Posts tagged search engine optimization
The Keys to Freedom: When Will Google Remove My SEO Penalty?
Mar 18th
Google SEO penalties are more common than you might realise. They also happen to well-meaning website owners more often than you might realise! Google’s algorithms are designed to catch actions, not intentions, and so there are many honest webmasters out there currently serving time behind Google bars. It can be frustrating not knowing when your sentence will end, though – today we explore Matt Cutts of Google’s advice about how and when SEO penalties are removed. More >
5 SEO Myths Conspiring to Kill Your Rankings
Mar 10th
Well-structured, expert SEO help is essential to the success of just about every site on our big, blue internet nowadays! Yet, there are still so many myths and misunderstanding that we encounter regarding SEO … sometimes these misunderstandings cost rankings, sometimes they cost money, sometimes they cost entire businesses. At least make sure that you understand these five things about SEO … More >
5 Ways to Ensure Duplicate Content Doesn’t Dupe Your SEO
Mar 4th
You can’t dupe the duplicate content filter! However, you can have a fairly serious impact on your SEO by having too much duplicate content on your site, even if it is properly credited and legally allowed. There is ongoing confusion over the best way to deal with duplicate content on your site; here we check out the main methods.
Taking Over the World: Setting up Your Site for Effective International SEO
Feb 18th
The Internet is the great equaliser, allowing small businesses to compete with large, and everybody to put forth their own opinions. While there are some advantages to being a big fish in the WWW pond, there are also some tricky issues to contend with. The first of these is hosting and targeting for international websites – today we explore some SEO based recommendations for businesses that are trying to take over the world! More >
SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural
Nov 22nd
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.
SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?
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5 Internet Marketing Strategies You Can Do in Ten Minutes
Feb 11th
Unlike hospitality or retail, internet marketing is not an industry for those who need instant gratification. Everybody is vying for top Google results with SEO, and that means that it is going to take a lot of time to get those valuable top 10 positions. However, as turtle-like as internet marketing can sometimes seem, there are plenty of things you can do in ten minutes or less, that will help your search engine rankings. Today we go through 7 of them.
Now that's fast SEO!
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Answering Twitter questions
Set up an alert through any one of the Twitter companion programs for questions with keywords related to your industry. When you see someone ask a question about either your industry, or your brand specifically, answer them! This really makes your customers feel cared for, encourages them to visit, pushes up your Google ranking…
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Write a case study
Information from experts is in short supply on the web. Knock out a case study for recent clients of yours, such as a Client offering perfume, and note how you solved problems for them. Provide real, useful information and people will not only visit and link to you, they might even hire you.
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Create a narrow ‘How-to’ article
The big, long and in-depth ‘how-to’ articles are more than a ten minute job. However, people want the answers to all sorts of small questions – they don’t always want to have to read through ‘The Ultimate Guide’ to solve a problem.
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Google Hot Trends
Use Google Hot Trends to decide what to tweet and blog about
Of course, it will still have to be related to your industry – but Google Hot Trends shows what the buzz is about, right at this very second. If you can link a news item or issue to your content, the traffic possibilities are enormous. -
Check your page speed
Google Webmaster Tools lets you see how fast or slow your site is. And Google has hinted that page speed will become an ever-more important factor in ranking … so make sure you know where you stand.
What Nobody Tells You About Video Marketing
Feb 2nd
Video marketing … we all know that it has enormous potential for reaching audiences, that it is becoming easier and easier, and that it costs a bit more than text articles but also has greater potential. Bet you didn’t what we’re about to tell you about video web marketing, though …
Not many people are doing it
Video still sets you apart from the crowd. While Youtube is a huge website, and people are quite used to viewing online videos, if you’re in a smaller niche then utilizing video where appropriate on your site will still make you seem like an industry leader, not a follower.
Not every one likes video … not everyone likes text
This seems like an obvious point, but it leads us to a best practice that almost all sites miss. If people don’t have time to be led through a video on your topic, they’ll go elsewhere. On the other hand, if they’re looking for information they don’t have to process too much, they’ll look specifically for videos, and might miss your text-based info.
The point is this: always have a text based version of the info in your video … and if possible, always make a video version of your flagship content pieces.
Google is not good at handling video yet
Video marketing is still more in the realms of building customer engagement and word-of-mouth internet marketing than it is an SEO tactic. Tagging helps, but the best practice is to create a text-based version of your video for both the consumers, and the search engines.
You won’t always be able to ‘do’ video
Video is not good for all info, or all topics. Content that doesn’t suit the video format (ie, there is little opportunity to ADD to the content with visuals) should be left as text!
Youtube might not always be your best friend
Youtube is an independent company, serving their own and their visitors interests, not yours. There are thousands of people worldwide who have had their videos removed for violateing terms and conditions without even knowing they had done anything wrong. Hosting your own video can be expensive, but is sometimes worth it.
Web Marketing Experts is Australia’s leading SEO Company – we can help you with all video and internet marketing services.
4 Ways to Supplement Your Main Business Income With Your Website
Jan 29th
The internet is split along a line … I hesitate to say “roughly equal lines”, because I’ve no idea if that is true! On one side of the line are the businesses who simply use the web as another marketing and promotion avenue for a business that already existed pre-WWW. On the other side are the businesses that would not exist without WWW and internet marketing – businesses like online freelancing, sole-purpose ad revenue sites and affiliate marketing sites, etc.
What many traditional businesses don’t realize is that there are plenty of way to combine the two approaches to making money online – we explore 4 of those today. Of note, we are only looking at methods that detract little from the actual corporate identity of a site.
1. Hosting banner advertising
The suitability of this strategy depends on the setup of your site. If you have substantial information sections, then it makes sense to offer links to other sites that people might find useful. If your site is purely marketing copy, it makes less sense to dilute your message. Still, consider that a site that hosts a banner ad with a $1CPM (cost per thousand impressions) and gets 100,000 page views a month will generate $100 monthly …pretty decent!
2. Affiliate marketing
Find a business that is complementary to your own,, and also has an affiliate program. Mention them and link to them in your own copy (only where appropriate), and you have the potential to be earning commissions from your website, without changing the perceived quality.
3. Sponsored reviews
If you are able to, or already have, built up some kudos in your industry community, people may ask you to do paid reviews – either of their site, a book, a product, etc. If they don’t ask, send out a letter to let them know! Alternatively, use sites like Pay Per Post.
4. Host Premium Content
As a business, you have lots and lots of expert knowledge. Given the quality of most content on the net (!), anything that comes from the expert’s mouth is highly regarded! Have some content on your site as free, and some paid. Offer a range of payment options – subscription, per-per-article, etc.
4 Extra SEO Keyword Research Tips
Jan 26th
Keyword research is one of the most important bases of your internet marketing campaign – it is one of the pillars that helps decide whether your campaign will succeed or fail, and it is critical to get it right the first time! We looked yesterday at 4 of the essential activities that you should engage in when deciding on the keywords you’ll use in your internet marketing – today we give you four bonuses.
1. Think about vertical search terms to use
In your keyword research brainstorming session, you probably whittled your list down to fifteen or twenty general terms that describe your entire business (for example, bathroom fittings, public restroom furnishings, etc). However, there are a number of ‘vertical’ searches that are common within every industry, that you can often capitalize on. These can be broken down into categories:
- Local terms (so add your city, your state, or your country to one of your general keyphrases. If your keyphrase is ‘search engine optimisation’, your vertical alternatives could be ‘search engine optimisation Melbourne’, ‘search engine optimisation Victoria’, or ‘search engine optimisation Australia’
- Products that you stock, including brand names and even model numbers, in some cases
2. How does querent intent relate to each keyword?
What phase of the decision-making process is a person searching for a particular term likely to be in? What phase of the decision-making process does that part of your site serve? You need to think about this to determine how much return you’ll get from particular keywords.
3. Check out the PPC data, even for your organic search terms
Even if you aren’t interested in doing PPC advertising at this stage of your SEO campaign, it is always helpful to know which keywords show the heaviest competition in the PPC arena. These trends certainly cross over into natural search.
4. Check out the related searches
Most major search engines have their own version of the related searches tool. If you just want a few ideas, check out Google’s. Simply type your term into the search box, click the ‘Show Options’ link up the top, and then hit ‘Related Searches’ down the page a bit.
How to Decide on a Keyphrase with Multiple Word Order Options
Jan 24th
One of the great practical conundrums of SEO, and often the first one people run up against, is the keyphrase word order problem. Does your business do ‘search engine optimisation Melbourne’ or ‘Melbourne search engine optimisation’? Do you have a ‘Bangkok hotel’ or a ‘hotel in Bangkok’? Today we help you decide!
The all important word order
Go by the numbers
The first (but certainly not the only) decision making tool you can use here is Google’s Keyword Traffic Estimator Tool, available at https://adwords.google.com.au/select/TrafficEstimatorSandbox . Type in each of your alternate phrases, with quote marks around each, to tell the engine you want data for an exact match. List how many searches are performed for a certain time period for each phrase … but don’t just decide to use the most popular one!
Popular first
You will be making the highest search volume phrase the first priority – but realize that you’ll also be using the alternatives later on. Yes, the top search volume phrase will have the most competition. More importantly, though, it represents the language and word order your consumers and potential site visitors think in.
URL Tips
There will often be one phrase that sticks out as not making much sense – you can tell it will be difficult to incorporate in the copy, probably because people are simply being a bit lazy about typing the phrase in! Use this phrase in the URL – that way you can still optimize for it without your copy sounding odd.
On page copy
Focus on the main, highest traffic keyphrase in your site copy. Try to use it 3 or 4 times in your body copy for relevant pages only … and remember to keep it natural!
Anchor text
Then, use your two or three alternative word order keyphrase in your link building campaigns. This should give you a good mix of the alternative keyphrases, weighted in favor of the one which will sound most natural to your readers being in the site copy, and help with your mix of internet marketing strategies.