Posts tagged google local
5 Essential Website Success Tactics for 2010
May 27th
Right now we’re going back … to the future! We spend a lot of time talking about the timeless SEO and internet marketing tactics. Here are the up-and-comers for the year that will continue to be important for the rest of 2010.
Google Local
It’s like ordinary SEO, only smaller and easier! Get onto that Google Local page and start prettying it up if you haven’t already done so.
Load time
This new SEO ranking factor might not carry a lot of weight, but it really is a no-brainer. Get a good host, and keep your pages lightweight.
Do your Facebook/Twitter/MySpace pages
Everybody else is on here … and if your business has dedicated fans, they are probably actually searching for your profile.
Create a mobile site
Even small, local sites need a mobile version to cater to users-on-the-go searching for goods and services through their smartphones.
Check your analytics
There’s no sense throwing money at SEO without knowing what results it is creating…
DIY SEO: Listing in Google Local
Mar 8th
If you own a local business and are doing web marketing, but haven’t yet looked at your own listing in Google Local … go do it. Right now, before you read any further. Drill Sergeant Pepper says go go go!
Now that you know your starting point, we’re going to show you how to make that listing prettier, help make sure that those reviews that show up are mostly positive (without cheating), and generally draw more customers through your sliding door. Here’s how to edit your Google Local listing, and what it could do for your business.
1. Go to www.google.com.au/lbc and add a new business
Most of this information is fairly straightforward, however close to the bottom of the listing page (as it stands currently) you’ll have to enter a description and category for your business. These will be critical in driving traffic to your site through Google Local. Make sure your description contains a variety of your keywords (don’t use word order variations, or singular AND plural versions). Choose your category carefully as well – use this list, and search the page with Ctrl+F to find your keywords and their associated category.
The other field you should take note of is the business name – it is likely that Google uses this to help rank you and display your results as well. If your official business name is ‘Making the Cut’, and you are a hairdresser, we advise you to list your business name as ‘Making the Cut Hairdressing’ in Google Local to have the best chance of being found.
2. Enter information
Throughout the rest of the process, enter as much information as possible about your business. Tell people how they can pay, tell them when you are open, tell them everything. Add photos, add videos, add all the additional details you can think of. The internet is there for information, and while some businesses have a competitive aversion to telling others what they do, customers expect it … and appreciate it.
3. Reviews
Check out where your competitors are getting reviews from in Google Local, and put up a physical sign in your shop asking people that had a good experience to post a review of your shop on that site. You will inevitably get some bad reviews as well – don’t worry too much about them. If you have a good business, you will get mostly good reviews.
If you have problems getting listed in Google Local, Web Marketing Experts offers Google Maps Optimisation and SEO services with guaranteed results.
What is Google Local?
Mar 11th
Searching business according to location is made easier by Google. This is another breakthrough for Google in boosting the internet marketing industry.
Google search engine is excellent in delivering relevant search results that makes the internet researching easy. Anything that you would like to search can be found by typing the right key phrases. However, the researching process is even made easier with Google Local. Google Local is a service from Google search engine that allow business searching easier. With the Google Maps, the location of the business is easily found. Google Local is like yellow pages that contain business information and addresses that are gone totally online.
The benefit that internet searchers can get is that through Google Local, the exact location is at your disposal, right before your very eyes. Just like how the Google Maps work, you have the option to view the location of the business establishment in traditional map form wherein you are given a 2D image of the streets and landmarks. You can also view the location in satellite image or terrain and zoom in the place for a clearer view of the place.
Thanks to Google that web marketing is being empowered and even made the process easier with Google Local service. Truly Google is the unbeatable search engine ever.