Blogging
10 Website Administration Tactics That Encourage Link Building
Aug 16th
The modern, average citizen’s Holy Grail is now ‘passive income’ … getting paid for doing nothing. Except for SEO experts and webmasters, that is – passive linkbuilding is their Holy Grail! Today we’re going to show you how a few simple tactical, procedural and policy changes in how you handle your website can help build the number of ‘passive’ links you get … taking all that tiresome legwork out of SEO.
1. Create authority posts as linkbait
In a discussion of building links passively, linkbaiting should always be the first tactic. The easiest way for most companies to do this is to create ‘authority posts’. These are blog posts or articles that aim to be the ultimate authority on a subject. They assume no prior knowledge, and are very comprehensive. They take a while to write, but are well worth it in SEO terms!
2. Add a Share button
People will be able to instantly Digg your content, or post it to their Facebook profile.
3. Be responsive
This is a tactical strategy for SEO success – it seems a little indirect, but it works on the principle that every person you annoy is another person that won’t link to you! Make it a policy to always respond to emails promptly, and to respond to blog comments regularly.
4. Publish great content on weekdays
More people are on the net on weekdays; make sure that is when your content is fresh and showing up at the top of time-ordered Google and Technorati searches for best SEO effect.
5. Cut the fluff
There’s a lot of fluff on the net. People aren’t as dense as they sometimes look! You don’t need to explain everything twice, and if you do, they’ll just read something else.
6. Edit and spellcheck your content
Content that looks professional is MUCH more likely to get search engine optimisation love in the form of links.
7. Write for beginners
The net is a big place, and most of the people that stumble across your articles will be beginners. Write for these guys, or you’ll be ignoring your biggest potential linking audience.
8. Be friendly!
This actually goes hand in hand with ‘Being responsive’ above. Friends are actually pretty easy to make on the net, where you have a pool of a couple of billion people to talk to. Go the extra mile with people … the more friends you have, the better your SEO campaigns will work.
9. Look for feedback
Add options to leave feedback to various pages around your site, and run a pop-up survey every so often. Make it short … don’t make people regret helping you! It will give you lots of clues as to what directions would benefit your SEO strategy most.
10. Answer questions
There are thousands of people who need information on Yahoo Answers, Googel Groups, Wikianswers, etc. Some of them will be asking questions in your field. Give a thorough answer to questions in your niche, but also leave your link in case they want more info, and to help your SEO team.
How Web Marketing Can Help
Aug 16th
A certified web marketing company, such as Web Marketing Experts, can formulate web marketing tactics to strengthen your presence in the Internet. Identify the strong points of your company and its objectives so that these elements can be combined with web marketing procedures to promote your company online.
It is necessary to acknowledge that there is a multitude of web promotion services that can assist in boosting your web presence. In line with this, your web marketing consultant must be able to suggest the most excellent mix of marketing solutions to for your website. Some of these web marketing campaigns may include:
5 Important Questions About Link Building Answered
Aug 11th
Much like building a house, when you are trying to build a link popularity profile for SEO purposes, speed isn’t the only determinant of success. A house that goes up fast, but falls down around the owner’s ears is obviously pretty useless! So today we’re shelving the ‘more and faster is better’ approach, and looking at the ‘other’ things you need to know about link building best practices.
Speed of link acquisition
One very important caveat to the advice you’ll read about gaining links is that faster is not better … in fact, gaining links too fast can get you kicked off the search engines, and destroy your search engine optimisation campaign thus far. Your links should be built:
- Slowly at first – perhaps 2-3 links per day in the first month
- Faster as the site ages
- Faster as your Pagerank increases
Mirroring external with internal growth
It is also important to mirror any link popularity growth you make externally with internal linking for the health of your SEO campaign. There are several options for creating a platform for constantly updated, fresh content:
- Having an on-site blog, where you can cross-link both to pages of the main site and to earlier blog posts
- Having a News or Press section of the website
- Create a Local Events section if appropriate to your niche
- Create a ‘What’s New’ page; especially useful for e-commerce sites.
This internal growth helps re-assure the search engines that your outside link popularity growth is natural, and also provides a greater variety of content that people may want to link to without any encouragement … doing your SEO work for you!
Choose your anchor text carefully
The anchor text for your links was at one stage a couple of years ago, the major factor in Google’s site ranking algorithm. It has since been downgraded – but it is still very important for your search engine optimisation to control your anchor text to reflect your most important keywords – those with the best mix of high popularity and low competition.
Balance between one-way and reciprocal links
When you link to a site, then they link to you, that link has less weighting in the Google algorithm than if the link was one-way. However, one of the major link building strategies in a long term campaign is to link out to other pages … so how do you reconcile this dilemma? The same way you do every other difficult decision … with compromise. Dammit! Link out – but be selective about it. Don’t bother linking to Wikipedia all the time, they won’t link back – select other sites and bloggers that are likely to notice and return the linking favour.
Link building can actually be a little tricky … but there are always SEO experts around to help you!
10 Link Building Tools You Would Never Have Thought Of!
Jul 27th
Today we collect ten of the most original ideas for building links on the net. You may not be able to integrate all of them into your SEO campaign, but even a couple will give your link popularity score a lot of momentum.
1 . Offer free samples of your product in exchange for reviews
If you have a truly awesome product or service, this will get you a lot of love in the web community. Offer people free samples of your product or service (if appropriate), and ask them to leave a review on a site of your choice. Some might not bother – but plenty will. Choose a site that follows its review links for best search engine optimisation effect!
2 . Create ‘real’ relationships that could turn into linking relationships
Go to industry conferences and mingle with the people you’d like to get links from. You’ll be much more memorable and linkable if you meet them in person, instead of just as an email signature.
3 . Become a sponsor
A way to feel good about getting links! If you donate to a school, you may be able to get some authority .edu links to really bolster your SEO long-term.
4 . Buy an old authority site
Google likes older domains better – buy a site that already has a good link profile, and start building links on it to your site as an SEO side project.
5 . Make sure you are W3C complaint
Government sites are more likely to link to standards compliant sites, and you can also get a link from the directories of W3C compliant websites.
6 . Leave testimonials
When your business finds a great product, send a testimonial off to the site owner. Ask if they’d mind linking to you, if they end up using it on the site. For best SEO effect, choose a website that doesn’t already have an enormous testimonial list.
7 . Make people feel important
One survey by a salary-oriented site looked at how underpaid mothers were, and gained a veritable flood of links from across the web! In SEO, you definitely catch more flies with honey.
8 . Put photos on your site
Sites that have pictures of the owners often seem more trustworthy, people are more inclined to link to them, and your search engine optimisation strategy benefits. Personally, I prefer the author photographs that aren’t too polished and perfect, but show people in a ‘real’ light.
9 . Interview somebody
People LOVE to read interviews … and they love to link to interviews from their pages, because they are information ‘straight from the horse’s
mouth’. For the time they take to do, interviews are great SEO value.
10 .Offer tools in your industry
Many mortgage brokers offer their own mortgage calculators. Finance oriented sites offer their own currency converters. Check out Apple’s list of Dashboard widgets for inspiration for an idea you could have built for your own SEO campaign.
Another 4 Ways to Supplement Your Main Business Income With Your Website
Feb 1st
Yesterday we looked at a few ways that you can make extra money from your regular business website, without destroying its look or reputation in the process. Reading back over the post, though, having only 4 ways to get a return on your website and SEO investment was a bit of a tease! Today we explore 4 more of those ways. Remember, we are only looking at ways to do this that all business websites can use, without looking like a spam and virus factory.
1. Create and maintain a private forum
This can be a pretty big earner for your business if you have a way to provide real value to your customers! If you sell a product that often requires ongoing support or training, why not offer this at a fraction of the cost of phone support, via an online method? Someone will have to pay attention to the message boards, but people LOVE getting customized answers from experts.
2. Host a Job Board
Again, this depends on the type of content you have on site for suitability. If you are a marketing-copy-oriented site, it will seem out of place. If you have created a significant information resource, built yourself up as an expert and created a small community around your site, it will work perfectly. The easiest way to monetise is to charge a tiny fee for both advertisers and applicants.
3. Run a paid survey
Again, only for the info/expert/community sites. There are quite a few sites that will pay you to run polls on your own website – market research is big business. Just don’t overdo this one, or you’ll scare visitors away.
4. Sell an ebook on site
This leverages all that knowledge, and all that expert status that your site has built up. Having an ebook written usually doesn’t cost very much – provide a few resources that only you have access to, and give information via phone interview to the author to make sure that content is exclusive.
4 Ways to Supplement Your Main Business Income With Your Website
Jan 29th
The internet is split along a line … I hesitate to say “roughly equal lines”, because I’ve no idea if that is true! On one side of the line are the businesses who simply use the web as another marketing and promotion avenue for a business that already existed pre-WWW. On the other side are the businesses that would not exist without WWW and internet marketing – businesses like online freelancing, sole-purpose ad revenue sites and affiliate marketing sites, etc.
What many traditional businesses don’t realize is that there are plenty of way to combine the two approaches to making money online – we explore 4 of those today. Of note, we are only looking at methods that detract little from the actual corporate identity of a site.
1. Hosting banner advertising
The suitability of this strategy depends on the setup of your site. If you have substantial information sections, then it makes sense to offer links to other sites that people might find useful. If your site is purely marketing copy, it makes less sense to dilute your message. Still, consider that a site that hosts a banner ad with a $1CPM (cost per thousand impressions) and gets 100,000 page views a month will generate $100 monthly …pretty decent!
2. Affiliate marketing
Find a business that is complementary to your own,, and also has an affiliate program. Mention them and link to them in your own copy (only where appropriate), and you have the potential to be earning commissions from your website, without changing the perceived quality.
3. Sponsored reviews
If you are able to, or already have, built up some kudos in your industry community, people may ask you to do paid reviews – either of their site, a book, a product, etc. If they don’t ask, send out a letter to let them know! Alternatively, use sites like Pay Per Post.
4. Host Premium Content
As a business, you have lots and lots of expert knowledge. Given the quality of most content on the net (!), anything that comes from the expert’s mouth is highly regarded! Have some content on your site as free, and some paid. Offer a range of payment options – subscription, per-per-article, etc.
How Long Should a Blog Post Be for Best Internet Marketing?
Jan 27th
Travelling around the far corners of the world wide web, you’ll find as many different lengths of blog posts as there are numbers between 1 and 20,000 
. Unfortunately, there is no optimal length for a blog post … but there is definitely value in having some consistency in your corporate blog. If you have started a blog for SEO, there are a few things to think about when creating a strategy for maintaining and marketing it. Length is one of the most basic, and most important. So, how do you tell how long to make your posts?
Consider … Google’s preferences
Considering that the reason your blog exists is as an SEO tool for your website, and you can see why somebody’s idea of perfection other than yours and your customers star to creep in. It seems that pages under around 250 words, and over about 1000 words, aren’t ranked as highly in Google. If you want people to come to your site through natural search, keep this in mind.
How often will you be posting?
If you want to gain a regular readership, your readers need to feel that you care about the blog. This is one of the major reasons (alongside SEO) that you should post regularly. However, if you only put up a 250 word post every fortnight, your readers don’t get the impression that you care about the blog. Also, there is less good content for them to pore over! If you will be posting infrequently, make your posts longer. If you are posting daily or multiple times daily, make them shorter.
Note on short posts and frequency
Some people believe that the enormous amount of regularly updated content is what has allowed sites like Engadget and Gizmodo to get to the top of the blog list and stay there. However, your readers and their preferences should really be in the forefront of your mind.
Be comprehensive
Blog posts that skim the surface of a topic are usually of little value to readers – they are a dime a dozen on the net. If you want to write shorter posts, choose ‘narrower’ topics, which you can cover comprehensively in fewer words.
WordPress All-in-One SEO Pack Plugin – Not Replacing Web Marketing Anytime Soon!
Jan 19th
It’s fairly easy to come across DIY stuff on the web. Things like the WordPress All-in-one SEO plugin, sites where you can develop your own personalized website for free, other places where you can upload and share files. Advertising makes it possible for just about everything to be free on the web … but is it as good as the version you pay for? Today we’re looking at the all-in-one SEO plugin from WordPress … comparing its capabilities to an actual SEO or web marketing firm.
WordPress SEO Pack screenshot
In the red corner, weighing in at 14 pounds … WordPress plugin!
The name might be accurate in a WordPress setting (for example, this plugin may have consolidated several other WordPress plugins into a single one), but calling it an all-in-one SEO pack, even in light of all the other DIY tools there are available out there, is a big leap! The plugin simply gives you a platform to enter your title, meta description and meta keywords. It’s useful for bloggers without HTML knowledge or editors, but is a tiny tool in reality.
Here’s what you can get other automated tools for in the web marketing field that the WordPress plugin doesn’t do:
- Page index checker
- Search engine rankings report
- Link popularity checkers
- Tools for suggesting keywords (although the quality is invariably dubious!)
In the blue corner, weighing in at several hundred pounds combined … your SEO team!
It’s easy to see which is going to win in this match up. In fact, I’m no longer sure if it was fair to compare them in the first place … sorry about that . When it comes to the benefit of humans over automated tools, there’s just no fight. Instant knockout … go to the pub for the rest of the night! Humans can:
- Determine keywords that are truly relevant to your business
- Build links that are relevant as well as ones that check the boxes (Pagerank, followed, etc)
- Actually write content! This is a big part of SEO, unfortunately the WordPress plugin can’t do this for you.
- Test and assess what’s working in a campaign
- Too many other things to list … get in touch with an SEO specialist!
Creating User-Friendly Websites For Your Online Business- webmarketingexperts.com.au
Sep 10th
In generating visitors for your site, the utmost usability of websites must not be taken for granted. Attractive designs can catch the attention of viewers but users usually prefer the easy navigable ones. Aside from generating quality traffic along the way, it makes easier for people to get through your website.
For a web marketing technique to work, you need to create user-friendly websites. Here are some ways on how to come up with attractive and effective websites for your business.
• Consider the balance of images and texts in your site. Make sure that the images are not too powerful and lead the viewers away from what they are supposed to get.
• Always bear in mind that creating interesting headlines entices the visitor to further read the given information. Just be careful in choosing a suitable text color and size.
• Consider using captions on images. Like the papers, people like captions attached to pictures.
• Your website must be designed according to user friendly interface and navigation structure. This will create an effective web design since the viewing customer gets the necessary information quickly and in a more convenient way. As much as possible, minimize the unnecessary clicks that users have to go through or else they will navigate away from your site.
• Include some interactive features because they are essential to internet marketing. Creating areas for feedbacks, blogs, surveys or forum can be a great help.
• Avoid the flashing images and when you integrate multimedia with your site, see to it that their file size is small.
• Content of your site is important and so make sure that it goes through proof reading and spell check. Avoid the copy and paste method. Plagiarism takes your website to a risk of being blacklisted in the search engines.
• Choose the right set of keywords that enhances the promotion of your products and services. As what SEO tries to convey, right frequency and prominence of such satisfies web spiders thus making your site more visible in the internet. High website visibility means greater profit for your business.
For more effective techniques in creating user-friendly websites, contact www.webmarketingexperts.com.au.
Generating Income Through SEO – www.webmarketingexperts.com.au
Sep 9th
In the midst of the seemingly ballooning challenges of the web market, search engine optimization has become more attractive as an effective internet marketing strategy. More and more online marketers and business professionals are seeking various optimization methods in order to get high rankings and yield higher returns on investment through time. But why consider investing in SEO when the economy is experiencing a great economic downturn?
Here are some reasons why people still consider the power that search engine optimization provides their business:
First, with the dawn of marketing technology, the web generally outperforms the existing traditional sales channels. The rising number of people having access to the internet provides a great venue to obtain potential customers in the long run. However, with various online businesses that grab the opportunity, the web market has shown a cut-throat competition. This makes the optimization process necessary in outsmarting your business competitors.
Second, online marketers are shifting to wiser search engine optimization procedures from having the paid search drives. Why? It is more cost efficient. Allotting a huge amount of money in paid search drives is not the best option to take when recession is at hand.
Third, the search traffic created along with the optimization process is relatively unscathed by the crisis that the economy is experiencing. There is a tendency that sales might drop with faltering conversion rates but search traffic is staying where it is supposed to be. Recession cannot stop people from accessing the web. The convenience of having personal computers at home has increased the rate of searchers.
And lastly, the existing economic down cycle is the best time to re-asses your business. Some established companies might consider for a new web design and understandably, search engine optimization must also go with it.
Generating your desired profit can be quite difficult especially that the market competition is getting stiffer each day. New web marketing techniques might be the avenue to generating more income.
For further queries about how you can profit from search engine optimization, contact www.webmarketingexperts.com.au.