At your first foray into employing SEO services you’re likely to have a few keywords in mind that will cover your target market. But do they?

It is very easy to identify the most popular search term in any given industry however these terms actually account for less than 30% of total searches on the Internet today.

The remaining 70% of search terms lie in what is referred to as ‘long tail’ keywords which are made up of the millions of low volume unique searches performed perhaps just a handful of times per day, month or year. More >