Posts tagged seo web marketing experts
Linkbaiting Campaigns for SEO – How to Choose Your Bait
Aug 14th
Viral content is the new king of the net … but unlike real viruses, it is surprisingly hard to ‘catch’ the idea of how to create it! Once you understand the idea of viral ‘hooks’, though, you’ve created a nice fertile breeding ground for that viral content to multiply within your mind. Then it will ultimately be published on your blogs, earning you lots of links and SEO success. Today we explain the hooks that all viral content has, to help you re-create them for your own SEO work.
There are 7 main hooks that are used in linkbaiting content for SEO:
- A news hook
- A resource hook
- A humour hook
- A contrary hook
- An attack hook
- An ego hook
- An incentive hook
If you’ve spent much time reading blogs, you’ll probably be able to think of a few examples of each that you’ve read. Here are a couple of notes on creating each, for your own SEO purposes.
A news hook
MUST be very fresh. If you aren’t constantly on the net, looking out for breaking and trending stories, and if you aren’t able to add a fresh perspective to a story, you shouldn’t try to publish this sort of linkbaiting content. You’ll also need a decent readership to make use of these stories for SEO.
A resource hook
These are the easiest type for most businesses to create, and the great thing about resource-based linkbait content is that as long as you follow a few basic best-pratcices when you create it, the amount of exposure you get will be almost directly proportional to the amount of work you put in. Create a better resource, get more links and SEO-love. Your resource can be an authority list, a tool, a walk-through or a guide.
A humour hook
These can be difficult for corporate sites to pull off. Humour inevitably offends some people … unless there are pets or children involved! Keep these posts relevant to your business, and run them past everybody at the company for a negative reaction. If you find a single one, keep looking.
A contrary hook
Disagree with a popular opinion, or one popular person’s opinion on something. However, you’ll need to be tactful – otherwise you’ll gain SEO success, but lose respect.
An attack hook
Also known as ‘being controversial’. This works well for some, but be aware that people will constantly be wondering when you’ll attack them, if you make it a habit.
An ego hook
Stroke the ego of somebody you want a link from, by asking them for an interview, or giving them an award. A great way to get those single, valuable authority links.
An incentive hook
Offer samples or prizes in exchange for links, or run a content with an awesome prize to encourage links to flow naturally – great for SEO.
Doorway Pages: Do They Help?
Feb 20th
One among the SEO tactics that gained praises before is creating doorway pages for your site. Doorway pages are web pages that are created for the purpose of attracting internet users to visit your site. You get voluminous traffic as the result of employing doorway pages for the site. Even if this is not allowed by Google anymore, still there are lots of hard-headed SEO savvy who practice this kind of internet marketing cheat.
Here is an excerpt from Google that are address for search engine optimizers about the concern on employing doorway pages:
“If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or ‘throwaway’ domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to ‘help’ you.”
According to Google that “it is even more illegal to employ doorway pages that are stuffed with keywords on the client’s site somewhere.” This practice does not contribute relevancy in relation to queries. The leading search engine says that “individual pages are rarely relevant for a wide range of keywords.”
Doorway pages are easily identified. If a web page is not an integral part of the site’s web content, it is a doorway page. This happens when clicking a link–you are not directly led to the site that you want to visit. Instead, you are led to giant banners that are either flash or photos.
Like Google, SEO experts like Web Marketing Experts (WME) also denounce this kind of practice. WME employs only SEO methods that are in adherence to Google’s guidelines of optimizing a site.