How Web Marketing Can Help
Aug 16th
A certified web marketing company, such as Web Marketing Experts, can formulate web marketing tactics to strengthen your presence in the Internet. Identify the strong points of your company and its objectives so that these elements can be combined with web marketing procedures to promote your company online.
It is necessary to acknowledge that there is a multitude of web promotion services that can assist in boosting your web presence. In line with this, your web marketing consultant must be able to suggest the most excellent mix of marketing solutions to for your website. Some of these web marketing campaigns may include:
A mobile version of your site is important
Jul 7th
A recent survey conducted by the Australian Interactive Media Industry Association (AIMIA) of 3710 respondents found 21 per cent browsed internet websites in the past 12 months at least once a day. It is predicted in over the next 2 years with better value mobile internet packages; over 52% of mobile phone users will browse the internet.
These figures suggest mobile websites has become a crucial part of websites to increase their traffic. Currently, nearly all major websites such as CNBC, CNN, The Age and more, have a mobile version.
Most might not be aware that Google has a crawler called the “Googlebot-Mobile”. A very relevant post can be found on the following link, which gives you a basic idea on how different mobile sites are. The Google blog also suggests tips on how enhance the chances of your mobile site getting indexed. Here’s the link Google Blog about mobile sites
The cost of developing a mobile version of differs depending on the complexity required. A mobile site costs around $2,000 for a very basic version to $40,000+ for a site which customizes all pages and tools. The market is still considerably young, thus there are less competition, so the prices are still quite high. I would recommend a mobile website programmer company called Appscore. We’ve had a few mobile websites developed by them and cannot be more pleased with their service. There pricing are also very reasonable.
Most websites do work on mobile phone browsers but for me, it sometimes is annoying to scroll sideways, zoom in or out. Sites which require constant zooming in and out causes hassles to browsers and in some cases, browsers leave. The aim of the game is to gain more viewers, but most importantly returning viewers. By providing them with a pleasant browsing experience, at home while browsing on their computer or while they are out on their mobile phone.
Increase the pages being indexed by Google
Jul 7th
Getting your page indexed by Google is the foundation to get traffic to your site. The site map is a easy way how Google can crawl the pages on your site as all your page links are contained within the site map. However, providing Google with the links does not necessarily mean all your website pages being indexed.
Providing pages in the sitemap is not necessarily enough for it to be listed in Google. Google intends only to index quality pages and this is usually determined by sites being linked to the website or page. As more websites get linked to the page or website, it suggests it is quality, thus getting indexed.
In general, the more quality links that are linked (especially authority links) to the website or page, the higher chances other pages on the site will be crawled by Google.
A good example on how Google crawls for new pages can be seen bellow.
5 Essential Website Success Tactics for 2010
May 27th
Right now we’re going back … to the future! We spend a lot of time talking about the timeless SEO and internet marketing tactics. Here are the up-and-comers for the year that will continue to be important for the rest of 2010.
Google Local
It’s like ordinary SEO, only smaller and easier! Get onto that Google Local page and start prettying it up if you haven’t already done so.
Load time
This new SEO ranking factor might not carry a lot of weight, but it really is a no-brainer. Get a good host, and keep your pages lightweight.
Do your Facebook/Twitter/MySpace pages
Everybody else is on here … and if your business has dedicated fans, they are probably actually searching for your profile.
Create a mobile site
Even small, local sites need a mobile version to cater to users-on-the-go searching for goods and services through their smartphones.
Check your analytics
There’s no sense throwing money at SEO without knowing what results it is creating…
How Has the Internet Changed Our Lives? Pt 3
Apr 27th
This could very easily have been a 50-part series, rather than just 3! Today we look at some more of the ways the internet has changed our lives … for the same of a little bit of nostalgia, and a little bit of perspective on the importance of internet marketing!
- We can talk to people overseas for free. Skype and other VOIP programs are making global business and other contacts not only possible, but affordable.
- Services are available at any time of day. Here we don’t just mean the possibility of buying something at any time of day (only to have it delivered when it suits the post office). There are also services we can access 24/7 – online libraries, netbanking, etc. Service based business need to take note – internet marketing is not just for ecommerce!
- People have access to undesirable information they wouldn’t have had before. Information about explosives, drugs, and all sorts of illegal activities is now on the net .. and very hard to police without infringing free speech, or running into practical barriers.
- Youtube! There’s no other way to explain the mostly pointless, sometimes hilarious, occasionally very useful phenomenon that is Youtube.
Despite the negative aspects of the net, we know we could never do without it!
How Has the Internet Changed Our Lives? Part 2
Apr 22nd
Last time we began our look at how the internet has changed our everyday lives. Truthfully, it’s hard to imagine how the internet, Google, and therefore SEO haven’t had an impact on some aspect of life! We continue to nut out the specifics.
- Business is now often conducted with no physical customers. Ecommerce couldn’t have existed before the internet – now some of the biggest companies in the world don’t actually have a storefront that people can walk into.
- Businesses are often run with no physical employees. Okay, maybe not completely – but telecommuting and freelancing have seen an unprecedented explosion since the internet became commonplace in people’s homes.
- Copyright has become much easier to violate, unfortunately. The music and movie industries are suffering especially with the invention of peer-to-peer technology, after the first incarnation, Napster, was successfully shut down.
- People are now able to publish their own thoughts about something, and have it accessible to a multitude of people at the same time, via Blogger and WordPress’s free platforms.
It’s amazing – and we aren’t finished yet! Stay tuned.
How Has the Internet Changed Our Lives? Part 1
Apr 20th
There is little question that the internet has changed our lives. But sometimes, when you’re looking from afar at a forest, it’s difficult to see the trees! Today we begin a multi-part look at the specifics of how the internet and web marketing have changed our lives, right down to the nitty-gritty.
Things were very different before the internet...
- The word “Google’ entered our vocabulary as a verb – to “Google” something
- The net has made it possible for us to buy whatever we need, from pretty much anywhere in the world. As long as you’re willing to pay the delivery charge, of course.
- We can now hunt down (no, not ‘stalk’!) old friends from school, thanks to the one social networking site that just about everybody on the planet uses – Facebook.
- We can also keep in touch with people we have no interest in stalking far more easily via any social networking site.
- The internet has made the world seem a lot smaller. Prior to the real development of the online environment, we depended on the television news (or the little-read ‘World’ section in the Saturday paper) to get our overseas news. Now we can get intimate details about almost any other country’s politics, culture, challenges and people.
It’s amazing to think of a world without internet and web marketing now – we continue our overview of life pre-W3 next time!
Great Website Content – Google’s View, Visitors’ View
Apr 19th
Look at any search engine optimisation or web marketing guide, and they’ll all tell you that you need great content before you do anything else. So, what makes great content? Turns out there are two ways to make great content – Google’s way, and the visitor’s way. The two SEO tactics overlap more than you’d think, though.
Great content: Visitor’s view
Visitors like website content that is:
- Easy to read
- Easy to understand
- Short and succinct
- Bulleted (!)
- Regularly updated
- Focused on a single topic
- Explains benefits, not just features
- Focuses on THEIR interaction with the product, not the company’s
Your visitors will also appreciate content that includes your keywords – after all, they are usually what brought them to your site, and it’s nice to have that validation of knowing that the page is about what you expected.
However, visitors generally DISlike keyword stuffed content.
Great content: Google’s view
Google likes content to:
- Include keywords
- Not include too many keywords!
- Be regularly updated
- Be unique – not copied from another site
- Be fairly well-focused – one concept or product per page
You can see that both Google, and your visitors, dislike keyword stuffing. Both of them like to see fresh content (it tells them the site is current), and each likes the content to be fairly tightly focused. And the rest of the points are definitely not mutually exclusive!
3 Final Tips For Newbies in SEO!
Apr 8th
If you’re new to the entire concept of SEO, there is a lot to take in! We answered some of the most pressing and common questions that people new to web marketing through search engines have over the past couple of days. Today we look at some final things that SEO newbies should know.
- What’s the difference between black hat and white hat SEO?
Black hat SEO is often defined by its most common practices. However, sometimes practices previously considered white hat will get you banned by Google, when they change their minds. Generally, black hat SEO is anything unethical or deceptive, done or higher search rankings. - What are ‘nofollow’ links?
If a link on a site has a rel=nofollow tag attached to it, the search engine spiders will ignore it. This makes non-followed links pretty useless in link popularity terms. However, visitors can still manually click them, and the more visitors you get, the higher your site will rank. - Does Google dislike SEO?
No, they just want people to optimise their site in a way that doesn’t make Google seem stupid … remember that deceptive SEO practices discredit Google’s ‘recommendation’ of a site.