How Long Should a Blog Post Be for Best Internet Marketing?

Travelling around the far corners of the world wide web, you’ll find as many different lengths of blog posts as there are numbers between 1 and 20,000 . Unfortunately, there is no optimal length for a blog post … but there is definitely value in having some consistency in your corporate blog. If you have started a blog for SEO, there are a few things to think about when creating a strategy for maintaining and marketing it. Length is one of the most basic, and most important. So, how do you tell how long to make your posts?

Consider … Google’s preferences

Considering that the reason your blog exists is as an SEO tool for your website, and you can see why somebody’s idea of perfection other than yours and your customers star to creep in. It seems that pages under around 250 words, and over about 1000 words, aren’t ranked as highly in Google. If you want people to come to your site through natural search, keep this in mind.

How often will you be posting?

If you want to gain a regular readership, your readers need to feel that you care about the blog. This is one of the major reasons (alongside SEO) that you should post regularly. However, if you only put up a 250 word post every fortnight, your readers don’t get the impression that you care about the blog. Also, there is less good content for them to pore over! If you will be posting infrequently, make your posts longer. If you are posting daily or multiple times daily, make them shorter.

Note on short posts and frequency

Some people believe that the enormous amount of regularly updated content is what has allowed sites like Engadget and Gizmodo to get to the top of the blog list and stay there. However, your readers and their preferences should really be in the forefront of your mind.

Be comprehensive

Blog posts that skim the surface of a topic are usually of little value to readers – they are a dime a dozen on the net. If you want to write shorter posts, choose ‘narrower’ topics, which you can cover comprehensively in fewer words.