To both adults and children alike, teenagers as a whole seem like a separate species …homo sometimes-sapiens mostly sleepius. And guess what … when it comes to web design, there are different things to keep in mind for teens as opposed to kids or adults, as well. Today we check out what you need to keep in mind for web marketing success in websites designed mostly for teenaged users.

SEO

The boredom factor

Turns out the teens have a lower tolerance for boredom that people of the regular homo sapiens variety. Who knew?! In terms of your website design, though, this means that:

  • Video is good
  • Music is good
  • Flash and interactive features are good

However, sites that are difficult to figure out are also ranked as boring. So make sure your navigation is extra-clear, if you’re designing for the 13-18 year old market.

If it’s worth saying, say it big

Teenagers are just as irked by tiny fonts as their grandparents. They may not have to pull out their spectacles, but it takes too much time to read. “Boring!”

The holy grails of teen web design

Sites that find web marketing success with a teen audience often have features like:

  • Instant polls
  • Quizzes
  • Games
  • The ability to share pictures
  • Ability to make comments

Simply being aware that you have a teen audience and being mindful of that when designing will often lead you naturally in the right direction.

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