Well-structured, expert SEO help is essential to the success of just about every site on our big, blue internet nowadays! Yet, there are still so many myths and misunderstanding that we encounter regarding SEO … sometimes these misunderstandings cost rankings, sometimes they cost money, sometimes they cost entire businesses. At least make sure that you understand these five things about SEO …

  1. “I’ve finished building my site – time for SEO”
    One apt comparison is that adding SEO after the site has been built is like adding the electrical work to a house after it has been finished off. Possible, but expensive.
  2. “Don’t put Flash in my site, it will wreck my SEO work!”
    Flash itself doesn’t weaken SEO results; it will only have an impact of the majority of your text is within a single Flash movie, and so cannot be crawled by Google. Flash is fantastic for engagement and conversion – the other side of the traffic coin.
  3. “We already have a solid customer base, we don’t need SEO”
    Only if you’re happy for your business never to grow.
  4. “We already spend lots of many on Google Adwords, we don’t need SEO”
    These two activities are unrelated, and in fact, organic results receive around ten times as many clicks as paid results, even when people are looking to purchase.
  5. “SEO has to take a lot of time”
    That all depends. At Web Marketing Experts, we get page 1 results for the vast majority of our customers within 90 days on our SEO services.
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