What Nobody Tells You About Video Marketing

Video marketing … we all know that it has enormous potential for reaching audiences, that it is becoming easier and easier, and that it costs a bit more than text articles but also has greater potential. Bet you didn’t what we’re about to tell you about video web marketing, though …

Not many people are doing it

Video still sets you apart from the crowd. While Youtube is a huge website, and people are quite used to viewing online videos, if you’re in a smaller niche then utilizing video where appropriate on your site will still make you seem like an industry leader, not a follower.

Not every one likes video … not everyone likes text

This seems like an obvious point, but it leads us to a best practice that almost all sites miss. If people don’t have time to be led through a video on your topic, they’ll go elsewhere. On the other hand, if they’re looking for information they don’t have to process too much, they’ll look specifically for videos, and might miss your text-based info.

The point is this: always have a text based version of the info in your video … and if possible, always make a video version of your flagship content pieces.

Google is not good at handling video yet

Video marketing is still more in the realms of building customer engagement and word-of-mouth internet marketing than it is an SEO tactic. Tagging helps, but the best practice is to create a text-based version of your video for both the consumers, and the search engines.

You won’t always be able to ‘do’ video

Video is not good for all info, or all topics. Content that doesn’t suit the video format (ie, there is little opportunity to ADD to the content with visuals) should be left as text!

Youtube might not always be your best friend

Youtube is an independent company, serving their own and their visitors interests, not yours. There are thousands of people worldwide who have had their videos removed for violateing terms and conditions without even knowing they had done anything wrong. Hosting your own video can be expensive, but is sometimes worth it.

Web Marketing Experts is Australia’s leading SEO Company – we can help you with all video and internet marketing services.