Posts tagged inbound links
5 More Hot Tips for Submitting to Directories
May 6th
There are a lot of people that have given up trying to get into DMOZ … which is a great pity, since it is still a very valuable link and a staple of internet marketing! Today we continue our list of tips that can greatly increase your chances of success in getting into ‘the project’, or any other human-edited directory. We looked at the most important things last time – so read yesterday’s post first!
- Contact information
It’s one of the hallmarks of a legitimate business, and one of the things directory submission assessors will check for first. - Corporate-type stuff
This would include having a privacy policy, a returns policy (if applicable), guarantees, etc. - Outbound links
Share the love! Link to high quality sites, and don’t overlink. - Images that work
Your images should display in all the common browsers - Java and HTML that works
It takes a while to get your site listed in DMOZ, and you need to maintain it perfectly error-free until the listing is approved.
5 Hot Tips for Submitting to Directories
May 4th
A listing in DMOZ is now one of the base strategies that almost anyone looking to SEO a large site, or one in a competitive industry, must do straight away. It takes a long time to get listed, though, and if your submission isn’t up to all sorts of standards it might never make it. Here’s our checklist for DMOZ, and any other human-edited directory submission!
DMOZ - The new Yellow Pages
- Keep your content fresh
DMOZ cares, just like Google! Current prices, new blog posts. - Intact links
Make sure that you update links whenever you delete or move a page. Users hate broken links (you know that!), and directory submission evaluators do too. - Appropriate category
Not all businesses fit into a neat category. If you have competitors online, you could check which categories they are listed in as a guide. - Titles and meta descriptions
Make sure they are complete, relevant, and succinct - Domain names
If your domain name matches your site title, you will probably find it much easier to get listed … although even DMOZ knows that there are legitimate reasons for having a domain name different to your business name … for example, if your business is called ‘expertsexchange.com’!
Diagnosis: Link Farm
Apr 12th
Ask what a link farm is on any forum or message board, and you’ll draw hundreds of comments doubting that you have the necessary intelligence to stay alive, if you don’t know such a basic fact! Actually, it isn’t always clear what sites would be considered link farms and which would not (and therefore which ones would kill your SEO rankings!), so we review the definition.
The link farm can be identified by its occupants!
The basics
Wikipedia defines a link farm as “any group of web sites that all hyperlink to every other site in the group”.
How do you know if a site is a link farm?
One of the major clues is that they will ask for a link on your own site to theirs, in order to consider linking out to your site.
Another major clue will be their Pagerank. If the site has zero Pagerank (install the Google toolbar and you’ll see a site’s Pagerank in your browser), it is likely that Google considers them a link farm.
If the site has little content in relation to the number of links on its pages, that’s another big clue towards a diagnosis: link farm. If you can’t read 100 words without encountering ten or more links, Google probably considers it a link farm.
The links will be almost exclusively external (to other domains) if a site is a link farm.
And if you value your SEO dollar … stay away from them!