Posts tagged seo services
Other Factors to Consider in Assessing SEO Companies
Aug 18th
Unbelievably cheap SEO services can be more expensive. How? There are SEO companies that offer cheap services but actually for a particular SEO strategy only. Meaning, it is not a price for the whole SEO services in a package. You would be paying a lot more once you have signed up a contract with them. This method is obviously a fraudulent strategy you must avoid. There is another case. You are offered with cheap priced services but you are not getting any results. The reason is that they are using spamming method, making everything done through automation such as site submission, link generating, and others. This results to having your site, which you have invested with considerable amount of bucks, being banned from the search engines. Starting another site is costly.
You can also assess the companies’ credibility and reliability by asking tricky questions. Instead of directly asking them like this: “Do you use black hat SEO techniques?” you can ask them with questions like this: “How long will my site rank by automatically submitting my site to search engine directories?” Scammer sites would give you immediate answers as “in a matter of 3 weeks to 1 month.” Another way of knowing that any of your prospect SEO companies to be hired is a scam can be done by knowing the usual case. What is the usual case? Several cases happen in the agreement that takes place between the SEO Company and the SEO client. Let me mention only one: The scam SEO companies would ask what keywords should be used and you want your site to be optimized with. The credible and reliable ones don’t do this because since they are expert, they are the ones that assign best keywords for your site.
3 Final Tips For Newbies in SEO!
Apr 8th
If you’re new to the entire concept of SEO, there is a lot to take in! We answered some of the most pressing and common questions that people new to web marketing through search engines have over the past couple of days. Today we look at some final things that SEO newbies should know.
- What’s the difference between black hat and white hat SEO?
Black hat SEO is often defined by its most common practices. However, sometimes practices previously considered white hat will get you banned by Google, when they change their minds. Generally, black hat SEO is anything unethical or deceptive, done or higher search rankings. - What are ‘nofollow’ links?
If a link on a site has a rel=nofollow tag attached to it, the search engine spiders will ignore it. This makes non-followed links pretty useless in link popularity terms. However, visitors can still manually click them, and the more visitors you get, the higher your site will rank. - Does Google dislike SEO?
No, they just want people to optimise their site in a way that doesn’t make Google seem stupid … remember that deceptive SEO practices discredit Google’s ‘recommendation’ of a site.
3 More Things That Newbies Need to Know About SEO!
Apr 7th
Web marketing and SEO is an industry that has evolved very rapidly … mostly due to the worldwide input of the finest SEO minds, and the rapid info-sharing that the internet creates. However, we sometimes forget that there are people in the world who are yet to discover the profit potential of being on the web! If you’re new to SEO, today we keep going with answers to the basic questions.
- How long does SEO take?
A good SEO company should be able to start getting results for an un-optimised site within 1-3 months. - How much does SEO cost?
This is like asking how much your lunch today will cost. You could eat at McDonalds for about $6, or you could grab some wine and a toasted focaccia for $15, or you might have booked in at a nearby gourmet restaurant last week, and expect to pay well over $50 for your lunch.
The same variability exists in SEO. Not only are many of the lower-priced options not very satisfying, like McDonalds, they are often downright bad for you. Similarly, the ‘top of the line’ services are usually selling an image as much as their results. - Our business is really varied – will we be able to rank for 60+ core keyphrases?
Of course you can. It is a matter of time, and wholly dependent on the quality of your SEO service, what you are willing to invest in the campaign, and of course, the possibilities for return.
3 Things That Newbies Need to Know About SEO!
Apr 6th
Internet marketing, along with its largest component – SEO – is really coming into maturity as an industry. So much so that we often tend to forget that there are quite a few people out there who don’t understand how SEO, or how the process of engaging SEO services, works. Today we start a series which answers all the basic questions that newbies to SEO services need to know!
- What is search engine optimisation?
Broadly, search engine optimisaiton (SEO) is the process of manipulating (though not in a bad way!) content both on your website and on the internet in general, to help your site show up higher in the search results when someone Goggles for a keyphrase related to your business. - Why should I care about SEO?
Because the web is becoming more and more integral to our lives. Even if you personally spend little time on the net, there are 400 million people worldwide (around 92% of internet users) who turn to Google, Yahoo or MSN BEFORE the Yellow Pages, before their local noticeboard, etc to discover the best place to get a product or service. You don’t have to sell online to get customers through your website. - Is SEO all about spamming and incoherent website copy?
Not at all. You’re thinking of an older style of internet marketing, when Google algorithm was much simpler and more focused on the density of keywords – how many times a particular search term appeared in your text relative to the whole.
Neither is white-hat SEO about spamming, in any way, shape or form.
Stay tuned – we’ll be going through more critical questions on SEO for newbies this week!
Applying The Immutable Laws of Marketing in SEO, part 2
Jan 22nd
Marketing and SEO go hand in hand – SEO is simply a new tool to achieve the same position that you used to have to get by taking out ads in the Yellow Pages, and by creating crazy jingles for radio and TV 
. Today we are continuing our partial look at the 22 Immutable Laws of Marketing (as defined by Al Ries and Jack Trout), as they apply to your internet marketing activities. Check out our web-based analysis of the first four laws as a starter, if you like.
Owning a Word
Laws 5 and 6, which state respectively that “The most powerful concept in marketing is owning a word in the prospect’s mind”, and “Two companies cannot own the same word in the prospect’s mind”. These realte to the entire discipline of SEO … only you have to own a word in Google’s mind, but not necessarily in your prospects. Nice parallel … but we did know that anyway!
Strategy Determination
Ries and Trout observe in the seventh law that the strategy you should use depends on what rung you occupy on the ladder. The ladder is generally understood to mean the hierarchy of products within a category that exist in a consumer’s mind … and the main difference is what you do when you are number one, versus number 2, 3, 4 or lower. This gets a little complicated when you start thinking about details though – a web marketing firm will be an essential partner for implementing this one!
Follow the leader?
The ninth law comes next in our partial review of Ries and Trout’s genius – and it states that if you are shooting for second place, your strategy is determined by the leader. That is, if you are competing with a very strong brand in your category, and can realistically expect to get to the number 2 spot on the strength of your company and product … you should do the opposite of what the #1 company does. People want an alternative, not an imitator … and there are plenty of ways to give yourself that label through your web marketing activities.
Deciphering Google-ese: How to Know if You’ve Gotten a Google Penalty
Jan 12th
Just like women (or just like men, depending on your gender!), the ways of Google are mysterious. Deciphering its laws is full of conjecture, testing, personal experience and word of mouth. It’s almost like a religion 
. If you have noticed a sudden drop in your Google rankings lately, you may be wondering whether you have incurred a Google penalty. While fixing this unfortunate occurrence is a whole ‘nother set of posts, today we’ll explain how to determine the type of SEO penalty you may have suffered and point to some initial steps you can take to get your web marketing back on track.
First SEO check: Is your site still indexed?
That is, when you do a search in Google for site:www.yourbusinesswebsite.com.au, do you still see pages from your site?
If you don’t: Your site is probably banned from Google (unless it is too new to have been indexed yet). To get banned, you need to do something really awful … your mistake will probably be easy for an internet marketing specialist to identify. Get help, and file a re-inclusion request.
If you do: See below.
Second SEO check: Does your site still show up in results when you search for your domain name, or your business name within “parentheses”?
If you don’t: There may be issues with the validity of some of your links, or there may be some issues with your content that are viewed by Google as on-site spam. If you haven’t updated your site in a while, it is highly likely that SEO techniques that were acceptable back when they were implemented on your domain are now seen as black hat. Keyword stuffing is a good example, or you may have links from a site that has been found to be engaging in black hat internet marketing techniques.
If you do: See below.
Third SEO check: Do you still rank for any reasonably unique phrases within your title tags, in the top 10-20 results?
If you don’t: It may just be that links that previously held lots of weight in your link popularity equation have been devalued, for one reason or another. Or there may have been some well-marketed competitor sites developed in your niche.
If you do: There’s no problem – you may have just noticed a drop in rankings. Get your internet marketing experts onto the case!
About SEO Myths: Views from webmarketingexperts.com.au (Part 1)
May 21st
Because of the unstoppably increasing demands for SEO services, SEO industry is getting bigger than we imagine. There are lots of SEO companies sprouting in the internet. If you are a beginner, you would not know which site is reliable and credible in offering quality services for you.
People are getting nastier as a response to a getting tougher competition in SEO industry. Another result that the situation gives is the contagious myths that are already widespread. To stop those myths, they should be known. Knowledge is everything; only in knowing what these myths are that we can stop this worsening condition of SEO industry competition.
Myths are meant to be myths and forever will remain false. However, if you lack the knowledge about a certain matter, you would not know which is right or wrong. If you are told about myths that you are not particular of, you would think that it is a fact. Here are some common myths about SEO company.
(a) Best SEO can guarantee higher ranking in the SERP for a short period of time.
Several SEO companies are boasting about their guarantees. Guarantees such as having your freshly created website rank in a week of link building or getting your site the top 1 ranking in a month is merely a hoax. No one can do that because the results of SEO can only be achieved in at least six months. Six month span of time is not even a confirmed truth. It is just a scientific assumption by SEO professionals who have been studying the behavior of major search engines in the internet. Continue reading here: About SEO Myths: Views from webmarketingexperts.com.au (Part 2)
Low Cost SEO in Australia
May 18th
Several SEO companies in Australia are popping out, offering low cost SEO services. This situation even made the competition tougher. It has been a question, not only in this particular online marketing niche, how can a company get through the competition?
Playing nasty would be the answer by some irresponsible search engine optimization companies. They think that black hat SEO strategies would have their company lead in the competition. This may some times work. However, if gets caught by the search engines, every thing would just be put into waste. For Web Marketing Experts, a black hat SEO strategy is definitely not an option. The company has done a lot in the previous times until now to preserve its reputation in ethical SEO practices only. If I were to be asked what would be the key to lead in the competition, I would say that excessive effort on ethical SEO practices is the answer. Much and much efforts are to be done. Since the process really takes time, one needs to be patient. Speaking of patience, it is one of the main virtues that the company possessed, second to honesty.
Everyone is looking for cheap services. While service providers are looking for customers that pay bigger than anyone else. This is the common contradiction between customers and service providers. WME is not a contradiction to customers because we offer low cost SEO services at prices that customers would love.