That is the question that most SEO professionals are continuously asking when Bing was launched and officially started operating last May 28, 2009. According to Microsoft representatives, Bing is a much-hyped search engine that they even called it “decision engine.” Unlike the usual search engines that give internet users with millions of results after clicking the search button, Bing gives results and at the same time help in your decision-making process if you want to purchase, find local business, research a health condition, plan a trip and many others.

Search analysts declared that the decision engine will revolutionize the current search engine optimization trends. Aside from the listing of websites that appear on the search results for particular keyword, there are subcategories as options for a more profound search results. This means that search engine optimizers have to adjust their techniques in terms of optimizing web content according to subcategories instead of keywords alone. For instance, when you research about a celebrity by keying in the name, you are not just given with website listing. On the top of search listing, you can see other subcategories such as News, Images, Videos, Biography and Popular as the default. This kind of search, however, works only of you are looking for notable or famous entities such as musicians, celebrities, politicians and bloggers.