Lucy
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Posts by Lucy
The Keys to Freedom: When Will Google Remove My SEO Penalty?
Mar 18th
Google SEO penalties are more common than you might realise. They also happen to well-meaning website owners more often than you might realise! Google’s algorithms are designed to catch actions, not intentions, and so there are many honest webmasters out there currently serving time behind Google bars. It can be frustrating not knowing when your sentence will end, though – today we explore Matt Cutts of Google’s advice about how and when SEO penalties are removed. More >
5 SEO Myths Conspiring to Kill Your Rankings
Mar 10th
Well-structured, expert SEO help is essential to the success of just about every site on our big, blue internet nowadays! Yet, there are still so many myths and misunderstanding that we encounter regarding SEO … sometimes these misunderstandings cost rankings, sometimes they cost money, sometimes they cost entire businesses. At least make sure that you understand these five things about SEO … More >
5 Ways to Ensure Duplicate Content Doesn’t Dupe Your SEO
Mar 4th
You can’t dupe the duplicate content filter! However, you can have a fairly serious impact on your SEO by having too much duplicate content on your site, even if it is properly credited and legally allowed. There is ongoing confusion over the best way to deal with duplicate content on your site; here we check out the main methods.
Taking Over the World: Setting up Your Site for Effective International SEO
Feb 18th
The Internet is the great equaliser, allowing small businesses to compete with large, and everybody to put forth their own opinions. While there are some advantages to being a big fish in the WWW pond, there are also some tricky issues to contend with. The first of these is hosting and targeting for international websites – today we explore some SEO based recommendations for businesses that are trying to take over the world! More >
SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural
Nov 22nd
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.
SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?
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5 Website Essentials for Most Effective SEO
Nov 10th
SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign! More >
5 Essential Website Success Tactics for 2010
May 27th
Right now we’re going back … to the future! We spend a lot of time talking about the timeless SEO and internet marketing tactics. Here are the up-and-comers for the year that will continue to be important for the rest of 2010.
Google Local
It’s like ordinary SEO, only smaller and easier! Get onto that Google Local page and start prettying it up if you haven’t already done so.
Load time
This new SEO ranking factor might not carry a lot of weight, but it really is a no-brainer. Get a good host, and keep your pages lightweight.
Do your Facebook/Twitter/MySpace pages
Everybody else is on here … and if your business has dedicated fans, they are probably actually searching for your profile.
Create a mobile site
Even small, local sites need a mobile version to cater to users-on-the-go searching for goods and services through their smartphones.
Check your analytics
There’s no sense throwing money at SEO without knowing what results it is creating…
Most Internet Businesses Fail. Why?
May 25th
There are a lot of stories on the web about ultra-successful businesses … the ones that fail don’t get anywhere near as much press. The reality is that the unsuccessful businesses outnumber those that survive by about 15 to 1. It isn’t all down to their web marketing or SEO – here are three important reasons most internet businesses fail.
You weren’t doing what you were good at
The only people that millions of dollars with any scheme are those that have a talent in that area. If you aren’t a natural born seller, you’ll just join the 99.87% of people that lose money on the next Amway wannabe scheme.
Investing too much without income
Invest a little – wait til you see income from it. Repeat, and increase. Throwing a heap of money at something is a great way to lose a lot of money.
Information overload
If you’re trying to learn about business on the web, find an SEO company help you … and stick with them. Information overload can lead to fuzzy goals and ill-targeted strategies. And all the SEO in the world won’t help you then!
5 Quick Tips for Website Hosting
May 20th
Hosting – one of those silent SEO factors that can have a major impact on your rankings if it goes wrong … but because it goes right so much of the time, we tend to undervalue the importance of having reliable hosting. Here are WME’s top five tips for getting your website hosting right, and not jeopardising your web marketing results!
These gals know about hosting!
- Don’t host your website at the same place you registered the domain name. Most businesses are specialised for one or the other.
- Cheaper is not better. If hosting is cheap, you’re most likely sharing low quality resources which will cause site lag.
- Consider a dedicated server if you have a large, complex, frequently updated site. Having only your own website info on a single server is a form of insurance.
- Host locally – this will help boost your SEO rankings for local searches…generally the sort that you want!
- Don’t forget your hosts when you change credit cards! If your hosts can’t renew your domain, they might be taken off the web without warning. Not good for SEO!
5 Website Development Stages For Usability Testing
May 18th
Usability testing has been the flavour of the week, and if you’re as fanatical about this ultra-useful web marketing activity as we are, you’ll consider doing your testing at every one of the following five stages of website development…
- Planning stage
Before you even have a rough idea of what your site will include, do usability tests on your competitors’ sites. If you haven’t already used these sites, you can even use your own team as the test subjects! - Sketch stage
When you have some rough (but not too rough) sketches on paper, take them to a user sample to see if they make sense, and if the titles are clear enough. - Site design stage
Once you have the proper design formalised, print out some sample pages and do the same as you did above. Ask your users to explain the navigation. - Prototype stage
When you have your HTML prototype up, check that your users can get around (as much as is possible) and they understand how to do key tasks - Dress rehearsal stage
When you have a complete usable version of the site, spend a fair bit of time testing before you finish everything off.