Advertising
How Web Marketing Can Help
Aug 16th
A certified web marketing company, such as Web Marketing Experts, can formulate web marketing tactics to strengthen your presence in the Internet. Identify the strong points of your company and its objectives so that these elements can be combined with web marketing procedures to promote your company online.
It is necessary to acknowledge that there is a multitude of web promotion services that can assist in boosting your web presence. In line with this, your web marketing consultant must be able to suggest the most excellent mix of marketing solutions to for your website. Some of these web marketing campaigns may include:
10 Link Building Tools You Would Never Have Thought Of!
Jul 27th
Today we collect ten of the most original ideas for building links on the net. You may not be able to integrate all of them into your SEO campaign, but even a couple will give your link popularity score a lot of momentum.
1 . Offer free samples of your product in exchange for reviews
If you have a truly awesome product or service, this will get you a lot of love in the web community. Offer people free samples of your product or service (if appropriate), and ask them to leave a review on a site of your choice. Some might not bother – but plenty will. Choose a site that follows its review links for best search engine optimisation effect!
2 . Create ‘real’ relationships that could turn into linking relationships
Go to industry conferences and mingle with the people you’d like to get links from. You’ll be much more memorable and linkable if you meet them in person, instead of just as an email signature.
3 . Become a sponsor
A way to feel good about getting links! If you donate to a school, you may be able to get some authority .edu links to really bolster your SEO long-term.
4 . Buy an old authority site
Google likes older domains better – buy a site that already has a good link profile, and start building links on it to your site as an SEO side project.
5 . Make sure you are W3C complaint
Government sites are more likely to link to standards compliant sites, and you can also get a link from the directories of W3C compliant websites.
6 . Leave testimonials
When your business finds a great product, send a testimonial off to the site owner. Ask if they’d mind linking to you, if they end up using it on the site. For best SEO effect, choose a website that doesn’t already have an enormous testimonial list.
7 . Make people feel important
One survey by a salary-oriented site looked at how underpaid mothers were, and gained a veritable flood of links from across the web! In SEO, you definitely catch more flies with honey.
8 . Put photos on your site
Sites that have pictures of the owners often seem more trustworthy, people are more inclined to link to them, and your search engine optimisation strategy benefits. Personally, I prefer the author photographs that aren’t too polished and perfect, but show people in a ‘real’ light.
9 . Interview somebody
People LOVE to read interviews … and they love to link to interviews from their pages, because they are information ‘straight from the horse’s
mouth’. For the time they take to do, interviews are great SEO value.
10 .Offer tools in your industry
Many mortgage brokers offer their own mortgage calculators. Finance oriented sites offer their own currency converters. Check out Apple’s list of Dashboard widgets for inspiration for an idea you could have built for your own SEO campaign.
PPC VS SEO part 1
Jul 7th
There has been very intense disagreements between which of Paid Per Click(PPC) or Search Engine Optimization (SEO) is more effective for a company.
PPC offers many advantages such as near instantaneous flow of traffic, pay on performance, precise keyword targeting, budget control and time control just listing a few. Since results are instantaneous, most companies tend to keep using PPC. Since there are more people using PPC, costs have risen considerably as there are more competitors bidding for the same keyword.
SEO requires more planning and if conducted well, minimizes cost significantly. SEO can be a timely process and may cost a significant initial cost, usually in the form of link buying. SEO can also improve your websites value. A good example is imagining your website as a property such as your house. With an SEO targeted approach, you would purchase land or other houses around it out expand your existing business. On the other hand, PPC could mean renting the land around you.
By 2013, a CNN report suggests, internet advertising will grow from USD$9.1 billion in 2007 to USD$21 billion. Surprisingly, out for the billions spent on advertising, only 11% is from SEO and 87% from PPC.
In determining which approach suits best depends on your business or the product you’re trying to sell. For example, if it’s a seasonal item, and the popularity is only during this period of time, you would want instant results, thus PPC would be the better option.
The image bellow shows the distribution of clicks by internet users in the US. You can see that most people click on the organic search section compared to the Paid, ‘sponsored’ area.
You decide which is better? Or you can consult an Internet Marketing expert.
Good Tutorial about the basic concepts of SEO
Jul 6th
This is a very good youtube video outlining the main concepts of SEO. It really shows you the jist of what search engine optimization is all about.
Facebook Advertising and PPC for your business
Jun 11th
Facebook Ads – Why Advertising on Facebook is crucial for your business
Advertising on Facebook is one of the internet’s newest advertising sensations – with good reason too. More than 400 million active users use Facebook everyday and chances are, they’re browsing with their credit cards handy. Facebook is a clever and powerful marketing platform for any business that wants to interact with its clients as a daily process. With an estimated 300 million profiles and over 500 billion minutes per month on Facebook, there is a clear advertising advantage to having a Facebook advertising campaign. The power behind Facebook is that your clients treat their profiles with a lot of trust and integrity and are more likely to fill in correct details and interests than on a marketing survey which translates into accurate targeted ads with clea cut demographics.
Why should I use a PPC model over a Facebook page?
The reality is you shouldn’t. A good social media advertising campaign will incorporate both aspects to ensure your business has a good reach in Facebook. Although pages are great for interacting with your clients, it is the PPC aspect that will generate the most traffic for you.
For more information about Facebook advertising or a quote, email adam.marsh@webmarketingexperts.com.au today to see what we can do for your business.
Most Internet Businesses Fail. Why?
May 25th
There are a lot of stories on the web about ultra-successful businesses … the ones that fail don’t get anywhere near as much press. The reality is that the unsuccessful businesses outnumber those that survive by about 15 to 1. It isn’t all down to their web marketing or SEO – here are three important reasons most internet businesses fail.
You weren’t doing what you were good at
The only people that millions of dollars with any scheme are those that have a talent in that area. If you aren’t a natural born seller, you’ll just join the 99.87% of people that lose money on the next Amway wannabe scheme.
Investing too much without income
Invest a little – wait til you see income from it. Repeat, and increase. Throwing a heap of money at something is a great way to lose a lot of money.
Information overload
If you’re trying to learn about business on the web, find one expert to help you … and stick with them. Information overload can lead to fuzzy goals and ill-targeted strategies. And all the SEO in the world won’t help you then!
How Has the Internet Changed Our Lives? Part 2
Apr 22nd
Last time we began our look at how the internet has changed our everyday lives. Truthfully, it’s hard to imagine how the internet, Google, and therefore SEO haven’t had an impact on some aspect of life! We continue to nut out the specifics.
- Business is now often conducted with no physical customers. Ecommerce couldn’t have existed before the internet – now some of the biggest companies in the world don’t actually have a storefront that people can walk into.
- Businesses are often run with no physical employees. Okay, maybe not completely – but telecommuting and freelancing have seen an unprecedented explosion since the internet became commonplace in people’s homes.
- Copyright has become much easier to violate, unfortunately. The music and movie industries are suffering especially with the invention of peer-to-peer technology, after the first incarnation, Napster, was successfully shut down.
- People are now able to publish their own thoughts about something, and have it accessible to a multitude of people at the same time, via Blogger and WordPress’s free platforms.
It’s amazing – and we aren’t finished yet! Stay tuned.
5 Golden Rules for Writing PPC Ads
Apr 16th
They’re only 140 characters … not a lot to squeeze an offer into! You can’t write a PPC ad for web marketing without a set of rules and best practices – today we check out 5 essential guidelines.
A big box of golden rules
- Include your keywords
Google tells you to do it, and if Google says, we do! Including your keywords in your ads means they appear in bold, and people are much more likely to click on them. - Consider your audience
Your audience is not ‘everyone’, or even ‘everyone who has enough money to buy my product’. Your audience will often be quite specifically defined in terms of age, gender, income level, geographic location, and perhaps other features like ‘physically fit’, ‘computer savvy’, etc - Features and benefits
Every ad needs a feature and a benefit – something the product does, and some way that it benefits the users. - Call to action
TELL people to click through … or they might not! - Look at the competition
Then, do something completely different to what they’re doing.
Another 4 Ways to Supplement Your Main Business Income With Your Website
Feb 1st
Yesterday we looked at a few ways that you can make extra money from your regular business website, without destroying its look or reputation in the process. Reading back over the post, though, having only 4 ways to get a return on your website and SEO investment was a bit of a tease! Today we explore 4 more of those ways. Remember, we are only looking at ways to do this that all business websites can use, without looking like a spam and virus factory.
1. Create and maintain a private forum
This can be a pretty big earner for your business if you have a way to provide real value to your customers! If you sell a product that often requires ongoing support or training, why not offer this at a fraction of the cost of phone support, via an online method? Someone will have to pay attention to the message boards, but people LOVE getting customized answers from experts.
2. Host a Job Board
Again, this depends on the type of content you have on site for suitability. If you are a marketing-copy-oriented site, it will seem out of place. If you have created a significant information resource, built yourself up as an expert and created a small community around your site, it will work perfectly. The easiest way to monetise is to charge a tiny fee for both advertisers and applicants.
3. Run a paid survey
Again, only for the info/expert/community sites. There are quite a few sites that will pay you to run polls on your own website – market research is big business. Just don’t overdo this one, or you’ll scare visitors away.
4. Sell an ebook on site
This leverages all that knowledge, and all that expert status that your site has built up. Having an ebook written usually doesn’t cost very much – provide a few resources that only you have access to, and give information via phone interview to the author to make sure that content is exclusive.
4 Ways to Supplement Your Main Business Income With Your Website
Jan 29th
The internet is split along a line … I hesitate to say “roughly equal lines”, because I’ve no idea if that is true! On one side of the line are the businesses who simply use the web as another marketing and promotion avenue for a business that already existed pre-WWW. On the other side are the businesses that would not exist without WWW and internet marketing – businesses like online freelancing, sole-purpose ad revenue sites and affiliate marketing sites, etc.
What many traditional businesses don’t realize is that there are plenty of way to combine the two approaches to making money online – we explore 4 of those today. Of note, we are only looking at methods that detract little from the actual corporate identity of a site.
1. Hosting banner advertising
The suitability of this strategy depends on the setup of your site. If you have substantial information sections, then it makes sense to offer links to other sites that people might find useful. If your site is purely marketing copy, it makes less sense to dilute your message. Still, consider that a site that hosts a banner ad with a $1CPM (cost per thousand impressions) and gets 100,000 page views a month will generate $100 monthly …pretty decent!
2. Affiliate marketing
Find a business that is complementary to your own,, and also has an affiliate program. Mention them and link to them in your own copy (only where appropriate), and you have the potential to be earning commissions from your website, without changing the perceived quality.
3. Sponsored reviews
If you are able to, or already have, built up some kudos in your industry community, people may ask you to do paid reviews – either of their site, a book, a product, etc. If they don’t ask, send out a letter to let them know! Alternatively, use sites like Pay Per Post.
4. Host Premium Content
As a business, you have lots and lots of expert knowledge. Given the quality of most content on the net (!), anything that comes from the expert’s mouth is highly regarded! Have some content on your site as free, and some paid. Offer a range of payment options – subscription, per-per-article, etc.