SERPs
How Web Marketing Can Help
Aug 16th
A certified web marketing company, such as Web Marketing Experts, can formulate web marketing tactics to strengthen your presence in the Internet. Identify the strong points of your company and its objectives so that these elements can be combined with web marketing procedures to promote your company online.
It is necessary to acknowledge that there is a multitude of web promotion services that can assist in boosting your web presence. In line with this, your web marketing consultant must be able to suggest the most excellent mix of marketing solutions to for your website. Some of these web marketing campaigns may include:
PPC VS SEO part 1
Jul 7th
There has been very intense disagreements between which of Paid Per Click(PPC) or Search Engine Optimization (SEO) is more effective for a company.
PPC offers many advantages such as near instantaneous flow of traffic, pay on performance, precise keyword targeting, budget control and time control just listing a few. Since results are instantaneous, most companies tend to keep using PPC. Since there are more people using PPC, costs have risen considerably as there are more competitors bidding for the same keyword.
SEO requires more planning and if conducted well, minimizes cost significantly. SEO can be a timely process and may cost a significant initial cost, usually in the form of link buying. SEO can also improve your websites value. A good example is imagining your website as a property such as your house. With an SEO targeted approach, you would purchase land or other houses around it out expand your existing business. On the other hand, PPC could mean renting the land around you.
By 2013, a CNN report suggests, internet advertising will grow from USD$9.1 billion in 2007 to USD$21 billion. Surprisingly, out for the billions spent on advertising, only 11% is from SEO and 87% from PPC.
In determining which approach suits best depends on your business or the product you’re trying to sell. For example, if it’s a seasonal item, and the popularity is only during this period of time, you would want instant results, thus PPC would be the better option.
The image bellow shows the distribution of clicks by internet users in the US. You can see that most people click on the organic search section compared to the Paid, ‘sponsored’ area.
You decide which is better? Or you can consult an Internet Marketing expert.
Five MORE Reasons Your Site Might Have Been Google-Banned
Mar 12th
Despite all of your web marketing genius – you’ve carefully paced your link building activities, kept your keyword density to the minimum of the effective range and been checking for duplicate content every second day – Google still got the stick out and whacked your site. Why, oh why … oh WHY? Here are five more possible explanations.
1. Doorway pages
Google doesn’t like doorway pages. These pages are usually optimised to rank well for a particular keyword, but are ‘hidden’ from the navigation of the main site. Someone would usually enter a doorway page through a search engine result, but if they bookmarked your home page, wouldn’t be able to find it again. You see this often when companies service a sizeable physical area and want to optimise for several locations – “removalists Melbourne”, “removalists Coburg”, “removalists Northcote”, “removalists Brunswick”, for example. If you want to use doorway pages, make sure they’re accessible from the main navigation.
2. Redirect pages
You can redirect pages to other ones legitimately in Google, for example if you choose to change your domain name. However, the pages that come in groups of between 5 and 500, all targeting similar keyword phrases, and contain no content except links to other pages in the family, AND THEN redirect you to a different page when you click from search results, are a Google no-no.
3. Buying links
Google is keeping an index (funny, that) of all the sites that sell links to other sites, and is devaluing the links from those sites. You will end up paying for nothing – and probably getting slapped with a Google-fine, as well.
4. Linking to spam/bad neighborhoods
We’ve talked in a previous post about linking to spam and bad neighborhoods – Google doesn’t like it, and if you don’t keep on top of your checks you may find that previously reputable domains have expired and been bought out by spammers.
5. Code swapping
If you optimise a page for good rankings, and swap the content there once it is ranking well, Google will often penalise you when they crawl that page again.
Five Reasons Your Site Might Have Been Google-Banned
Mar 11th
Much like the God of the Old Testament, Google’s ways are mysterious. Also much like the old God, they are not always fair … sometimes they’ll smite a website that yea, verily, was practicing pure and innocent SEO 
. If you’ve been a victim of Google’s megalomaniac streak (or just their inability to actually check and assess every site that gets banned from the index, I suppose), here are the top five reasons why it might have happened.
1. Check Robots.txt
If you have an SEO company looking after your site, they have probably done this already. If you don’t have a consultant already, check this before calling anybody. It’s the website equivalent of calling the TV man to find out why your set won’t turn on, only to have him put the plug in the wall, charge you $100 and leave.
2. Duplicate content
It really sucks that Google penalizes both sites when duplicate content is discovered – because another site could steal your content without your knowledge quite easily. It like when your big brother hits you, and your Mum comes and puts you both in the corner. Big meanie! Regularly check that no other site is using your content. If you find they are, write to the owners and ask them to take it down … but change yours in the meantime.
3. Cloaking
If your pages are set up to deliver a different version to the search engine than to a real user, Google considers it cloaking and will permanently ban you. There are some legit reasons for cloaking – but if Google finds out, they won’t care about the reason. That big red, blue, green and yellow hammer will come down mercilessly.
4. Hidden text
Making your text the same colour as the background was previously thought to be a good way to get more keywords onto your page, without making your actual copy sound unnatural to visitors. Then the search engines figured out the trick, and the party ended.
5. Keyword stuffing
Even if visitors can see it, Google still doesn’t like keyword stuffing. You will certainly NEED to use keywords to help get your page in front of the people that want it – but Google is getting better at semantic interpretations, so you can use variations of your words quite safely, without hurting rankings too much.
4 Extra SEO Keyword Research Tips
Jan 26th
Keyword research is one of the most important bases of your internet marketing campaign – it is one of the pillars that helps decide whether your campaign will succeed or fail, and it is critical to get it right the first time! We looked yesterday at 4 of the essential activities that you should engage in when deciding on the keywords you’ll use in your internet marketing – today we give you four bonuses.
1. Think about vertical search terms to use
In your keyword research brainstorming session, you probably whittled your list down to fifteen or twenty general terms that describe your entire business (for example, bathroom fittings, public restroom furnishings, etc). However, there are a number of ‘vertical’ searches that are common within every industry, that you can often capitalize on. These can be broken down into categories:
- Local terms (so add your city, your state, or your country to one of your general keyphrases. If your keyphrase is ‘search engine optimisation’, your vertical alternatives could be ‘search engine optimisation Melbourne’, ‘search engine optimisation Victoria’, or ‘search engine optimisation Australia’
- Products that you stock, including brand names and even model numbers, in some cases
2. How does querent intent relate to each keyword?
What phase of the decision-making process is a person searching for a particular term likely to be in? What phase of the decision-making process does that part of your site serve? You need to think about this to determine how much return you’ll get from particular keywords.
3. Check out the PPC data, even for your organic search terms
Even if you aren’t interested in doing PPC advertising at this stage of your SEO campaign, it is always helpful to know which keywords show the heaviest competition in the PPC arena. These trends certainly cross over into natural search.
4. Check out the related searches
Most major search engines have their own version of the related searches tool. If you just want a few ideas, check out Google’s. Simply type your term into the search box, click the ‘Show Options’ link up the top, and then hit ‘Related Searches’ down the page a bit.
Applying The Immutable Laws of Marketing in SEO, part 1
Jan 21st
People have written classic books as recently as 1993 – amazing, eh? I thought the only worthwhile thing created that year was hypercolour t-shirts . The classic I’m referring to is a book called The 22 Immutable Laws of Marketing, written by Al Ries and Jack Trout. It is aimed at marketers in general, but all of the concepts contained within are applicable to internet marketing. Today we are taking a selected look at the laws in a web marketing context.
The ‘First’ Laws
Ironically, the first laws in the book are all about ‘firstness’. Laws 1 through 3 are:
1. It is better to be first than it is to be better.
2. If you can’t be first in a category, set up a new category you can be first in.
3. It is better to be first in the mind than to be first in the marketplace.
In an SEO and web marketing context, one of the most important of this set is number 3 – it is better to be first in the mind than first in the marketplace. As concrete business advice, you can take this to mean “If your competitors are lagging behind in their SEO efforts, you’d better hop on your horse quick to take advantage of that!”. You can have competitors, not be the first in your niche and still succeed – if you see that little opening.
And if you take it a little more literally, you could say that it is better to be first (in the Google rankings) than it is to be better … and you’d have a highly profitable view of business on the web!
Battle of Perceptions
The law we are talking about here, number 4, is : Marketing is not a battle of products, it’s a battle of perceptions.
In the real world, it refers to the importance of brand-building. You should have a brand that is both recognizable and respected. In web marketing this is less important, because consumers are more apt to research and choose, than blindly brand-follow.
Yet, you should always focus on maintaining good perceptions of your business, as well as maintaining good products. If your website looks a little shonky, or you link out to bad neighborhoods, or your website is listed in dodgy directories, you lose in the battle of perceptions. SEO specialists can help determine exactly how those perceptions are best ‘massaged’.
By the way, we’ll be looking at more or less all of the 22 Immutable Laws of Marketing in an SEO context over the coming weeks … so stay tuned!
SEO and the Changing Google Algorithm
Jan 13th
Much like raising children, SEO is a discipline where the playing field, and the rules, keep changing. It is one of the reasons that there is so much misinformation about it on the web, and one of the major reasons that people turn to SEO professionals to sort it all out. Today we check out how the game plan for SEO has changed over time, by exploring the changing Google algorithm. These rankings are a selected view of our personal opinions about internet marketing, including our observations about which activities get which results.
We’ll be looking at four major factors that Google uses to rank pages for a particular search query:
- Keyword usage on site, including keyword density, positioning, relative appearance next to related words, etc.
- Anchor text used in external links
- Link popularity – how many links of what level of ‘authority’ you have linking to your site
- Trust and authority of the domain hosting the page
2004 – Back in Aught-Four!
- Trust and authority: Only had a very slight impact on SEO rankings. Having a .gov or .edu domain probably would have helped relatively little in rankings.
- Keyword usage: Was of moderate importance in determining rankings
- Anchor text: Was very important in determining SERPs
- Link popularity: Was seen as the dominant force in determining the SERP
2007 – Back in Aught-Seven!
- Trust and authority: Was moving up in importance, we could now see a moderate impact
- Keyword usage: Again, of moderate importance
- Link popularity: Moderate importance – the top three factors had relatively equal weight
- Anchor text: However, was seen as immensely important by Google
2009 – Back to the Not So Distant Past
- Trust and authority: Our recent SEO projects have shown much better results for host domains with good trust and authority in Google’s eyes – it seems this is now of quite dominant importance.
- Keyword usage: Still has a moderate impact on internet marketing activities
- Anchor text: Still important, but not so much as it was a few years ago
- Link popularity: Currently this has the least effect on over all ranking of the four major factors.
This is all very interesting to note – but an important point to remember is that you shouldn’t neglect to use keywords in your achor text just because Google doesn’t care about it right now … those links will still be there in a couple of years when Google may have changed its mind. For the same reason, there’s still no excuse for neglecting on-site optimization or working on building link popularity as an internet marketing tactic.
Qualities of A Good SEO Company- webmarketingexperts.com.au
Jul 21st
A good SEO company is hard to find since SEO revolves around a true understanding of the interests of customers. Search Engine Optimization tops many web marketing methods because it can create exposure of a site through the search results pages.
A good SEO company knows how to approach the problem by fundamentally learning what sells to a certain crowd of consumers. There are certain keywords that spark the interest of consumers and the right keywords should be used in order to catch this crowd. Properly identified keywords allows a site to hit the right market to be tapped.
SEO experts know what a website’s accessibility can be the hindrance why search engines fail to index it. Therefore, when this is diagnosed, a set of processes will be laid down to optimize the site. An audit of the accessibility features of the website can help determine the extent of work to be done. People gather information from search engines and when you understand their likes, you can easily reach them through keywords. It is your keywords that will bring you the visibility in searches.
The ones who know optimization can research on the activity of competition websites. Their inbound link structures can be analyzed in order to make the best measures to beat the competition. These links are valuable elements for search engines since the robots rely on links they find in a site. Getting plenty of links from high ranking sources can also influence your site’s popularity. SEO professionals can create more opportunities for a site to get good links through content dissemination.
Content that is worthy of index should contain words that are related to the products that you promote. Careful research on what may work with users should be done. Sitemaps can also be optimized so that search spiders can direct their searches to your content when they are crawling the web.
Good SEO companies know that monitoring is essential in order to keep track of the site’s progress in the optimization efforts. If results are not so satisfactory, additional adjustments can be made until the proper target is achieved.
Being visible means meticulous work to dominate search engines. For more information on how to find a good SEO company to be your partner in business, contact www.webmarketingexperts.com.au.
How Page Rank Works-webmarketingexperts.com.au
Jul 8th
PageRank is Google’s way of telling the value of a website to the community. In web marketing, especially the SEO method, PageRank is considered a factor that can make a company reach the market that it targets. It is descriptive of a site that is of good quality and useful for many internet users. However PR is viewed with various meanings by people but this is usually a hint of success for an SEO specialist.
The rise in your PR simply means that more visitors are coming to your site than others in your niche. Google considers high traffic sites as important and useful sites but these visitors are not aware of this. More visits create more credibility for search spiders and this can be achieved through giving fabulous contents and information that get the attention of people.
One way to establish PR is through the existence of backlinks. When high PR sites are linked to your page, you also get a pull from these websites and thus, increase your rank. Getting two links to high PR sites has more value than 10 links to low ranking sites. You can get higher with two than 10, so quantity of links do not determine high PR result.
PageRank can be improved by many supporting methods. A website can become more popular with methods that fit the type of business and industry it is involved in. These free methods can be:
Web Directory Submission- This is considered a strong method that can increase PR. This process takes time and must have quantity. Submission to several big directories is essential.
Forum Posting- Forums certainly have their use because forum commenting is one way of introducing your link to other forum members. There is a more friendly connection in forums and people can give your site the visits that you require. Leaving a signature in your comments can raise your PR, if the forum site has high rank.
Article Publishing- There are sites that allow free submission of articles. Usually, these are article marketing sites that allow authors to create a resource box where they can leave information about their products or business.
Link Exchanging- This is a win-win deal for many sites because it uses links to sites that are of the same level or even higher. Create a link to other sites that are relevant to what you offer.
It is best to follow Google’s rules. A good result can only come out of consistent and proper optimization. In time, your site’s PR can increase and this becomes the start of better things.
Tips In Getting Search Engine Rankings – webmarketingexperts.com.au
Jul 2nd
If you realize that your product is not seen in the top 10 search results pages, then it is possible that your competition is riding high. Would you allow your rivals to enjoy all the hits that you should have been getting, when you can do something about it? To be upfront, search engine optimization does not need a rocket scientist to get things done. This web marketing method is easy to accomplish but you have to play by the rules that search engines have laid down. So be game on when it comes to your business, there is not a single time to waste because your investment needs to grow.
There are two kinds of organic optimization, the off-page and on-page optimization processes. An SEO company can do this kind of legwork for your business. If you need an Internet marketing promotion, SEO is so far the best foundation that you can get to make things work for your business. Aside from the benefits, this is also a low-cost method. If you recognize that your raising popularity is a crucial element in online success, then optimize your site!
On-page optimization deals with changing web site codes as well as the content, basically through keyword research. The most applicable keywords that describe your business need to be in the content that you place in your pages. When you display information, make sure that it is useful for readers and attractive to search engines. The code contains keywords in meta tags and used in the title bar of the home page. Then, if you want to have many pages, make the content use the best keywords. It is also recommended that you use a single keyword on target per page.
Off-page optimization is done by creating back links with good sites. A one-way link is favorable for your site since reciprocal links can only clutter the route. Your site would need to get linked from a high-traffic website.
Why choose a high traffic site? This is where you can capture your visitors too since these visitors, when they are inside that site, may click on links that lead to your site. Then people will find themselves browsing through products in your site, through the link they found in another site. One-way links are preferred by Google, so get the most relevant keyword to use in your code and content.
Having a sound web marketing plan is all you need to get the ball rolling again. Make it easy for your market to reach you. Get ranked in search engines!