“My Website Has a Dream…”

One of the most critical parts of a SEO & web marketing campaign is the goal you have for that particular site. Without a goal, you can spend many thousands and never see any return. Today we are looking at some different goals that your website might have; keep yours firmly in mind to get the best out of your web marketing.

To fill out a contact form

In many businesses, contact needs to be made before any sales can occur – in that case you would optimise your web marketing to reflect that.

Register/subscribe to the site

You could also sell subscriptions to your site, if you have a lot of valuable, unique content. As this makes you money, it is an end in itself.

Buy a product or service

An obvious primary goal!

Subscribe to a mailing list

This is a secondary goal – you may want people to give you permission to market to them in future, to increase your chance of achieving a primary goal.

Read your content

This can be either a primary goal (like for blog sites), or a secondary goal (for blogs affiliated with corporate sites, for example).

You have to know what you want, before you tell the customer what you want them to do … and before your web marketers will know how to help you!