andrew
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Posts by andrew
The 70% Advantage of Long Tail Search
Oct 5th
At your first foray into employing SEO services you’re likely to have a few keywords in mind that will cover your target market. But do they?
It is very easy to identify the most popular search term in any given industry however these terms actually account for less than 30% of total searches on the Internet today.
The remaining 70% of search terms lie in what is referred to as ‘long tail’ keywords which are made up of the millions of low volume unique searches performed perhaps just a handful of times per day, month or year. More >
What does Google Instant mean to SEO and your Business?
Sep 22nd
Following the introduction of personalised search results at the turn of the year comes Google’s latest offering – Google Instant. If your business relies on your online presence then this affects you.
What is Google Instant?
For a while now Google has been serving up suggestions for results as you type through ‘Google Suggest’, helping you hit submit quicker to see the results. Google Instant is the next step on from this – delivering the results as you type. As you continue typing, the results displayed will also change accordingly.
The Way Your Customers Search Will Change
Google want to deliver the results to Users as quickly as possible so they continue to use the search engine. As users begin to spend less time formulating their query it is also more likely they will click on the first few results they see. Being on Page 1 and in the top SEO results will be more important than ever. More >