The 4 Most Important Internet Marketing Aspects of Your Website

If you’re doing your own research about SEO, or have just come out of discussions with an internet marketing firm, you may be wondering about just how much each of the activities they mention matters to Google. Will it do so much harm if I don’t use a keyword in just this title tag? Do those meta tags actually do anything? Should I try to get PR0 links, or are they just worthless? Today we are looking at the four most important factors in getting a top ranking for you, as well as some hints about how SEO professionals will build a ranking with them.

SERP Factor 1: Keyword usage and surrounding content

I may have snuck an extra one in there . While some people advocate writing without giving any thought to keywords (to make it as natural as possible), there is little value in determining your keywords if you don’t use them. What has happened is that you need far fewer instances of a term, and much more careful placement, to get the same web marketing results. Keywords should be used in title tags, headers, body copy, alt tags, and also in bold.

SERP Factor 2: Link popularity

Link juice - yum!

This is the focus of much web marketing activity – building links to your site, either from inside or outside it. It can be achieved through contextual linking within the site, and outside link building activities like article marketing, press release distribution, etc.

SERP Factor 3: Anchor text

The text that somebody uses as an anchor to indicate what people will get if they click through a link to your site is very important to Google. Try to ensure that links pointing to your site utilise keywords relevant to the landing page for that link.

SERP Factor 4: Domain authority

There are several factors that affect domain authority or trust:

• How long the domain has been indexed by Google
• The trust of sites that you link out to
• The number of people searching for the site and visiting it
• Stability in growth

Domain authority is the least easy factor to manipulate – you simply have to wait, build traffic, make sure your outgoing links are sound, and hope!

There are plenty of other factors, as well as ‘factors within factors’ to consider in your internet marketing journey – an expert is best to round them up for you.