If you’re new to the entire concept of SEO, there is a lot to take in! We answered some of the most pressing and common questions that people new to web marketing through search engines have over the past couple of days. Today we look at some final things that SEO newbies should know.

  1. What’s the difference between black hat and white hat SEO?
    Black hat SEO is often defined by its most common practices. However, sometimes practices previously considered white hat will get you banned by Google, when they change their minds. Generally, black hat SEO is anything unethical or deceptive, done or higher search rankings.
  2. What are ‘nofollow’ links?
    If a link on a site has a rel=nofollow tag attached to it, the search engine spiders will ignore it.  This makes non-followed links pretty useless in link popularity terms. However, visitors can still manually click them, and the more visitors you get, the higher your site will rank.
  3. Does Google dislike SEO?
    No, they just want people to optimise their site in a way that doesn’t make Google seem stupid … remember that deceptive SEO practices discredit Google’s ‘recommendation’ of a site.
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