SEO Tools
4 Tools to Find Out What Keywords Your Competitors Are Using
Mar 1st
Knowledge is power, and power corrupts, and absolute power corrupts absolutely … but unfortunately there is no such thing as absolute knowledge. D’oh! However, one piece of knowledge in terms of internet marketing that equals quite a lot of power is knowing the keywords that your competitors are targeting. This gives you the opportunity to either try and target the same ones and steal their thunder (especially if you know that they don’t have an extensive or professional SEO program in place), or to target different alternatives in order to get a complementary market share. And on the net, everything is possible … so today we are looking at three tools you can use to get your competitors’ keywords.
The Keyword Spy Who Loved Me
1. The manual method
You can ‘View Page Source’ by right clicking anywhere (except on a link) on your competitors web pages, and then clicking Ctrl+F, and typing ‘keyword’. After this you’ll see the keywords listed for that page. Of course, these words might be very different to the ones that are actually drawing people to their site, or those that they rank well for in PPC, for example.
2. Visually
Check out their on-page content, and look for words or phrases that are repeated throughout the text, especially at the beginning. It is likely they are targeting these keywords.
3. Spyfu
This tool not only gives you your competitors keywords, but reveals trails of action that paid off for them, the ad copy that drives the most leads, etc. Of course, it costs money … and is not personalized to your business as ‘real’ SEO is!
4. Ranks.nl
If you are having a hard time visually picking out keywords from on-page copy, you can pop the URL in to ranks.nl and see what it thinks the most important terms on the page are.
Of course, you need to remember that knowing a competitor’s keywords doesn’t necessarily dictate the ones that you will use. Your two businesses might be more different (in consumer’s’ eyes) than you imagine. A good web marketing company can help give you a pro perspective on this.
4 Top SEO Keyword Research Tips
Jan 25th
Keyword research is one of the first concrete activities that you complete in an SEO campaign, and one of the most important. Trying to move too quickly here, or acting on assumptions rather than research, can taint your whole campaign and remove the value of all of those dollars you put in. Keyword research tips are many, says Yoda – today we look only at the top 4.
Keyword Research - not a precise science
1. Relative Search Volume
When you first startedt on the process of determining the keyphrases that will best serve your SEO and web marketing needs, you probably got out a big piece of paper, called everyone into the same room, put on the coffee and fluffed up the sofa cushions, and said ‘Troops – Brainstorm!’. You’ll have a heap of different phrases relating to your business – the nest step is to determine which of these consumers are searching for the most. The top phrases are not necessarily the ideal ones to go for if they don’t represent your business as well as others – but you need the information.
So, check the Google Adwords Keyword Tool, the MSN Keyword Research Tool, and Wordtracker.
2. Keywords in season
Check when your keywords are in season. This won’t be the only deciding factor on whether you should use a particular word for your web marketing, but it will help guide which ones are more important. For example, if the term with the highest average yearly volume shows an enormous peak in November and December, but is flat the rest of the year (and you don’t like competing at Christmas time!), it won’t be as high on the list.
3. Examine the competition
Look at the domains that rank in the top five spots for the terms you are targeting – perhaps for your top five keywords. Check out their Pagerank, and number of inbound links.
4. Think about emerging trends
Knowing the lexicon of current events and trends is one of the easiest ways to get traffic to your site. Find out exactly what people are talking about with site-specific tools like Google News Trends, Blogscape and Twist for Trends in Twitter. This may add to your brainstorming list, or it might indicate which keywords would make your SEO campaign more likely to succeed.
Wordpress All-in-One SEO Pack Plugin – Not Replacing Web Marketing Anytime Soon!
Jan 19th
It’s fairly easy to come across DIY stuff on the web. Things like the Wordpress All-in-one SEO plugin, sites where you can develop your own personalized website for free, other places where you can upload and share files. Advertising makes it possible for just about everything to be free on the web … but is it as good as the version you pay for? Today we’re looking at the all-in-one SEO plugin from Wordpress … comparing its capabilities to an actual SEO or web marketing firm.
Wordpress SEO Pack screenshot
In the red corner, weighing in at 14 pounds … Wordpress plugin!
The name might be accurate in a Wordpress setting (for example, this plugin may have consolidated several other Wordpress plugins into a single one), but calling it an all-in-one SEO pack, even in light of all the other DIY tools there are available out there, is a big leap! The plugin simply gives you a platform to enter your title, meta description and meta keywords. It’s useful for bloggers without HTML knowledge or editors, but is a tiny tool in reality.
Here’s what you can get other automated tools for in the web marketing field that the Wordpress plugin doesn’t do:
- Page index checker
- Search engine rankings report
- Link popularity checkers
- Tools for suggesting keywords (although the quality is invariably dubious!)
In the blue corner, weighing in at several hundred pounds combined … your SEO team!
It’s easy to see which is going to win in this match up. In fact, I’m no longer sure if it was fair to compare them in the first place … sorry about that 
. When it comes to the benefit of humans over automated tools, there’s just no fight. Instant knockout … go to the pub for the rest of the night! Humans can:
- Determine keywords that are truly relevant to your business
- Build links that are relevant as well as ones that check the boxes (Pagerank, followed, etc)
- Actually write content! This is a big part of SEO, unfortunately the Wordpress plugin can’t do this for you.
- Test and assess what’s working in a campaign
- Too many other things to list … get in touch with an SEO specialist!
Generating Quality Website Traffic – webmarketingexperts.com
Sep 3rd
In order to survive your online business amidst the tough competition in the web market, generating quality traffic is one necessary option that you must take. The way to get things done here takes a holistic approach wherein you have to utilize numerous important factors. The experienced SEO can lead your website to the top of the search engine rankings and provide you with possible buying customers. This is the reason why search engine optimization has been considered as an effective tool for internet marketing.
Here are some suggested techniques in order to generate quality traffic for your website:
• Learn how to master the right use and selection of effective keywords in order to increase your chances of getting visited by people who are browsing the internet. Incorporating the right keywords in your web pages can contribute in the online visibility of your website.
• Provide readers with regularly updated articles and press releases. This provides the long term exposure of your website.
• Create quality links. The linking strategy that you are going to employ can contribute a lot in your website optimization process.
• Invest in paid advertising if there is a budget allotted for it. Subscribing to the advertising programs of the major search engines can help your website generate the desired quality traffic.
• And lastly, create a page where your visitors can place their contact details. This opt-in page can be very beneficial if you have the auto-responder mailing list.
The whole process of generating quality traffic is not done overnight. It takes considerable amount of your time and effort.
Most of the business owners looking to an increased traffic generation eventually end up hiring a qualified professionals suited to the job. Experience in the field of web marketing is an edge towards accomplishing your business maximization of goals.
Having an attractive web design alone can never guarantee your business success in the long run. You have to focus on other optimization essentials like website content and link building. Without getting quality website traffic, your online business is considered out of the competition.
For more ideas on how to get more profit from your site through SEO, visit www.webmarketingexperts.com.au.
How To Position In Searches-webmarketingexperts.com.au
Aug 3rd
Search engine optimization is a collection of tasks that endeavor to navigate the needed traffic to a particular site. With an increase in traffic, there is an equivalent increase in page ranking that helps your site become more visible online. SEO may be a sure fire way to divert web traffic, but the availability of traffic to divert may not always be guaranteed. Thus, positioning is important if you want to get the most out of your web marketing endeavors.
Even the most well-known sites go through a series of a lack of web traffic. No site is ever exempted from this experience and no one can outwardly predict its occurrence. Here are a number of tested methods for you to follow in the event that your SEO endeavors fail to reroute the expected bulk of traffic to your site.
However, before you set any plan into motion, you must first secure full comprehension of the work at hand and how it affects optimization. Uninformed action often leads to further demise. That’s why you must avoid it, especially with the circumstance.
1.) Set your eye on the prize: keywords, keywords, keywords!
Over and over again, keywords and content-rich articles have been highlighted essential for the SEO course. Again, and most especially during the lack of web traffic, you must focus on your keywords phrases in trying to build up your sites content. People search for specific terms or phrases. Bank on that reflex and make sure that your site corresponds directly to what an online searcher is looking for. You need to be careful of how you capitalize on this though. If you give too little or too much, the plan will surely backfire. So make it a priority to perform keyword research first before you try on this strategy and learn how to use it correctly in your internet marketing.
2.) Give a little more depth.
Your pictures and flash presentations will not be recognized and indexed by web crawlers if you overdo them. And it won’t always be the most attractive factor on your site for online surfers. Content is the bulk of your site. So give it a little more depth. Make it matter. Fill up your web page with updated, relevant content that makes use of targeted keywords. Let your site be an ideal contestant in this online pageantry and make it win that coveted traffic via the combination of depth and beauty.
3.) Sign up.
Make sure to register your URL on all the popular search engines. And while at it, follow their rules. Don’t ever attempt to cheat or trick search engines. They are thinking entities as well. One wrong move and your site may get booted out of the search engine database and blacklisted forever.
4.) Build up.
More good links means more credibility and consequently higher page ranking. Notice that I emphasized “good” in the previous sentence. SEO professionals often make the crucial mistake of getting preoccupied with numbers that they forget the quality of the links they collect. So make sure that you build on links that are related to your niche. Make sure they also have high ranking and lastly, try to get more inbounds. That way, your links will serve a better purpose in SEO.
Continue working on these and your site will surely have a continuous inflow of web traffic. SEO is vital in web marketing. And although it takes time, it would be to your advantage if you can devote ample attention to it.
If you want to get a good position in searches, check out www.webmarketingexperts.com.au.
On-Page Factors That Affect SEO- webmarketingexperts.com.au
Jul 28th
Apparently, your website should get a good position in search engines results. It is known that SEO can bring websites into that position because it can usher traffic to your site. This is the real way to get listed in the SERPs.
However, SEO, a good web marketing strategy can increase your chances of standing out against the competition that is growing deeper in the online market every moment.
Search engine optimization is primarily composed of 2 factors that make it a potent force as an internet marketing method. These two are described as the on-page and off-page essentials of a website.
On page optimization deals with the content and text that are inside the pages. It is the backbone of the SEO process that is being carried out for your site. This website content have to contain keywords so that when search engines sweep the web, your site can be included in their indexes. This has a favorable impact on you since search engines exercise a big influence in recommending sites to web searchers.
There are several on page factors that can be involved in your pages:
Web Page URL – Your URLs must be search engine friendly because search engines also look on this factor when evaluating your site. Your inner pages must be taken for granted because they are still part of the whole website. Therefore, your page URLs must contain a good keywords that are relevant to the contents in them.
Meta tags- These have a role to play in attracting the attention of search spiders. This should include keywords, titles and description that are relevant to the page.
Internal Links- This should be present in the page because it needs to have links to other sites as well. Major pages in your website should contain links to the homepage.
Sitemap Creation- This is needed so that when search engines crawl your site, all pages in it can be included in the inspection. The sitemap will serve as the guide of search robots so that they can easily find the path to each page that are in your site.
Quality Content- Place content that is both relevant and sensible for readers. It is not only the search engines that take pleasure in picking content that contains relevant information. You must also cater to the needs of your visitors.
If you need help in evaluating on-page condition of your website, you can visit www.webmarketingexperts.com.au.
How To Do SEO- webmarketingexperts.com.au
Jul 14th
Do you want an affordable SEO? The idea is to do it basically on your own if you want to save on money. This is the most affordable web marketing procedure that you can apply to your business if you know how to do it. If you are running on a tight budget, doing it yourself can save you on services and expert fees. However, once the site has landed on the search pages, it is time to get into the higher level of search engine optimization. You need to consult an SEO expert in order to maintain the spot you are in, or make that position better. However, even if you hire someone in the later stage to consult with, it is still better compared to other internet marketing methods where you will pay plenty of money.
How are you going to do optimization? Here are steps that you can use to boost your web marketing promotion:
Optimize keywords- Know which keywords your site is competing for. This is best done through a keyword analysis so that you can determine the odds you have in the whole competition.
Submission To Directories – This one method where you can advertise the name of your site and your products through free submissions to web directories.
Add Quality Content To The Site- This is a good element of a site that sells to customers. People must like what they are getting from your site, such as tips and information. Visitors go to a site because they want to learn something. If you are not giving this to them, your site will not get the attention that it needs. People like to recommend sites that are informative so give them quality readings from your pages.
Work Out Your Page Ranking- In search engine optimization, you are always concerned in working out your page rank. Without that ranking in searches, it would be hard to get the attention of users, for free. Other methods need you to invest a considerable sum in order to get advertised.
Fix Broken Links- An SEO professional can help you fix problems with your website such as broken links. When there are too many broken links, users may get annoyed because the links they click do not work. So they quickly leave the site and look for another which can load links fast. It would help if your site is tested for broken links in order to get them fixed if there are bad links.
Internet marketing has many facets and if you know how to do optimization, your site can easily catch traffic like it should.
Optimization: Acquiring Sustainable Online Visibility – webmarketingexperts.com.au
Jun 30th
How does SEO fit into the whole picture of getting popularity online? Search Engine Optimization is a premium method of web marketing that can be adopted by any business in the web. This helps many companies to get recognized without plenty of investment, money-wise. Web traffic, a fundamental element of catching potential sales, has to be acquired. SEO, as a strong type of Internet marketing has allowed many businesses to generate maximum traffic from its exposure in search engines.
Getting qualified service from an SEO company can help an online company get listed in major search engines, like Yahoo, Bing & Google. There is chance that you can get your site to the position you want to occupy in terms of ranking. As business productivity is on target, optimizing a site is one of the most practical things that can be done. Thus you can let your identity reach a global level.
Being competitive in the market does not only mean that your products are superior. There are other factors that come into play when you want your products to become a household name. Take advantage of this cheap strategy in web marketing. An optimized site has higher percentage of failure. Not all of so-called web marketing methods can be feasible but SEO is so far the most widely used by companies. Some of these techniques involve the following:
• Content Optimization
• Directory Submission
• Link Building
• Blogs
• Keyword Analysis
• Maintenance Of Ranking Report
These methods are imperative processes if a business wants to increase traffic to its site. On-page and off-page optimization can increase online visibility. Hire a competent web marketing provider so that you can be sure that you can benefit from every process that is applied on your site. Be competent online with an optimized site!
For more ideas on search engine optimization, visit www.webmarketingexperts.com.au.
Tips On Targeting: 3 Powerful Strategies – webmarketingexperts.com.au
Jun 29th
The evaluation of successful targeting is seen on how the site has been positioned in search engines results. This can also be noticed in the improved traffic that a site has gained over a period since it has been optimized. Thus, if an online business must succeed, SEO must be used in web marketing campaign, to attract customers.
An SEO strategy is focused in getting traffic, which is measurable through site visits. However, this is not where the money-making is found but it can help in initiating sales conversions. Some influential techniques in a strong SEO strategy will involve these:
Content – There are some who want to overlook this aspect of internet marketing because content creation is not a very easy thing to accomplish. Some may dismiss this as something unimportant. Big companies may rely much on their brands and product photos but the site that has carefully placed detailed information can help their customers reach a decision immediately. You need to inform your readers on what your product is about and this would become easier for you to get conversion.
Keyword – Always have it in mind that you are optimizing your site against competition, and the keywords will help the work of search engines easier. That means, these robots can find your site quickly and index it. Without the keyword analysis, you will be lost in the competition.
Call To Action – This is where you can test your readers whether they will really respond to the information that you have laid in your content. The call to action is like a subtle command that you’d like your customers to do in order to progress to the conversion. What do you want your readers to do? Do you want them to subscribe to your newsletter or order your product? Make a call to action that will make them respond to your message.
An SEO strategy uses practical methods to attract both people & spiders, and when done correctly can launch the business into the level that it wants to attain.
SEO through Video Marketing – webmarketingexperts.com.au
Jun 2nd
Since online videos are the most entertaining internet media, they are seen as effective tool for to maximize web marketing opportunities of your business. People are now opting to video hosting sites when they want to update themselves about the latest event whether in local or international level. Of course, anyone who does business would grab all the opportunities just to sell, not to mention even if some times they get the chance of selling in unethical manner.
Search engine optimization are usually about building links for your site and making your site search engine friendly while also user-friendly to get higher ranking in the search engine results page. Since SEO industry is growing bigger and bigger today, SEO has become even more than what we used to think it covers. Video marketing is also covered as one of the SEO strategies. Its purpose is not just to build links for the site naturally but more importantly, to get voluminous traffic. Actually, just to make things clear about the benefits that video marketing can give to your business, let me enumerate the three: (a) inbound links, (b) web traffic, and (c) higher ranking in search engine results pages.
When you incorporate video marketing as another SEO strategy, expect that in few times to wait, you’ll get more links, more traffic and higher ranking in the search engine results page happening all at once.