Posts tagged SEO process
5 Important Questions About Link Building Answered
Aug 11th
Much like building a house, when you are trying to build a link popularity profile for SEO purposes, speed isn’t the only determinant of success. A house that goes up fast, but falls down around the owner’s ears is obviously pretty useless! So today we’re shelving the ‘more and faster is better’ approach, and looking at the ‘other’ things you need to know about link building best practices.
Speed of link acquisition
One very important caveat to the advice you’ll read about gaining links is that faster is not better … in fact, gaining links too fast can get you kicked off the search engines, and destroy your search engine optimisation campaign thus far. Your links should be built:
- Slowly at first – perhaps 2-3 links per day in the first month
- Faster as the site ages
- Faster as your Pagerank increases
Mirroring external with internal growth
It is also important to mirror any link popularity growth you make externally with internal linking for the health of your SEO campaign. There are several options for creating a platform for constantly updated, fresh content:
- Having an on-site blog, where you can cross-link both to pages of the main site and to earlier blog posts
- Having a News or Press section of the website
- Create a Local Events section if appropriate to your niche
- Create a ‘What’s New’ page; especially useful for e-commerce sites.
This internal growth helps re-assure the search engines that your outside link popularity growth is natural, and also provides a greater variety of content that people may want to link to without any encouragement … doing your SEO work for you!
Choose your anchor text carefully
The anchor text for your links was at one stage a couple of years ago, the major factor in Google’s site ranking algorithm. It has since been downgraded – but it is still very important for your search engine optimisation to control your anchor text to reflect your most important keywords – those with the best mix of high popularity and low competition.
Balance between one-way and reciprocal links
When you link to a site, then they link to you, that link has less weighting in the Google algorithm than if the link was one-way. However, one of the major link building strategies in a long term campaign is to link out to other pages … so how do you reconcile this dilemma? The same way you do every other difficult decision … with compromise. Dammit! Link out – but be selective about it. Don’t bother linking to Wikipedia all the time, they won’t link back – select other sites and bloggers that are likely to notice and return the linking favour.
Link building can actually be a little tricky … but there are always SEO experts around to help you!
Building Better Sales: Use Web Marketing
Jan 9th
Do you like money to come easily to your site?
Anybody can say yes to this. Before anything can happen on a grand scale for your business, do web marketing to promote your site first.
The competition is progressively tougher to consider. Each split second, something changes in the Web. Something goes up, or down. If not very meticulous on the methods being applied to your site, sinking can be possible.
It is easy for anybody now to get a website and develop it in order to become active in the online buy and sell activities. Yet, that is just a miniature step from the real goal. Website promotion does not become an option then, whether a business operates on small, medium or large range. Think of it this way: if large companies are getting things accomplished for them through web marketing methods, then you should also. There is no excuse for it. The only barrier would be in finding the right people to do these methods, if you do not know how to do the process personally.
Getting traffic happens when users have been “baited” to check on your site. How is this made? Through the implementation of SEO processes on your site. There are currently, abundant sources of web marketing professionals who specialise in this field. When you outsource SEO, two things should come to mind: quality and price. An affordable SEO company must also provide quality results. Efficiency of this technique will depend on the marketing plans that are formulated per business type.
A careful planning strategy will make sure your site will capture the market it is intending to catch. It can be in the form of web content revision, submission to directories, social media and other important SEO procedures. If you are looking for worthwhile web marketing methods to be done for you, try to get cheap yet quality service from real web marketing experts. Your success is guaranteed when you have the right people with you.