Blogging
Another 4 Ways to Supplement Your Main Business Income With Your Website
Feb 1st
Yesterday we looked at a few ways that you can make extra money from your regular business website, without destroying its look or reputation in the process. Reading back over the post, though, having only 4 ways to get a return on your website and SEO investment was a bit of a tease! Today we explore 4 more of those ways. Remember, we are only looking at ways to do this that all business websites can use, without looking like a spam and virus factory.
1. Create and maintain a private forum
This can be a pretty big earner for your business if you have a way to provide real value to your customers! If you sell a product that often requires ongoing support or training, why not offer this at a fraction of the cost of phone support, via an online method? Someone will have to pay attention to the message boards, but people LOVE getting customized answers from experts.
2. Host a Job Board
Again, this depends on the type of content you have on site for suitability. If you are a marketing-copy-oriented site, it will seem out of place. If you have created a significant information resource, built yourself up as an expert and created a small community around your site, it will work perfectly. The easiest way to monetise is to charge a tiny fee for both advertisers and applicants.
3. Run a paid survey
Again, only for the info/expert/community sites. There are quite a few sites that will pay you to run polls on your own website – market research is big business. Just don’t overdo this one, or you’ll scare visitors away.
4. Sell an ebook on site
This leverages all that knowledge, and all that expert status that your site has built up. Having an ebook written usually doesn’t cost very much – provide a few resources that only you have access to, and give information via phone interview to the author to make sure that content is exclusive.
4 Ways to Supplement Your Main Business Income With Your Website
Jan 29th
The internet is split along a line … I hesitate to say “roughly equal lines”, because I’ve no idea if that is true! On one side of the line are the businesses who simply use the web as another marketing and promotion avenue for a business that already existed pre-WWW. On the other side are the businesses that would not exist without WWW and internet marketing – businesses like online freelancing, sole-purpose ad revenue sites and affiliate marketing sites, etc.
What many traditional businesses don’t realize is that there are plenty of way to combine the two approaches to making money online – we explore 4 of those today. Of note, we are only looking at methods that detract little from the actual corporate identity of a site.
1. Hosting banner advertising
The suitability of this strategy depends on the setup of your site. If you have substantial information sections, then it makes sense to offer links to other sites that people might find useful. If your site is purely marketing copy, it makes less sense to dilute your message. Still, consider that a site that hosts a banner ad with a $1CPM (cost per thousand impressions) and gets 100,000 page views a month will generate $100 monthly …pretty decent!
2. Affiliate marketing
Find a business that is complementary to your own,, and also has an affiliate program. Mention them and link to them in your own copy (only where appropriate), and you have the potential to be earning commissions from your website, without changing the perceived quality.
3. Sponsored reviews
If you are able to, or already have, built up some kudos in your industry community, people may ask you to do paid reviews – either of their site, a book, a product, etc. If they don’t ask, send out a letter to let them know! Alternatively, use sites like Pay Per Post.
4. Host Premium Content
As a business, you have lots and lots of expert knowledge. Given the quality of most content on the net (!), anything that comes from the expert’s mouth is highly regarded! Have some content on your site as free, and some paid. Offer a range of payment options – subscription, per-per-article, etc.
How Long Should a Blog Post Be for Best Internet Marketing?
Jan 27th
Travelling around the far corners of the world wide web, you’ll find as many different lengths of blog posts as there are numbers between 1 and 20,000 
. Unfortunately, there is no optimal length for a blog post … but there is definitely value in having some consistency in your corporate blog. If you have started a blog for SEO, there are a few things to think about when creating a strategy for maintaining and marketing it. Length is one of the most basic, and most important. So, how do you tell how long to make your posts?
How long is a piece of string?
Consider … Google’s preferences
Considering that the reason your blog exists is as an SEO tool for your website, and you can see why somebody’s idea of perfection other than yours and your customers star to creep in. It seems that pages under around 250 words, and over about 1000 words, aren’t ranked as highly in Google. If you want people to come to your site through natural search, keep this in mind.
How often will you be posting?
If you want to gain a regular readership, your readers need to feel that you care about the blog. This is one of the major reasons (alongside SEO) that you should post regularly. However, if you only put up a 250 word post every fortnight, your readers don’t get the impression that you care about the blog. Also, there is less good content for them to pore over! If you will be posting infrequently, make your posts longer. If you are posting daily or multiple times daily, make them shorter.
Note on short posts and frequency
Some people believe that the enormous amount of regularly updated content is what has allowed sites like Engadget and Gizmodo to get to the top of the blog list and stay there. However, your readers and their preferences should really be in the forefront of your mind.
Be comprehensive
Blog posts that skim the surface of a topic are usually of little value to readers – they are a dime a dozen on the net. If you want to write shorter posts, choose ‘narrower’ topics, which you can cover comprehensively in fewer words.
Wordpress All-in-One SEO Pack Plugin – Not Replacing Web Marketing Anytime Soon!
Jan 19th
It’s fairly easy to come across DIY stuff on the web. Things like the Wordpress All-in-one SEO plugin, sites where you can develop your own personalized website for free, other places where you can upload and share files. Advertising makes it possible for just about everything to be free on the web … but is it as good as the version you pay for? Today we’re looking at the all-in-one SEO plugin from Wordpress … comparing its capabilities to an actual SEO or web marketing firm.
Wordpress SEO Pack screenshot
In the red corner, weighing in at 14 pounds … Wordpress plugin!
The name might be accurate in a Wordpress setting (for example, this plugin may have consolidated several other Wordpress plugins into a single one), but calling it an all-in-one SEO pack, even in light of all the other DIY tools there are available out there, is a big leap! The plugin simply gives you a platform to enter your title, meta description and meta keywords. It’s useful for bloggers without HTML knowledge or editors, but is a tiny tool in reality.
Here’s what you can get other automated tools for in the web marketing field that the Wordpress plugin doesn’t do:
- Page index checker
- Search engine rankings report
- Link popularity checkers
- Tools for suggesting keywords (although the quality is invariably dubious!)
In the blue corner, weighing in at several hundred pounds combined … your SEO team!
It’s easy to see which is going to win in this match up. In fact, I’m no longer sure if it was fair to compare them in the first place … sorry about that . When it comes to the benefit of humans over automated tools, there’s just no fight. Instant knockout … go to the pub for the rest of the night! Humans can:
- Determine keywords that are truly relevant to your business
- Build links that are relevant as well as ones that check the boxes (Pagerank, followed, etc)
- Actually write content! This is a big part of SEO, unfortunately the Wordpress plugin can’t do this for you.
- Test and assess what’s working in a campaign
- Too many other things to list … get in touch with an SEO specialist!
Creating User-Friendly Websites For Your Online Business- webmarketingexperts.com.au
Sep 10th
In generating visitors for your site, the utmost usability of websites must not be taken for granted. Attractive designs can catch the attention of viewers but users usually prefer the easy navigable ones. Aside from generating quality traffic along the way, it makes easier for people to get through your website.
For a web marketing technique to work, you need to create user-friendly websites. Here are some ways on how to come up with attractive and effective websites for your business.
• Consider the balance of images and texts in your site. Make sure that the images are not too powerful and lead the viewers away from what they are supposed to get.
• Always bear in mind that creating interesting headlines entices the visitor to further read the given information. Just be careful in choosing a suitable text color and size.
• Consider using captions on images. Like the papers, people like captions attached to pictures.
• Your website must be designed according to user friendly interface and navigation structure. This will create an effective web design since the viewing customer gets the necessary information quickly and in a more convenient way. As much as possible, minimize the unnecessary clicks that users have to go through or else they will navigate away from your site.
• Include some interactive features because they are essential to internet marketing. Creating areas for feedbacks, blogs, surveys or forum can be a great help.
• Avoid the flashing images and when you integrate multimedia with your site, see to it that their file size is small.
• Content of your site is important and so make sure that it goes through proof reading and spell check. Avoid the copy and paste method. Plagiarism takes your website to a risk of being blacklisted in the search engines.
• Choose the right set of keywords that enhances the promotion of your products and services. As what SEO tries to convey, right frequency and prominence of such satisfies web spiders thus making your site more visible in the internet. High website visibility means greater profit for your business.
For more effective techniques in creating user-friendly websites, contact www.webmarketingexperts.com.au.
Generating Income Through SEO – www.webmarketingexperts.com.au
Sep 9th
In the midst of the seemingly ballooning challenges of the web market, search engine optimization has become more attractive as an effective internet marketing strategy. More and more online marketers and business professionals are seeking various optimization methods in order to get high rankings and yield higher returns on investment through time. But why consider investing in SEO when the economy is experiencing a great economic downturn?
Here are some reasons why people still consider the power that search engine optimization provides their business:
First, with the dawn of marketing technology, the web generally outperforms the existing traditional sales channels. The rising number of people having access to the internet provides a great venue to obtain potential customers in the long run. However, with various online businesses that grab the opportunity, the web market has shown a cut-throat competition. This makes the optimization process necessary in outsmarting your business competitors.
Second, online marketers are shifting to wiser search engine optimization procedures from having the paid search drives. Why? It is more cost efficient. Allotting a huge amount of money in paid search drives is not the best option to take when recession is at hand.
Third, the search traffic created along with the optimization process is relatively unscathed by the crisis that the economy is experiencing. There is a tendency that sales might drop with faltering conversion rates but search traffic is staying where it is supposed to be. Recession cannot stop people from accessing the web. The convenience of having personal computers at home has increased the rate of searchers.
And lastly, the existing economic down cycle is the best time to re-asses your business. Some established companies might consider for a new web design and understandably, search engine optimization must also go with it.
Generating your desired profit can be quite difficult especially that the market competition is getting stiffer each day. New web marketing techniques might be the avenue to generating more income.
For further queries about how you can profit from search engine optimization, contact www.webmarketingexperts.com.au.
Long Standing SEO Tips (Part 2)- webmarketingexperts.com.au
Jul 30th
B. During the Initial Stages
5.) When you’re creating content, it might be best to first focus on your target audience rather than your business. Address their issues and concerns. Write articles and blogs that cater to their needs. Of course, you must not forget to use keywords, with the right density, in order to be crawled by web spiders. But then again, you must present relevant and readable content, in order to be noticed and appreciated by online surfers.
6.) When you have built a following, you must then upgrade the level of your write-ups so as to create unique and interesting content for your readers. You must endeavor to keep them updated and make them insightful. Readers love to be taught, moved and challenged. It is during this phase of the SEO process that you can pitch in your product or service, relating it to the content being expounded. Again, you must not forget to use the keywords in order to maintain categorization in search engines. You can even use these keywords as anchor texts for internal linkages, which in turn, help web spiders recognize what your other web pages are all about, and rank them accordingly.
7.) Along with building content, you must also build links to other websites. This will assist in increasing your credibility and page ranking. But this does not mean that the more linkages you have, the higher your credibility and ranking goes. No.
Link building is the same as the case of good apples being mixed with bad ones. When you align with poor ranking websites, your ranking is pulled down to. So you must build links with websites that have a page ranking of 6 and above. That will certainly boost your sites online visibility and integrity. Use trusted directories, like DMOZ or Aviva, to look for quality sites to link to, or to promote your site to other credible sites online.
8.) After you’ve settled your links, the next thing you can do is advertise. Use press releases wisely. Take advantage of social media and join forums and social networking sites. Submit blog entries to blog sites. Aside from making relevant one-way linkages to your site, these internet marketing strategies also enhance your online visibility.
SEO is an ongoing web marketing cycle. It may take as short as 6 months or as long as six years, no one can ever tell. The online market weather is something that is never really predictable. But regardless, with hard work and dedication, SEO will ultimately catapult your business to fame. Make sure to apply these tips in order to fully reap the rewards of search engine optimization.
For more tips on how to get good SEO, check out www.webmarketingexperts.com.au.
SEO: Powerful Web Marketing Support For Business- webmarketingexperts.com.au
Jul 20th
Plenty of small businesses are missing their chances in getting traffic that they need to boost their sales because they do not take web marketing seriously. SEO is about placement. You want to get optimized because location is very important in any kind of business, whether offline or online. Getting help from SEO experts will ensure that your position is one of visibility in order to get users to visit you.
In the search for placement, there are several internet marketing methods that have been used by trial and error process. These can be quite expensive because you have to spend literal dollars in getting some types of web marketing promotion. However, among these method, search engine optimization tops them all with regards to getting organic rankings.
Search engines are quick to index sites that are optimized. Good SEO must be practiced so that results will really be lasting. Among the best methods are:
Website Analysis- SEO will always start with this. This is the basic step to do since the optimization plan will be based on how the site will be diagnosed. SEO experts will look at the factors that need to be improved such as content, meta tags, or links. URL structure is also a factor that should be looked into and when this is deficient, changes can be made immediately. These are minor changes to do but the vital things lies in the advanced optimization tactics that are used in the later stages of the strategy.
Keyword Analysis- This is also important since this can provide an idea of what your site is about. Keywords are those that are related to your products, brand or services. Keywords are words that are typed by users as they searched for products or information on things. These words are used in ranking sites, and a foundation of a website that is well-optimized. This is a basis for all your optimization efforts.
Link Building- This is how sites get connected to other sites. A website that provides a link to your site means that it recommends you as being a worthy site to be visited by its visitors. The purpose in link building is to get links to sites that have high rankings and when this is achieved, search engines will have the impression that a site is also valuable. Sometimes, you just earn the trust of other sites so they place your link on their keywords.
Blogging- This is constant updating of content that provides information that readers love to browse. Blogs can also contain keywords on target so that it can become search-engine friendly.
SEO provides an excellent form of web marketing. The sooner you apply it to your site, the better your sales will show up.
For more information on how you can benefit from SEO, visit www.webmarketingexperts.com.au and learn more about SEO tactics.
Blogs as a Spamming Tool
Apr 16th
Like wikis and publishing empires, blog sites are also used for gaining more links and higher page rank. Originally, blogs are valuable source of updated information. Specialists and experts can have all their insights and knowledge presented through blog sites in technical and detailed manner.
Blogs benefits people in terms of information that are understandable by layman’s brain. Even if everything is presented technically, the way in which the concept is laid out would have people understand it. The reason is that the knowledge or insight is written conversationally, informally. Anyone likes reading a write up that is conversational than those ones that sound like a scientist or a lawyer.
Blogs became extremely popular because they have proven to be the most accessible and readily available through search engines as compared to articles that need one to have signed up in the site or have to pay to view the entire article.
Because of this privilege, blogs became the top choice of desperate internet marketers as spamming tool. What the spammers do is that they purchase a unique domain name from famous blogging platforms such as WordPress, Blogger, TypePad and LiveJournal. The blog is stuffed with blog posts that are actually empty of information but full of keywords and links. The worse case is that blogs often operate in a spammers’ favorite link structure–free for all. Since blog sites are reputable source of information, the links in spammers’ blogs are credited by search engines.
However, SEO company like Web Marketing Experts (WME) use blogs for ethical web online marketing venture. Try the company’s service and you will see for yourself how ethical and effective the website optimization and web design services it offers.
The Purpose of Blogging
Apr 3rd
Blogging plays a vital role in SEO, or internet marketing as a whole. That is why it is important that any online business should also do it. However, despite the considerable number of articles available in the internet, claiming about the advantages of blogging, still only few understand the whole concept. Perhaps, those people who fail to understand the importance of blogging fails to know the purpose of it. Here are some points presenting the purpose of blogging.
(a) Blog posting develops relationship and community: Since blog write ups are written conversationally, there are no intimidation to occur on the part of the readers. Blogging is just a form of informal communication; it is like talking to your friends while in the living room. This way, you are providing a venue for your customers, even potential customers, to share their views and opinions in response to your blog topic via blog commenting.
(b) Blog posting influences the customers: Through blogging, the customer will be able to understand better what benefits they can get out of availing your product or service. Blogging has no limit when it comes to the number of words to be written or number of blog entries to be posted, thus, you have enough space for anything that you want to say about the benefits your product or service can offer.
(c) Blogs are easily set-up and updated: Several blogging software or blogging platforms are taking the internet by storm. The cause of domination is that they are for free. Signing up an account is very easy.
From being an online journal, blogging became one among the effective web marketing strategies. Really, there are lots of unpredictable things that are going on in the internet because of its fast-paced nature.