For most website owners, managing a redesign while keeping internet marketing rankings intact is one task that is just a bit too technical. What your internet marketing firm has on hand is the book “68 Best Practices for Redesigning a Site Without Loss of Rankings’. Today we give you the ultra-short version :-) .

Changing URLs

It is not well understood that Google does not rank domains, they rank pages. So, if you change from a .asp platform to a .php platform, all of your URLs will change, and as far as Google knows, you are a completely new site.

URL changes are managed with 301-redirects on your old pages, and eventually your new pages will start building up their own Google juice. The way you manage the redirects depends greatly on your site size and purpose … expert internet marketing advice highly recommended.

Adding Flash

Your site is doing well, and you can finally afford to add some Flash. As long as you don’t go overboard, and don’t include basic, necessary info with in Flash, you should be alright.

Changing content

Do this with ultimate restraint, if you already had great rankings. If your site wasn’t showing up in the top ten or twenty, then you can rewrite with gay abandon!