Posts tagged online advertising campaigns
5 Internet Marketing Strategies You Can Do in Ten Minutes
Feb 11th
Unlike hospitality or retail, internet marketing is not an industry for those who need instant gratification. Everybody is vying for top Google results with SEO, and that means that it is going to take a lot of time to get those valuable top 10 positions. However, as turtle-like as internet marketing can sometimes seem, there are plenty of things you can do in ten minutes or less, that will help your search engine rankings. Today we go through 7 of them.
Now that's fast SEO!
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Answering Twitter questions
Set up an alert through any one of the Twitter companion programs for questions with keywords related to your industry. When you see someone ask a question about either your industry, or your brand specifically, answer them! This really makes your customers feel cared for, encourages them to visit, pushes up your Google ranking…
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Write a case study
Information from experts is in short supply on the web. Knock out a case study for recent clients of yours, such as a Client offering perfume, and note how you solved problems for them. Provide real, useful information and people will not only visit and link to you, they might even hire you.
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Create a narrow ‘How-to’ article
The big, long and in-depth ‘how-to’ articles are more than a ten minute job. However, people want the answers to all sorts of small questions – they don’t always want to have to read through ‘The Ultimate Guide’ to solve a problem.
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Google Hot Trends
Use Google Hot Trends to decide what to tweet and blog about
Of course, it will still have to be related to your industry – but Google Hot Trends shows what the buzz is about, right at this very second. If you can link a news item or issue to your content, the traffic possibilities are enormous. -
Check your page speed
Google Webmaster Tools lets you see how fast or slow your site is. And Google has hinted that page speed will become an ever-more important factor in ranking … so make sure you know where you stand.
Applying The Immutable Laws of Marketing in SEO, part 3
Jan 23rd
Phew! 22 Immutable Laws of Marketing is actually quite a few 
. Ries and Trout have done quite a good job explaining what happens in a marketing context overall, but only a segment of the laws apply closely to internet marketing, and to SEO in particular. Today we continue our look at how Ries and Trout’s observations relate to the world of marketing on the web.
Marketing styles - different for every business, but all follow the same rules!
Time, time, time – see what’s become of me
One of the most relevant laws in an SEO context is number 11 – “Marketing effects take place over an extended period of time”. This is absolutely true in SEO – there is no business, anywhere in the world, that can launch a website one day, and be first on Google the next. Not only is the phenomenon not overnight, it often takes much longer than you expect. However, it is an ongoing practice with ongoing, very real rewards.
Negative thinking
This highly counter-intuitive rule is practiced almost nowhere on the web, and almost nowhere in traditional marketing – the rule states that ” When you admit a negative, the prospect will give you a positive”. The examples given are Avis, which ran a successful marketing campaign after admitting they were the number 2 car rental brand; Volkswagen, which admitted the Beetle was ugly; and Listerine, who admitted the mouthwash tastes like petrol. The fact is, it takes courage, honesty and confidence in your product to admit something negative about your brand … and those are aspects everybody wants to have in companies they partner with. Make use of it in your website copywriting, your PPC ads, your social media marketing, and any communication your have with your customers.
Success, arrogance, and failure
The 18th law of marketing is that ” Success often leads to arrogance, and arrogance to failure”. In an SEO context, we see this most often when companies believe that a number one Google position is absolute. They get to #1 … and then believe they can stop spending on SEO. If you want to remain successful, you have to keep trying to be successful!
Increase Your Sales through Online Marketing
Nov 24th
Websites carry with them the huge potential to raise market activity. However, some companies put up their websites only to ease correspondence with their customers. It is a more sensible objective that a company should use their online presence to boost their sales activity. In some situations, this rarely exists. Hence, consulting online advertising experts can help not only modifying the approaches to draw customers to the site but also to get these customers to buy the products.
How do you increase online sales? The reasons below are seen to be effectual tools that can be applied by any business unit if that goal must be realized.
Advertising Campaigns
One powerful mechanism that can be used is online advertising campaigns. With online advertising, a global scope is reached and your site can be seen anywhere by those who are interested in your products. This is a direct method of reaching your target markets since online ads are specifically sent to draw the eyes of its targets.
Keywords that Hit Home
You should know how to choose words. Better, let an advertising expert do this task for you. Pay-per-click (PPC) advertising is a tricky endeavor since there are word placements that can have an edge over other advertisement of the same products. The competition is global, so you must place keywords intelligently, especially if you attempt to rise above your niche in the competition. Companies that provide online solutions can be best employed to handle concerns like this.
Ranking in Searches
SEO is a good way to obtain online presence. It provides a natural linking among websites through the search results. In order to determine if you are among the top ranks, simply search for appropriate words and see the results page. This will tell you if you are able to reach your market, since being found in the first two pages of these results means that you have a good ranking. If not, then your site stands a good chance of being left out.
Give your business the leverage using online advertisement and increase your returns.