Every good SEO company (ourselves included!) is very happy to give customers a full-service option – sit back, relax, and watch your rankings go up. However, there are plenty of people out there that are eager to get things going and want to be closely involved in their SEO – this can also be a fantastic business strategy. If you’re eager to burst off the starting blocks with your SEO campaign, here are some activities you can do yourself.

Be keyword conscious

While keyword research is usually an SEO firm task, you can help out once the keywords are determined by being conscious of placing them in any content you add to your site, including blog posts. Having a keyword appear more than 4 and less than 15 times on a page is a good rule of thumb, as long as they’re varied.

Link back to yourself

Do you own more than one site, or do you run offsite blogs hosted on WordPress or Blogger.com? Link back to your main website from any supporting sites regularly.

Blog!

If you don’t already have a WordPress blog … start one! WordPress is completely free and is a great platform to start building up a lot of content within your site.

Create a sitemap

Sitemaps are not only a fail-safe mechanism for ensuring search engines find your pages, they also help real, live humans get to where they’re going.

Edit your images

Make sure all your images have a title, description and alternate text that contain your keywords for a good SEO jolt.

Get on Facebook, Twitter and YouTube

Check out how your competitors, and other well-known, successful companies, use their social media accounts, and parallel those strategies. Link social media and SEO by making sure you incorporate your keywords!

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