Posts tagged Advertising
Taking Over the World: Setting up Your Site for Effective International SEO
Feb 18th
The Internet is the great equaliser, allowing small businesses to compete with large, and everybody to put forth their own opinions. While there are some advantages to being a big fish in the WWW pond, there are also some tricky issues to contend with. The first of these is hosting and targeting for international websites – today we explore some SEO based recommendations for businesses that are trying to take over the world! More >
What does Google Instant mean to SEO and your Business?
Sep 22nd
Following the introduction of personalised search results at the turn of the year comes Google’s latest offering – Google Instant. If your business relies on your online presence then this affects you.
What is Google Instant?
For a while now Google has been serving up suggestions for results as you type through ‘Google Suggest’, helping you hit submit quicker to see the results. Google Instant is the next step on from this – delivering the results as you type. As you continue typing, the results displayed will also change accordingly.
The Way Your Customers Search Will Change
Google want to deliver the results to Users as quickly as possible so they continue to use the search engine. As users begin to spend less time formulating their query it is also more likely they will click on the first few results they see. Being on Page 1 and in the top SEO results will be more important than ever. More >
PPC VS SEO part 1
Jul 7th
There has been very intense disagreements between which of Pay Per Click(PPC) or Search Engine Optimization (SEO) is more effective for a company.
PPC offers many advantages such as near instantaneous flow of traffic, pay on performance, precise keyword targeting, budget control and time control just listing a few. Since results are instantaneous, most SEO companies tend to keep using PPC. Since there are more people using PPC, costs have risen considerably as there are more competitors bidding for the same keyword.
SEO requires more planning and if conducted well, minimizes cost significantly. SEO can be a timely process and may cost a significant initial cost, usually in the form of link buying. SEO can also improve your websites value. A good example is imagining your website as a property such as your house. With an SEO targeted approach, you would purchase land or other houses around it out expand your existing business. On the other hand, PPC could mean renting the land around you.
By 2013, a CNN report suggests, internet advertising will grow from USD$9.1 billion in 2007 to USD$21 billion. Surprisingly, out for the billions spent on advertising, only 11% is from SEO and 87% from PPC.
In determining which approach suits best depends on your business or the product you’re trying to sell. For example, if it’s a seasonal item, and the popularity is only during this period of time, you would want instant results, thus PPC would be the better option.
The image bellow shows the distribution of clicks by internet users in the US. You can see that most people click on the organic search section compared to the Paid, ‘sponsored’ area. 
You decide which is better? Or you can consult an Internet Marketing expert regards to whether SEO or PPC is right for you.
Applying The Immutable Laws of Marketing in SEO, part 3
Jan 23rd
Phew! 22 Immutable Laws of Marketing is actually quite a few 
. Ries and Trout have done quite a good job explaining what happens in a marketing context overall, but only a segment of the laws apply closely to internet marketing, and to SEO in particular. Today we continue our look at how Ries and Trout’s observations relate to the world of marketing on the web.
Marketing styles - different for every business, but all follow the same rules!
Time, time, time – see what’s become of me
One of the most relevant laws in an SEO context is number 11 – “Marketing effects take place over an extended period of time”. This is absolutely true in SEO – there is no business, anywhere in the world, that can launch a website one day, and be first on Google the next. Not only is the phenomenon not overnight, it often takes much longer than you expect. However, it is an ongoing practice with ongoing, very real rewards.
Negative thinking
This highly counter-intuitive rule is practiced almost nowhere on the web, and almost nowhere in traditional marketing – the rule states that ” When you admit a negative, the prospect will give you a positive”. The examples given are Avis, which ran a successful marketing campaign after admitting they were the number 2 car rental brand; Volkswagen, which admitted the Beetle was ugly; and Listerine, who admitted the mouthwash tastes like petrol. The fact is, it takes courage, honesty and confidence in your product to admit something negative about your brand … and those are aspects everybody wants to have in companies they partner with. Make use of it in your website copywriting, your PPC ads, your social media marketing, and any communication your have with your customers.
Success, arrogance, and failure
The 18th law of marketing is that ” Success often leads to arrogance, and arrogance to failure”. In an SEO context, we see this most often when companies believe that a number one Google position is absolute. They get to #1 … and then believe they can stop spending on SEO. If you want to remain successful, you have to keep trying to be successful!
3 Must-know Process of Web Marketing (Part 1) – webmarketingexperts.com.au
Jun 8th
Web marketing is the most famous business booster today. Despite of its fame, only few people have really grasped its meaning. Perhaps, a lot know what it is and what it can do to help your business. But usually, the process of employing it into one of your business strategies is not understood. Its importance is not taken into consideration by some entrepreneurs. Let me elaborate the three pillars of web marketing to give a bit of understanding about this matter.
Advertising: Web marketing is business promotion. Advertising your business, your product or service is the first and important process to think about. Success can only be attained if you have done this process well. It is very rare to make the advertising perfect; however, spending time to create a name for your business by making it visible in the internet through search engines, the effort would be paid well. Search engine optimization and paid advertising are the two most practiced and effective web marketing strategies so far. SEO helps boost your online visibility to get traffic and conversions by making your site get higher ranking in the search engine listing. Your appearance is achieved organically. On the other hand, paid advertising which is also commonly termed as Pay Per Click or PPC helps online visibility by having a specific appearance or placement outside the search engine listing. Websites that avails PPC are seen either on the top of organic listing or at the side of that listing.
Continue reading here: 3 Must-know Process of Web Marketing (Part 2)
Reasons Why Customers Buy: Tips on Products that Actually Sell
Nov 21st
How do you determine if the product you are planning to market will be attractive to your customers? Good products are the ones that really satisfy needs and they never fail to sell even during recession periods. A good product invariably sells itself. What are these products?
- Products that help your customers earn money or save money. Admit it, people are
always looking for ways to make money. Thus, if what you offer will allow them to avoid spending much, then it is a good product.
- Products that are educational like e-books and how-to’s are selling like hotcakes. People want fresh ideas so a competitive product introduces new technology and techniques to the reader-consumer.
- Products that promote health and comfortable living are in demand. However, this is one of the most abused areas in online products, since some false claims on herbs and supplements that produce magical results often lead people to feeling suspicious. All the same, many people are conscious of health and the fight against aging. Hence, this kind of product catches many buyers.
- Products that promote entertainment like video games, TV shows, sports and many others. There is big money in the entertainment industry. Money flows rapidly in this trade. The best thing that one needs to have in order to offer entertainment products, is talent and expertise.
- Products that spell convenience for users. Whoever doesn’t want to make life easier? Gadgets, appliances and software come into this category. Things are done instantly using products that help in day-to-day routine, whether in business or at home.
- Products that have lasting value. The promise of helping customers gain more value for a product will make them buy big and buy fast. In giving them that guarantee, make sure that the promise is delivered and they receive these positives as it was actually presented to them.
- Products that have a universal demand. These are identified as Web hosting services, online marketing and advertising, IT solutions and more. These products can be pushed to a wide scope and it reaches a global audience.
- Products that generate a repeat business. Right, this kind is one of the most sustainable sales and profit generator among all products. People come back to purchase these products repeatedly such as food, vitamins, telecommunications service, memberships and more.
In selling products, especially in online marketing, promote one that you can certainly believe in. The seller must be able to tell of the benefits of the product first because it is the direct way to convince the customers to buy. Thus, sell only what can be useful, primarily to you as the seller so that you will know if you are really bringing true value for your customer’s money. If you achieve these effects then you can put up a business that can be sustainable and leads to more profit potential.
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