Posts tagged ppc
PPC VS SEO part 1
Jul 7th
There has been very intense disagreements between which of Pay Per Click(PPC) or Search Engine Optimization (SEO) is more effective for a company.
PPC offers many advantages such as near instantaneous flow of traffic, pay on performance, precise keyword targeting, budget control and time control just listing a few. Since results are instantaneous, most SEO companies tend to keep using PPC. Since there are more people using PPC, costs have risen considerably as there are more competitors bidding for the same keyword.
SEO requires more planning and if conducted well, minimizes cost significantly. SEO can be a timely process and may cost a significant initial cost, usually in the form of link buying. SEO can also improve your websites value. A good example is imagining your website as a property such as your house. With an SEO targeted approach, you would purchase land or other houses around it out expand your existing business. On the other hand, PPC could mean renting the land around you.
By 2013, a CNN report suggests, internet advertising will grow from USD$9.1 billion in 2007 to USD$21 billion. Surprisingly, out for the billions spent on advertising, only 11% is from SEO and 87% from PPC.
In determining which approach suits best depends on your business or the product you’re trying to sell. For example, if it’s a seasonal item, and the popularity is only during this period of time, you would want instant results, thus PPC would be the better option.
The image bellow shows the distribution of clicks by internet users in the US. You can see that most people click on the organic search section compared to the Paid, ‘sponsored’ area. 
You decide which is better? Or you can consult an Internet Marketing expert regards to whether SEO or PPC is right for you.
5 Golden Rules for Writing PPC Ads
Apr 16th
They’re only 140 characters … not a lot to squeeze an offer into! You can’t write a PPC ad for web marketing without a set of rules and best practices – today we check out 5 essential guidelines.
A big box of golden rules
- Include your keywords
Google tells you to do it, and if Google says, we do! Including your keywords in your ads means they appear in bold, and people are much more likely to click on them. - Consider your audience
Your audience is not ‘everyone’, or even ‘everyone who has enough money to buy my product’. Your audience will often be quite specifically defined in terms of age, gender, income level, geographic location, and perhaps other features like ‘physically fit’, ‘computer savvy’, etc - Features and benefits
Every ad needs a feature and a benefit – something the product does, and some way that it benefits the users. - Call to action
TELL people to click through … or they might not! - Look at the competition
Then, do something completely different to what they’re doing.
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