Yesterday we looked at a few ways that you can make extra money from your regular business website, without destroying its look or reputation in the process. Reading back over the post, though, having only 4 ways to get a return on your website and SEO investment was a bit of a tease! Today we explore 4 more of those ways. Remember, we are only looking at ways to do this that all business websites can use, without looking like a spam and virus factory.

SEO

1. Create and maintain a private forum

This can be a pretty big earner for your business if you have a way to provide real value to your customers! If you sell a product that often requires ongoing support or training, why not offer this at a fraction of the cost of phone support, via an online method? Someone will have to pay attention to the message boards, but people LOVE getting customized answers from experts.

2. Host a Job Board

Again, this depends on the type of content you have on site for suitability. If you are a marketing-copy-oriented site, it will seem out of place. If you have created a significant information resource, built yourself up as an expert and created a small community around your site, it will work perfectly. The easiest way to monetise is to charge a tiny fee for both advertisers and applicants.

3. Run a paid survey

Again, only for the info/expert/community sites. There are quite a few sites that will pay you to run polls on your own website – market research is big business. Just don’t overdo this one, or you’ll scare  visitors away.

4. Sell an ebook on site

This leverages all that knowledge, and all that expert status that your site has built up. Having an ebook written usually doesn’t cost very much – provide a few resources that only you have access to, and give information via phone interview to the author to make sure that content is exclusive.

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