tarawme
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Posts by tarawme
Doorway Pages: Do They Help?
Feb 20th
One among the SEO tactics that gained praises before is creating doorway pages for your site. Doorway pages are web pages that are created for the purpose of attracting internet users to visit your site. You get voluminous traffic as the result of employing doorway pages for the site. Even if this is not allowed by Google anymore, still there are lots of hard-headed SEO savvy who practice this kind of internet marketing cheat.
Here is an excerpt from Google that are address for search engine optimizers about the concern on employing doorway pages:
“If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or ‘throwaway’ domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to ‘help’ you.”
According to Google that “it is even more illegal to employ doorway pages that are stuffed with keywords on the client’s site somewhere.” This practice does not contribute relevancy in relation to queries. The leading search engine says that “individual pages are rarely relevant for a wide range of keywords.”
Doorway pages are easily identified. If a web page is not an integral part of the site’s web content, it is a doorway page. This happens when clicking a link–you are not directly led to the site that you want to visit. Instead, you are led to giant banners that are either flash or photos.
Like Google, SEO experts like Web Marketing Experts (WME) also denounce this kind of practice. WME employs only SEO methods that are in adherence to Google’s guidelines of optimizing a site.
Writing for Google Search Engine
Feb 19th
SEO experts think that search engine spiders are naturally fed with links from considerable number of sites every day. This is true. However, many are also wondering if Googlebot does the same.
Of course, the answer is yes. But Google’s spider is not fed with links alone. Since its algorithm is programmed in such a way that it biases towards informational resources, feeding or crawling on links, even with relevance, is not the only activity that Googlebot performs. The pioneers of SEO industry such as the so-called SEO Copywriters used to think that creating an article with an ample length of 200-300 words that are stuffed with links is already enough to get secured with your site ranking. This kind of thinking is already ancient when compared to how fast the world of internet marketing evolves.
SEO copywriters don’t exist anymore, only copywriters or web content writers. SEO copywriting is usually associated to a job in which a person has to write something out of keywords or write anything as long as the keywords are inserted without thinking of smooth flow of ideas, consistency and relevance of each view.
What we have now are web content writers or copywriters that are more responsible and concern of quality writing. Googlebot is a robot but given an attribute to sort out informational write ups only. Meaning, messy write ups even with links in them are put in trash.
Writing for Googlebot to maximize your web marketing potential, is like writing for people who think critically. In other words, writing for Googlebot is writing for the people. Just like what writers for literature do, any sort of writing to be posted in the web should be of quality. The keywords to be hyperlinked must flow naturally throughout the article.
Mining Keywords
Feb 17th
The internet is such a vast world to explore, as infinite as the universe. Since it gives limitless opportunities mostly in web marketing, I could compare it to a ground that holds considerable reserves of riches.
Keywords are the key to open a chest of treasure. Searching the right keywords for your business website is like finding small pieces of gold keys. Yes, keyword research is as difficult as that. Though there are online tools that help in letting you generate keywords for your site, deciding which of the keywords to be used is as hard as deciding what kind of business to put up.
Mining the right keywords can be done with the helpful tools such as WordTracker, KeywordDiscovery, and the one I use often–Google Adword’s Keyword Tool and Google Search-based Keyword Tool. Google Adword Keyword Tool generates keyword suggestions that really sell while the Google Search-based Keyword Tool generates keywords that are user-generated. Searched-based keywords are the ones that are used usually when researching for information only and not buying. Meaning, they are keywords that generate traffic for the site only. Although, there are occasions that search-based keywords are used by the buying customers.
I personally use both Google Adword Keyword Tool and Google Search-based Keyword Tool because I find the task of mining keywords easier with them. I am certain that even other SEO experts also find it useful and and really make any keyword researching efficient. Other tools like WordTracker and Keyword Discovery are also effective depending on how you use the keyword suggestions they generate much as how I use Google’s.
What is a Worth-Reading Blog?
Feb 16th
Bloggers, in which most of them are actually experts of web marketing, are writing without thinking about how their write up would appear to the online readers. They usually miss the very important consideration and purpose of writing–that is to be read.
As a writer for considerable years already, I would tend to ask myself before pressing the very first letter of my write up, “Will anyone read this?” This question is my guiding light to come up with a piece that (I humbly say) is worth-reading. The only technique to get the readers’ interest is to think like them. You have to write what the readers want to find out about your piece. The writing style is also important to have them kept reading till the very last of the word. Keeping the readers’ attention and have them convinced to read the entire article is never easy though. I suggest that it is far way better to sound like just having a conversation. An article that sounds pontifical or scientific is definitely boring. What entertains us are write ups that speak what’s in the mind of the writer. Meaning, a blog piece must be a materialization of the writer’s mind, an elaboration of what bothers them or what makes them happy, and so on. However, you should not forget to arrive with a short but concise article. Too long write up burdens the readers. As a result, they won’t read it.
Anyone likes controversies. How would you transform an ordinary write up into a controversial one? This is the difficult part. You need to have a creative mind to generate an eye-catching title and a mind-blowing content. Though the necessary skills are not available to all, they can be learned. The learning takes time; but it’s worth it.
If you are an online entrepreneur, you need to have excellent writers that are capable of catching the attention of the online readers and potential customers. This is one of the effective ways to have your business generate sales. Any kind of business needs writing; SEO or SEM needs copywriting. You need best writers like the ones in Web Marketing Experts (WME).
SEM and SEO: A History and Definition
Feb 13th
Let’s admit that Search Engine Marketing (SEM) came first before Search Engine Optimisation (SEO). Let’s also admit that the two are usually referred as one, other web marketing people even use these words interchangeably. They would say SEM when they are actually talking about search engine optimization practices or SEO when they actually mean SEM.
To be enlightened with this confusion, let give a short elaboration of what happened in the internet marketing realm, how SEM and SEO came and coined.
Search Engine Marketing is a general term for all kinds of web marketing ventures. Meaning, internet advertising, Pay Per Click, and web optimization efforts comprise the SEM. SEM is the umbrella of any business that resides or operates in the world wide web. Later in the mid 1990s, the demand for a business or even any website to be visible in the search engine results page increased. This was due to the realization that the more the website appears especially in the top ranking of website listing, the more chances of getting visitors. It was until Search Engine Optimisation was coined. It is defined as the process of optimizing a website in order for it to be visible in major search engines. When Google was established, Yahoo began falling. The reason why the internet users have chosen Google for any kind search is that it gives very refined and specific search results compared to Yahoo. Yahoo search engine by then was very prone to spamming. In Google, there’s no room for spammers when it started to operate. They get banned right away. Recently, Google dominates the market of online business ventures.
The main difference between SEM and SEO is determined according to their operation processes. SEM is an internet advertising that requires a pay and Pay Per Click is one. A business firm has to pay the search engine (which is the publisher of the ad) by click through. SEO, on the other hand, is totally free. A web marketer has to do on-page and off-page optimisation to make the website visible in any organic search.
Choosing Online Directories
Feb 12th
In any web marketing efforts, SEO practices should be done with utmost care. You must not overlook any tips on performing link building tasks. If you’ve done it wrong, you get failed.
Online directories are the online version of yellow pages, containing the website links and descriptions. They contain website listings that are categorized according to genre or field. Some are automated while others are human-edited.
It is recommended that when choosing an online directory where your website will be submitted, the page rank should not only be the basis. There are three other important considerations in deciding which online directories you should choose.
1. Choose online directories that are human-edited. The distinction between automated and human-edited online directories is determined after the process of submitting your site. When your site is automatically listed, that is automated. When your site is not automatically listed, and it takes 3 to 7 days to be approved in the listing, it is human-edited.
2. You have to check if the website listings are categorized by relevance. There are other sites that appear like online directories because there are categories in it. But checking randomly, some of the sites that are put under a specific category are not related to where they are placed. For instance, a website that sells fashionable apparels are listed under Search Engine Optimization category. Online directories with messy categorizing are not really directories; they are link farms. When your site is listed in link farms, your site will be banned by major search engines
3. Never attempt to submit your site to directories which link URLs have “no follow” tags. Your effort to submit in those sites would only be a waste. Though you are getting visibility (most of the time is not guaranteed), you are not getting any inbound link. Search engine spiders do not crawl on links with “no follow” tags in the URL.
Online directory submission is a must being one of the effective SEO campaign activities. It must not be taken for granted.
The Marketing Potential of Press Releases
Feb 11th
If you declare yourself as a web marketing expert and know nothing about the potential of press releases to your business, you are just like a boy who cries wolf. Press releases, though do not give inbound links for your site, also contribute to its visibility for free.
Unlike article and blog posting, a press release is a little bit difficult to create and be published. You have the limitation in word count and standard format to be followed when making one. The only frustrating part is when you submit your press release and none of the online press release publisher sites would like to publish it. Of course, online press publishers are not that mean to ignore your press release piece without having to read a few words. All of them, the true online press publishers (not link farm-related sites) have certain guidelines to follow when approving a submitted piece. There’s always a reason why some of press release articles are rejected by the publishers.
The common reason why a press release is rejected is the lack of news value. Having it written proficiently is not enough. There has to be a news value or something that would arouse reader’s interest. The content must be straightforward and hits the main point right away in the first paragraph. The inverted pyramid arrangement of information is necessary. The most interesting part is written in the first paragraph and boring details are written in the later part.
When writing a press release, you must not forget that you are not presenting a company here. You are presenting an interesting event, perhaps about or that relates to your business or company. Of course, don’t forget to indicate the complete address and contact information of your company at the bottom of the press release page.
Marketing Potential of Social Media Tools
Feb 10th
Social Media Optimization utilizes social media tools that include bookmarking sites, social networking sites, video sharing or photo sharing sites and many others. The significance of this getting popular web marketing strategy is usually ignored because only few so far have seen its potential in making the business earn its target sales.
Originally, social media tools are created for the purpose of enabling the people to communicate–eliminating distance, territorial boundaries, and even cultural differences across the world. Recently, a number of social media networking sites have evolved into being more interactive and fun in terms of services and features. Websites such as Facebook, Myspace, Friendster and other related websites are now equipped with features more than what the social media networking sites should be. Aside from messaging features, the mentioned sites also allow their users to post lots and lots of photos and videos. These features are the main service of Flickr (or Photobucket) and Youtube respectively.
Even search engines adapt the features of social media tools. Google and Yahoo for instance, aside from offering emailing services, they also offer social media service features in the form of instant messaging or photo posting (i. e. Google’s Picasa Web Albums).
The primary reason why even sites such as search engines are adapting social media service is that social media tools are deemed to be the most effective way of online marketing strategy. It offers boundless opportunity such as unlimited audience for your business and great chances of selling more than what you are targeting.
The Two Main Components of Great Web Design for Effective SEO
Feb 9th
Optimizing a website and having to achieve the goal of making it visible in any search engines would be useless when your site is not attractive. If being attractive is the key to allure a potential lover, it is also the same with attracting potential customers for your business. Great web design is the key to sell your business in the limitless business arena of World Wide Web
Great web design is not just about the facade, the color, the 2D/3D images or flash. It is about both the look and the functionality. That is why most of the SEO consultants say that before optimizing a website, it is recommended to also avail the service of web design so that the optimization will work. Considering the looks of the website, there must be a high contrast on the background and the foreground. Images must not be overly done, much as the flash. Above all, the web menu and other functionality of the site must be user-friendly.
Though it is tempting to employ framing on your web pages, it should be avoided. Framed web pages are not crawled by the search engine spiders because of its complexity. Employing this kind of design for your web pages would only fail your optimization efforts.
Choose Web Marketing Experts (WME) for any web optimization tasks. We do not allure you with words, but with results.