4 Things You Should Know About Facebook PAGES for Web Marketing

From the user perspective, there is little difference between a Facebook Page and a Facebook Group. Both allow you to connect with like-minded people or ‘brand’ yourself … whether those like minded people are fans of breastfeeding in public, the 5^th gen iPod classic, or saying “Bond … James Bond“. From a SEO company perspective and for internet marketing purposes, though, there are a few differences which could make a big difference to the ease and effectiveness of your Facebook marketing.

What are the features of a Facebook Page?

Facebook pages can have inbuilt applications, HTML and Flash in them – they’re a lot purdier than Groups are. It’s not only form, though, Facebook pages have much better functions than Groups – the applications make the most difference.

Pages are displayed a lot more prominently on people’s profiles than Groups are. If you click on a Friend’s ‘Info’ tab for their profile, the Groups are listed in order of joining, as a mess of blue hyperlinked text. Pages are much more spaced out, and they have their own individual little icon … however, the viewer does have to click a link to see any more than the most recent five or six pages joined.

What is the cost of setting up a Page?

Zero, zip, zilch, nothing, nada – there is no cost to set up a Facebook page, at least in terms of putting it on Facebook. However, if you want your page to have the additional functionality of applications or rich content like Flash (and you aren’t a web developer yourself), there is a cost involved in having that set up and troubleshooting done when they inevitably break. Of course, there is also an internal cost in administering the Page – replying to questions in wall posts, posting blogs, notes and reviews, and generally creating enough content to make your Page worthwhile for fans. In this respect, the cost is much like setting up a website – you can get a template for free, but if you want to personalize or add value, you’ll need to factor in some dollars.

Page Title considerations

Can you think of a way to engage your readers at the level of friends, or people with a common interest, rather than as a business? For example, if you manufacture underwear that stays where it is put, your Page could be titled ‘I would rather walk around with a wedgie than fiddle with my underwear in public’, or something similar. If you have an effective unique selling point, you can have a page that engages your potential customers like this!