Getting your site blacklisted among the major search engines is such a great internet marketing failure. All your SEO efforts are wasted into nothing. Well, having the site blacklisted is the price of using unethical SEO campaign. Black SEO strategy is the easiest way of getting a higher ranking in the search engine results page but for a very short period of time. After that, you get banned.

There are some instances that even if you are using some of the unethical SEO techniques, the site is not banned. However, you are buried in the search engine listing–deep enough in order not to be found by internet users. As a result, you don’t get any traffic much as any return on investment. Here are reasons why search engines blacklist your site.

Doorway Web Pages

A doorway page is often confused with landing page but the difference lies in the purpose and the content. Doorway pages are usually created for the purpose of driving traffic for the real site. They are usually containing keyword-rich contents that are nonsense. The content is purposely made for search engine spiders so that the real site can gain higher ranking organically. The content does not only contain text but also anchor text which links are leading the internet users to the main site. However, this spam technique is considered outdated because this is detectable by search engines already.

Mirror Websites

This technique is characterized by sites with the same content which URLs are different. Before, this is ideal for achieving higher ranking. But recently, search engines are getting smarter. This technique is considered cheating and so the site the uses this method would be blacklisted.

..Read more? Click “Other Reasons Your Site Gets Blacklisted“