A listing in DMOZ is now one of the base strategies that almost anyone looking to SEO a large site, or one in a competitive industry, must do straight away. It takes a long time to get listed, though, and if your submission isn’t up to all sorts of standards it might never make it. Here’s our checklist for DMOZ, and any other human-edited directory submission!

SEO

DMOZ - The new Yellow Pages

  1. Keep your content fresh
    DMOZ cares, just like Google! Current prices, new blog posts.
  2. Intact links
    Make sure that you update links whenever you delete or move a page. Users hate broken links (you know that!), and directory submission evaluators do too.
  3. Appropriate category
    Not all businesses fit into a neat category. If you have competitors online, you could check which categories they are listed in as a guide.
  4. Titles and meta descriptions
    Make sure they are complete, relevant, and succinct
  5. Domain names
    If your domain name matches your site title, you will probably find it much easier to get listed … although even DMOZ knows that there are legitimate reasons for having a domain name different to your business name … for example, if your business is called ‘expertsexchange.com’!
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