We’ve been talking about usability testing this week – one of the internet marketing activities that most people don’t bother making the effort with. Here are the top 5 excuses we hear for not doing usability testing … and why (just like not having your homework done!) making an excuse only hurts you in the end.

SEO

Is that a REAL excuse?

  1. We don’t have time
    If you don’t have time for testing, you’ll have to find time to redo parts of your site down the track
  2. It costs too much money
    Ditto above … besides, if you videotape your usability tests subjects, i=this internet marketing activity is actually very cheap.
  3. We don’t understand what we’re testing
    There are literally hundreds of usability and web marketing gurus to outsource this to nowadays!
  4. I don’t know how to do usability testing
    I’ll explain in a single sentence :-) . Grab a few people from your target market, ask them to perform the basic operations you’re expecting users to engage in on your site and give you a running mental commentary, videotape them doing so and watch where they had trouble later on.
  5. We don’t have the equipment
    What equipment? All you need is a computer, a desk and two chairs, at a minimum.

You see … there really are no excuses for ignoring the most important beginning internet marketing activity.

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