The modern, average citizen’s Holy Grail is now ‘passive income’ … getting paid for doing nothing. Except for SEO experts and webmasters, that is – passive linkbuilding is their Holy Grail! Today we’re going to show you how a few simple tactical, procedural and policy changes in how you handle your website can help build the number of ‘passive’ links you get … taking all that tiresome legwork out of SEO.
1. Create authority posts as linkbait
In a discussion of building links passively, linkbaiting should always be the first tactic. The easiest way for most companies to do this is to create ‘authority posts’. These are blog posts or articles that aim to be the ultimate authority on a subject. They assume no prior knowledge, and are very comprehensive. They take a while to write, but are well worth it in SEO terms!
2. Add a Share button
People will be able to instantly Digg your content, or post it to their Facebook profile.
3. Be responsive
This is a tactical strategy for SEO success – it seems a little indirect, but it works on the principle that every person you annoy is another person that won’t link to you! Make it a policy to always respond to emails promptly, and to respond to blog comments regularly.
4. Publish great content on weekdays
More people are on the net on weekdays; make sure that is when your content is fresh and showing up at the top of time-ordered Google and Technorati searches for best SEO effect.
5. Cut the fluff
There’s a lot of fluff on the net. People aren’t as dense as they sometimes look! You don’t need to explain everything twice, and if you do, they’ll just read something else.
6. Edit and spellcheck your content
Content that looks professional is MUCH more likely to get search engine optimisation love in the form of links.
7. Write for beginners
The net is a big place, and most of the people that stumble across your articles will be beginners. Write for these guys, or you’ll be ignoring your biggest potential linking audience.
8. Be friendly!
This actually goes hand in hand with ‘Being responsive’ above. Friends are actually pretty easy to make on the net, where you have a pool of a couple of billion people to talk to. Go the extra mile with people … the more friends you have, the better your SEO campaigns will work.
9. Look for feedback
Add options to leave feedback to various pages around your site, and run a pop-up survey every so often. Make it short … don’t make people regret helping you! It will give you lots of clues as to what directions would benefit your SEO strategy most.
10. Answer questions
There are thousands of people who need information on Yahoo Answers, Googel Groups, Wikianswers, etc. Some of them will be asking questions in your field. Give a thorough answer to questions in your niche, but also leave your link in case they want more info, and to help your SEO team.