This could very easily have been a 50-part series, rather than just 3! Today we look at some more of the ways the internet has changed our lives … for the same of a little bit of nostalgia, and a little bit of perspective on the importance of internet marketing!

  1. We can talk to people overseas for free. Skype and other VOIP programs are making global business and other contacts not only possible, but affordable.
  2. Services are available at any time of day. Here we don’t just mean the possibility of buying something at any time of day (only to have it delivered when it suits the post office). There are also services we can access 24/7 – online libraries, netbanking, etc. Service based business need to take note – internet marketing is not just for ecommerce!
  3. People have access to undesirable information they wouldn’t have had before. Information about explosives, drugs, and all sorts of illegal activities is now on the net .. and very hard to police without infringing free speech, or running into practical barriers.
  4. Youtube! There’s no other way to explain the mostly pointless, sometimes hilarious, occasionally very useful phenomenon that is Youtube.

Despite the negative aspects of the net, we know we could never do without it!

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