Posts tagged online marketing and advertising
Another 4 Ways to Supplement Your Main Business Income With Your Website
Feb 1st
Yesterday we looked at a few ways that you can make extra money from your regular business website, without destroying its look or reputation in the process. Reading back over the post, though, having only 4 ways to get a return on your website and SEO investment was a bit of a tease! Today we explore 4 more of those ways. Remember, we are only looking at ways to do this that all business websites can use, without looking like a spam and virus factory.
1. Create and maintain a private forum
This can be a pretty big earner for your business if you have a way to provide real value to your customers! If you sell a product that often requires ongoing support or training, why not offer this at a fraction of the cost of phone support, via an online method? Someone will have to pay attention to the message boards, but people LOVE getting customized answers from experts.
2. Host a Job Board
Again, this depends on the type of content you have on site for suitability. If you are a marketing-copy-oriented site, it will seem out of place. If you have created a significant information resource, built yourself up as an expert and created a small community around your site, it will work perfectly. The easiest way to monetise is to charge a tiny fee for both advertisers and applicants.
3. Run a paid survey
Again, only for the info/expert/community sites. There are quite a few sites that will pay you to run polls on your own website – market research is big business. Just don’t overdo this one, or you’ll scare visitors away.
4. Sell an ebook on site
This leverages all that knowledge, and all that expert status that your site has built up. Having an ebook written usually doesn’t cost very much – provide a few resources that only you have access to, and give information via phone interview to the author to make sure that content is exclusive.
Snakey Keywords: Using Long Tail Search Terms for SEO Benefit
Jan 11th
Actually, calling long-tail keywords ‘snakey’ may be a bit of a misnomer. The ‘long tail’ in the term ‘long tail keyphrases’ is most often visualized as a lizard’s tail. The exact animal doesn’t make a lick of difference to your SEO success, though … your application of the long tail keyphrase principle does!
The Long tail of SEO
What is a long tail keyphrase?
In broad, overall Google terms, a long tail keyphrase is understood as any that falls outside the top 100,000 most popular searches that are made in a day, a week, or a month. Usually to people trying to determine their keyphrases, or internet marketing specialists doing so for clients, it means that the little tail of letters heading across the screen is longer.
Long tail keyphrases are much more useful in web marketing than shorter ones. Shorter search terms get a high volume of searches, but there is heavy competition, especially for large sites. You are much more likely to get good web marketing results, and therefore traffic, if you target more specialized terms.
How to help define your long tail keyphrases for best SEO results
Generally, long tail keywords consist of three or more words. You are probably used to thinking about your business in broad terms, trying to explain it to people who understand little about what you do. To define your long tail keyphrases, either you or your SEO specialist will have to get much more personal with your business!
Here are some quick ways to start defining your long tail keyphrases for SEO:
- Add your location to one of your terms, especially if you are the only business in your niche in that area. For example, you might use ‘internet marketing Melbourne‘, rather than ‘internet marketing’.
- Dust off your Unique Selling Point and pair it up with a plain description of your services. For example, ‘offset printing services’
- Use the names of your popular products or services, even if they are much more specific than your overall business. For example, ‘full colour brochure printing’ is a good choice, though your business might do all sorts of printing.
Reasons Why Customers Buy: Tips on Products that Actually Sell
Nov 21st
How do you determine if the product you are planning to market will be attractive to your customers? Good products are the ones that really satisfy needs and they never fail to sell even during recession periods. A good product invariably sells itself. What are these products?
- Products that help your customers earn money or save money. Admit it, people are
always looking for ways to make money. Thus, if what you offer will allow them to avoid spending much, then it is a good product.
- Products that are educational like e-books and how-to’s are selling like hotcakes. People want fresh ideas so a competitive product introduces new technology and techniques to the reader-consumer.
- Products that promote health and comfortable living are in demand. However, this is one of the most abused areas in online products, since some false claims on herbs and supplements that produce magical results often lead people to feeling suspicious. All the same, many people are conscious of health and the fight against aging. Hence, this kind of product catches many buyers.
- Products that promote entertainment like video games, TV shows, sports and many others. There is big money in the entertainment industry. Money flows rapidly in this trade. The best thing that one needs to have in order to offer entertainment products, is talent and expertise.
- Products that spell convenience for users. Whoever doesn’t want to make life easier? Gadgets, appliances and software come into this category. Things are done instantly using products that help in day-to-day routine, whether in business or at home.
- Products that have lasting value. The promise of helping customers gain more value for a product will make them buy big and buy fast. In giving them that guarantee, make sure that the promise is delivered and they receive these positives as it was actually presented to them.
- Products that have a universal demand. These are identified as Web hosting services, online marketing and advertising, IT solutions and more. These products can be pushed to a wide scope and it reaches a global audience.
- Products that generate a repeat business. Right, this kind is one of the most sustainable sales and profit generator among all products. People come back to purchase these products repeatedly such as food, vitamins, telecommunications service, memberships and more.
In selling products, especially in online marketing, promote one that you can certainly believe in. The seller must be able to tell of the benefits of the product first because it is the direct way to convince the customers to buy. Thus, sell only what can be useful, primarily to you as the seller so that you will know if you are really bringing true value for your customer’s money. If you achieve these effects then you can put up a business that can be sustainable and leads to more profit potential.
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