90% of the world’s web searcher use Google when they need to find something. It is tempting to forget about that 10% in your internet marketing … until you realise exactly how many individuals that percentage translates to! The same is true of designing accessible web pages. The number of people who don’t access the web ‘normally’ is small percentage-wise, but enormous in terms of pure numbers. Today we look at the top 3 tips for creating accessible web pages.

SEO

Can your website speak to everybody?

Use alt tags

Having alt tags allows people using screen readers to know what an image on your page is. It follows that your alt tags should ideally be descriptive of what the image is!

Include a text-only version

Create a text-only version of your website, which will not only make the page load faster and work better with screen readers, but help you identify semantic gaps that you may not have realised existed when the page has its graphics and Flash elements.

Include descriptive text for audio and video files

This one is great for non-impaired users who prefer to skim-read as well! Of course, for impaired users, this is a critical step, whereas for able-bodied users it is an option.