing, though …
Not many people are doing it
Video still sets you apart from the crowd. While Youtube is a huge website, and people are quite used to viewing online videos, if you’re in a smaller niche then utilizing video where appropriate on your site will still make you seem like an industry leader, not a follower.
Not every one likes video … not everyone likes text
This seems like an obvious point, but it leads us to a best practice that almost all sites miss. If people don’t have time to be led through a video on your topic, they’ll go elsewhere. On the other hand, if they’re looking for information they don’t have to process too much, they’ll look specifically for videos, and might miss your text-based info.
The point is this: always have a text based version of the info in your video … and if possible, always make a video version of your flagship content pieces.
Google is not good at handling video yet
Video marketing is still more in the realms of building customer engagement and word-of-mouth internet marketing than it is an SEO tactic. Tagging helps, but the best practice is to create a text-based version of your video for both the consumers, and the search engines.
You won’t always be able to ‘do’ video
Video is not good for all info, or all topics. Content that doesn’t suit the video format (ie, there is little opportunity to ADD to the content with visuals) should be left as text!
Youtube might not always be your best friend
Youtube is an independent company, serving their own and their visitors interests, not yours. There are thousands of people worldwide who have had their videos removed for violateing terms and conditions without even knowing they had done anything wrong. Hosting your own video can be expensive, but is sometimes worth it.
Web Marketing Experts is Australia’s leading SEO Company – we can help you with all video and internet marketing services.
4 Mega SEO Mistakes!
Jan 28th
SEO is one of the most popular subjects on the internet … alongside that other ubiquitous three-letter word that starts with ‘se…’! This prevalence of information often leads people to believe that SEO is quite a simple task – one that they can do effectively themselves if they read a few blogs. While you are often in a good position to do much of the legwork (writing press releases and website copy, helping with keyword research, etc), there are some common DIY SEO mistakes that really do NOT help your web marketing campaign! We look at the top 4 today.
Using Black Hat Techniques
You don’t have to be an evil Google manipulating monster to fall for what seems like an easier way to get search engine rankings … and which might anger the giant of web search! A little knowledge can be a dangerous thing when DIY-ers use what looks like an easy way out. These quick-fixes are almost always considered black hat, and will get your site banned or penalized in Google when caught.
Meaningless Meta Tags
Many, many people that write their own meta tags don’t realize that this is the only piece of text that search engines display alongside your main website title. It should contain your keywords – if only to tell searchers that the page is relevant to what they were looking for.
Correlating Content
Aside from on-page SEO, including your keyphrases in your site copy helps reassure visitors they have come to the right place, and helps tone down bounce rates (percentage of visitors that leave within a few seconds).
Ignoring the Power of the Address
Your URL is one of the most powerful weapons in your SEO arsenal – use it! You should spend at least as much time brainstorming and refining your URL ideas as you do on your entire site content.
Building Better Sales: Use Web Marketing
Jan 9th
Do you like money to come easily to your site?
Anybody can say yes to this. Before anything can happen on a grand scale for your business, do web marketing to promote your site first.
The competition is progressively tougher to consider. Each split second, something changes in the Web. Something goes up, or down. If not very meticulous on the methods being applied to your site, sinking can be possible.
It is easy for anybody now to get a website and develop it in order to become active in the online buy and sell activities. Yet, that is just a miniature step from the real goal. Website promotion does not become an option then, whether a business operates on small, medium or large range. Think of it this way: if large companies are getting things accomplished for them through web marketing methods, then you should also. There is no excuse for it. The only barrier would be in finding the right people to do these methods, if you do not know how to do the process personally.
Getting traffic happens when users have been “baited” to check on your site. How is this made? Through the implementation of SEO processes on your site. There are currently, abundant sources of web marketing professionals who specialise in this field. When you outsource SEO, two things should come to mind: quality and price. An affordable SEO company must also provide quality results. Efficiency of this technique will depend on the marketing plans that are formulated per business type.
A careful planning strategy will make sure your site will capture the market it is intending to catch. It can be in the form of web content revision, submission to directories, social media and other important SEO procedures. If you are looking for worthwhile web marketing methods to be done for you, try to get cheap yet quality service from real web marketing experts. Your success is guaranteed when you have the right people with you.
Web Marketing is a Worthy Investment
Dec 31st
A powerful presence is a great online advantage.
When referring to catching the bulk of attention for any online business, it is always straightly understood that effort and money must also go into it if the business is anticipated to lift into some higher level. In the same line, a business that is interested to create a powerful online presence must be ready for some sacrificial period. It is prudent to give some leeway until a favorable time comes when significant income is generated. However, the time and money spent doing online marketing processes is a worthy venture.
Actually, web marketing is not a quick fix, because it cannot produce results in an instant. An owner must know how to bide with time if a good and long-term result is expected. Web marketing methods are detailed and meticulous. It cannot make a giant stride in one setting because it is composed of little steps that lead to a larger goal. Its success depends on the rate of response of factors such as users and search engines, and sometimes, pay-off doesn’t come fast. On the other hand, hit and miss work do not merit the attention of users and search engines, hence the links and contents of websites must be carefully planned and published.
The website is a potent money-making medium and hence, getting the proper web marketing plan can propel the site into making powerful moves. Therefore, with the right web marketing mix, brought by a reliable web marketing firm, the online market can be dominated. Web marketing obviously, is the viable route to being successful in online business.
Working With A Web Marketing Team
Dec 29th
A web marketing team can ensure that the products and services become visible, as well as enable the whole business to perform well because running a business takes a lot of effort before it becomes successful. However, this team need not be actual employees in the office that work for you since there are a lot of online options that make this possible. Web marketing experts can be outsourced from an SEO company that offers web marketing services.
The Internet expands as more and more businesses want to share its online space. Actually there are already billions of businesses that compete online so this makes it more difficult to survive. Hence, it is a reasonable move for any business in the Internet to use Web marketing methods so make the business name and its product float in the vast sea of brands that are in the Web today. It is amazing that web marketing procedures can actually make you popular and be recognized. It is a keen way of advertising your name and products to the world.
Web marketing however, works more than to attract visitors. It also implements many tactics for brand recall so that people will become familiar with your products. Hiring people to do Web marketing work for your company is a better way to maintain the face of your business. Web marketing techniques also help keep web content fresh so that there would always be something interesting for readers to see and browse in your websites. In the online world, what people see is where they base their decisions. Therefore it is important to come up with an attractive “face” in the Web and also become full in substance.
Finally, when people realize how Web marketing can really help, it would become like a normal process that every owner will want to apply to their respective businesses. Web marketing can steer the company with skillful selling methods. In the end, it is not the web marketing team that greatly benefits but the business itself. Moreover, the cost of hiring a web marketing team will be already covered by the profits that an online company will acquire as a result of valuable effort by web marketing.