Search Engine Optimisation
The Keys to Freedom: When Will Google Remove My SEO Penalty?
Mar 18th
Google SEO penalties are more common than you might realise. They also happen to well-meaning website owners more often than you might realise! Google’s algorithms are designed to catch actions, not intentions, and so there are many honest webmasters out there currently serving time behind Google bars. It can be frustrating not knowing when your sentence will end, though – today we explore Matt Cutts of Google’s advice about how and when SEO penalties are removed. More >
5 SEO Myths Conspiring to Kill Your Rankings
Mar 10th
Well-structured, expert SEO help is essential to the success of just about every site on our big, blue internet nowadays! Yet, there are still so many myths and misunderstanding that we encounter regarding SEO … sometimes these misunderstandings cost rankings, sometimes they cost money, sometimes they cost entire businesses. At least make sure that you understand these five things about SEO … More >
5 Ways to Ensure Duplicate Content Doesn’t Dupe Your SEO
Mar 4th
You can’t dupe the duplicate content filter! However, you can have a fairly serious impact on your SEO by having too much duplicate content on your site, even if it is properly credited and legally allowed. There is ongoing confusion over the best way to deal with duplicate content on your site; here we check out the main methods.
Taking Over the World: Setting up Your Site for Effective International SEO
Feb 18th
The Internet is the great equaliser, allowing small businesses to compete with large, and everybody to put forth their own opinions. While there are some advantages to being a big fish in the WWW pond, there are also some tricky issues to contend with. The first of these is hosting and targeting for international websites – today we explore some SEO based recommendations for businesses that are trying to take over the world! More >
SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural
Nov 22nd
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.
SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?
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5 Website Essentials for Most Effective SEO
Nov 10th
SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign! More >
The 70% Advantage of Long Tail Search
Oct 5th
At your first foray into employing SEO services you’re likely to have a few keywords in mind that will cover your target market. But do they?
It is very easy to identify the most popular search term in any given industry however these terms actually account for less than 30% of total searches on the Internet today.
The remaining 70% of search terms lie in what is referred to as ‘long tail’ keywords which are made up of the millions of low volume unique searches performed perhaps just a handful of times per day, month or year. More >
What does Google Instant mean to SEO and your Business?
Sep 22nd
Following the introduction of personalised search results at the turn of the year comes Google’s latest offering – Google Instant. If your business relies on your online presence then this affects you.
What is Google Instant?
For a while now Google has been serving up suggestions for results as you type through ‘Google Suggest’, helping you hit submit quicker to see the results. Google Instant is the next step on from this – delivering the results as you type. As you continue typing, the results displayed will also change accordingly.
The Way Your Customers Search Will Change
Google want to deliver the results to Users as quickly as possible so they continue to use the search engine. As users begin to spend less time formulating their query it is also more likely they will click on the first few results they see. Being on Page 1 and in the top SEO results will be more important than ever. More >
Other Factors to Consider in Assessing SEO Companies
Aug 18th
Unbelievably cheap SEO services can be more expensive. How? There are SEO companies that offer cheap services but actually for a particular SEO strategy only. Meaning, it is not a price for the whole SEO services in a package. You would be paying a lot more once you have signed up a contract with them. This method is obviously a fraudulent strategy you must avoid. There is another case. You are offered with cheap priced services but you are not getting any results. The reason is that they are using spamming method, making everything done through automation such as site submission, link generating, and others. This results to having your site, which you have invested with considerable amount of bucks, being banned from the search engines. Starting another site is costly.
You can also assess the companies’ credibility and reliability by asking tricky questions. Instead of directly asking them like this: “Do you use black hat SEO techniques?” you can ask them with questions like this: “How long will my site rank by automatically submitting my site to search engine directories?” Scammer sites would give you immediate answers as “in a matter of 3 weeks to 1 month.” Another way of knowing that any of your prospect SEO companies to be hired is a scam can be done by knowing the usual case. What is the usual case? Several cases happen in the agreement that takes place between the SEO Company and the SEO client. Let me mention only one: The scam SEO companies would ask what keywords should be used and you want your site to be optimized with. The credible and reliable ones don’t do this because since they are expert, they are the ones that assign best keywords for your site.
How Web Marketing Can Help
Aug 16th
A certified SEO company, such as Web Marketing Experts, can formulate web marketing tactics to strengthen your presence in the Internet. Identify the strong points of your company and its objectives so that these elements can be combined with web marketing procedures to promote your company online.
It is necessary to acknowledge that there is a multitude of web promotion services that can assist in boosting your web presence. In line with this, your web marketing consultant must be able to suggest the most excellent mix of marketing solutions to for your website. Some of these web marketing campaigns may include: