One of the best-selling books of all time is Dale Carnegie’s ‘How to Win Friends and Influence People’. Everybody wants to know how to get inside other people’s brains and make them do what we want them to … even when we get past adolescence! Today, we are giving you another tip for that very purpose. We’re looking at web marketing with neuroscience; how you can use the quirks and peculiarities of the human brain to get people to take specific actions on your site.

SEO

Brain cells - the only real marketing tools!

Put the most important thing to your business first

The neuroscience:

In our minds, what comes first is unconsciously regarded as the best. This may be driven by our largely hierarchical society, which has retained that basic structure since the time of our furry ancestors. Or it may not. However this quirk came to be, it is a very real phenomenon in our minds. The number one result in Google gets a whopping 56% of the clicks, according to one study – not the 10% you would expect if all the results on the page have roughly equally valuable content. In many cases content is equal – but our perception of value is different.

The web marketing tactic:

Whenever you have several items on a page, and one is more important to you than the others, put it first. For example:

  1. If you have a list of products, and one is either more likely to build customer loyalty, more likely to get click throughs, or nets you a higher margin, put it first
  2. If you have one product on site that converts better than all the others, put it first in the list
  3. If you have one category of products on site that is better fleshed out and converts better than the others, put it first in your menu navigation.
  4. If you have one piece of evidence for your system that is particularly compelling, put it first in your writeup
  5. If you have a blog post that consistently gets positive feedback or that contains comprehensive and well-research info, put it first in your list of ‘Popular Posts’. Put the ‘Popular Posts’ widget or list near the top of the page for extra effect.

Of note: If you have a not-so-good product or blog post in ‘first’ position on your site, and visitors go to it expecting to get an optimal example of what your business is like, you are doing your business a major disservice. Your visitors may leave and never come back, believing that the lower quality item is the best you have to offer.

A professional SEO Company like us, can improve content quality and top rankings to ensure you get more traffic and enquiries.

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